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FRIDAY, AUGUST 8, 2025

- APPAREL -
It started with a hoodie, the Ridge Hoodie, which gained an instant following. And from those humble beginnings, the pioneering company introduces an entire midseason range: the new Ridge Jacket, Pant, and Hoodie.
- ARCHERY -
Pyramyd AIR is expanding its reach in the archery world with the launch of comprehensive archery services, designed for bowhunters, competitive shooters, and newcomers alike.
- AWARDS -
International Wildlife Crimestoppers (IWC), in partnership with Guidefitter, announces Officer Blaine Corey of the Washington Department of Fish and Wildlife (WDFW) as the recipient of the 2025 IWC Guidefitter Game Warden of the Year Award.
- COMPETITION -
USA Shooting paralympic athletes earned an astounding 13 medals at the 2025 World Shooting Para Sport (WSPS) Grand Prix in Arequipa, Peru held July 30 to Aug. 5, delivering a powerhouse performance.
Team Lapua’s Brandon Green etched his name into fullbore rifle history by claiming the coveted King’s Prize—becoming the first American ever to do so in the 156-year history of the event.

- CONTESTS -
Lt. Gov. Micah Beckwith and the Indiana State Department of Agriculture announced the winners of the 2025 Indiana Agriculture Photo Contest . This contest, in its 17th year, features photos which are a powerful testament of this hardworking community and the invaluable contributions of our Hoosier farmers.
- EVENTS -
Patriot Ordnance Factory Inc. (POF-USA) announced that it will be exhibiting at the Sports, Inc. 2025 August Outdoor Show, taking place Aug. 13-15 at the Kansas City Convention Center in Kansas City, Mo. POF-USA will showcase its innovative line of firearms and accessories at booth No. 1336.
GunBroker.com will be attending the Gun Owners Advocacy and Leadership Summit (GOALS) hosted by Gun Owners of America this weekend in Knoxville, Tennessee. Attendees are encouraged to visit the GunBroker booth to learn more about the platform’s latest tools and services and to connect directly with team members and trusted sellers.
BERSA USA will exhibit at Sports, Inc.’s 2025 August Outdoor Show. The show will be taking place Aug. 13-15 and is being held in the Kansas City Convention Center in Kansas City, Mo. Attendees are invited to stop by booth 644 to see the complete lineup of BERSA products.

Bass Pro Shops and Cabela’s is kicking off the return of the fall hunting season with its Fall Hunting Classic sale and event, the annual celebration of North America’s hunting traditions and legacy of conservation, now through Aug. 27.
Bond Arms® announces its participation in the upcoming Gun Owners Advocacy and Leadership Summit, hosted by the Gun Owners of America, from August 7-10 at the Knoxville Convention Center in Knoxville, TN.
TriStar Arms will join independent sporting goods dealers at the Sports, Inc. Fall Show, August?13–15 in Bartle Hall at the Kansas City Convention Center. Retailers are invited to Booth?#1721 to explore TriStar’s full spectrum of hunting and sporting shotguns, and pistols.
AGM Global Vision announced its attendance at the Sports Inc. Fall 2025 Trade Show from August 13–15 in Kansas City. Attendees can find AGM at Booth #1432/1434 from 8:00 a.m. to 5:00 p.m. daily. AGM will be showcasing its innovations in thermal scopes, night vision monoculars, and digital day/night systems — tailored for hunters, tactical professionals, and outdoor retailers.

SDS Arms will be attending the 2025 Sports Inc Outdoor Show, being held in Kansas City, MO, August 13th through the 15th. At the SDS Arms booth, retailers in attendance can hold, and review some of the fine firearms that SDS Arms has released so far this year.
Dead Air Silencers, will be exhibiting at the 2025 Sports Inc. August Outdoor Show on August 13-15, 2025, at the Kansas City Convention Center in Kansas City, Missouri. Dealers are encouraged to visit Dead Air the booth to discover how offering suppressors can drive sales and elevate range programs.
Ocufii announces special offers available at this year’s GOALS 2025 event, as well as an exclusive online promotion. The company will be exhibiting at booth #906 at the Knoxville Convention Center on August 9-10, 2025, and invites attendees to take advantage of exclusive discounts.
- HUNTING -
Block Management is a cooperative program between private landowners and Montana Fish, Wildlife & Parks that helps landowners manage hunting activities and provides the public with free hunting access to private land.

Hunting and trapping are time-honored traditions in Michigan. Whether you're an experienced hunter or trapper, just getting started, or simply curious about how the Michigan Department of Natural Resources manages wildlife, you're invited to two upcoming events in St. Ignace.
The drawing for Montana antelope licenses is complete. Visit fwp.mt.gov, click on MyFWP Login in the upper righthand corner, then click on “Lookup Draw Results, Register for Lists” tab on the left-hand menu, or login to your MyFWP account.
- INDUSTRY -
NSSF applauds President Donald Trump’s signing Thursday of the Executive Order Guaranteeing Free and Fair Banking for All Americans, enforcing a firearms industry priority to end banking discrimination against individuals and entities based on political beliefs.
Tikka announced its title sponsorship of the 2026 NRL22 season, supporting grassroots precision rimfire shooting across the country. As the Title Sponsor, Tikka will play a leading role in elevating the 2026 NRL22 season, which officially kicks off May 1, 2025, and runs through April 30, 2026.

- INVASIVE SPECIES -
Michigan’s Invasive Species Program is joining with the U.S. Department of Agriculture’s Animal and Plant Health Inspection Service in asking the public to look for and report signs of the invasive Asian longhorned beetle.
- ORGANIZATIONS -
The Sportsmen’s Alliance Foundation and its partners, Safari Club International and the Rocky Mountain Elk Foundation, appealed a court judgment vacating the Fish and Wildlife Service’s (FWS) decision declining to relist gray wolves in the Northern Rocky Mountain region to the Ninth Circuit Court of Appeals.
Mike Sidders knows Delta Waterfowl, ducks, and duck hunters. Importantly, Sidders has spent his entire career honing his skills as a marketing professional, and now brings his marketing talent, experience, and leadership to Delta as vice president of marketing and communications.
One of the most important elements of wild turkey management is estimating turkey populations, and gauging whether these are stable, increasing, or decreasing. As such, Turkeys for Tomorrow reports a new turkey research technique is being tested to determine the efficacy of its deployment in wild turkey science and management

The Rocky Mountain Elk Foundation filed an immediate appeal to a decision by a federal judge that orders the U.S. Fish and Wildlife Service (USFWS) to reconsider Endangered Species Act (ESA) protections for gray wolves in the West.
The South Carolina Waterfowl Association (SCWA) welcomes Honda Power Sports & Products as its newest corporate partner. Through a newly established three-year agreement, Honda has been named the Official ATV/Side-by-Side of SCWA.
- PODCASTS -
On the latest episode of Fly Fisherman Loop to Loop podcast, competitive angler Mike Komara shares his secrets – from how he never uses a rooster hackle to how he makes his CDC dry flies bounce, hop, and skitter at the world championships.
- PRODUCT NEWS -
The Winchester Air Rifle Model 12 BB Gun sports a real wood butt and forearm and the look of Dad’s duck gun. This tough shooter helps mentors teach gun safety and marksmanship skills with a familiar look and style.

The 30th VET is stylized with special engraving that pays a specific tribute to the brave Veterans who have served our fine nation, with a special thank-you message to Veterans on one side, the stars and stripes on the other, and the Bond Arms 30th anniversary logo.
Muddy Outdoors has announced the MATRIX 2.0, a next-generation cellular trail camera engineered to elevate the way hunters scout, monitor and stay connected in the field. With integrated Automatic Network Coverage thanks to two pre-installed SIM cards, it automatically connects to the strongest available signal.
Bond Arms is celebrating their 30th Anniversary with the introduction of the 30th and the 30th XL, both of which honor the greatest country in the world—the United States. The 30th features Bond's rough series hand-cannon frame, which cradles a special edition 3" barrel that is engraved on both sides and chambers their mighty 45/410. The 30th XL uses the extended B6 Resin grips.
GRITR presents the Tactical Range Bag — rugged durability paired with intelligent storage solutions for your pistols and gear. Built tough for range days, hunting trips, and field operations, this bag stands up to the demanding standards of tactical professionals.

Global Ordnance, LLC announces the expanded availability of its GO Branded product line. Featuring steel and polymer magazines, a growing variety of ammunition, and essential accessories, the GO lineup is designed to meet the needs of today’s shooters with dependable, mission-ready performance.
Mossy Oak announces a special collaboration with Jetboil. Together, they’ve launched a limited-edition Jetboil Flash 1.0L Fast Boil System, wrapped in Mossy Oak’s Bottomland camouflage, giving hunters a cooking solution that performs as reliably as the rest of their gear.
- RETAIL -
MidwayUSA announces the launch of silencer sales through the MidwayUSA website. Silencers are offered through a partnership with the industry-leading silencer fulfillment experts at Silencer Central.
- STATE AGENCIES -
Once restricted with deteriorating infrastructure, a stretch of the Kalamazoo River in Plainwell, Michigan, has returned to a thriving, free-flowing ecosystem. Federal, state and local partners, community members and others gathered Thursday morning near the riverbank, just northwest of where M-89 crosses U.S. 131, to mark the moment, see the sights and talk about what they’ve learned and what’s ahead.
The Wyoming Game and Fish Department’s Commercial Fishing Boat Advisory Board will have its third meeting at 6 p.m. on Aug. 12. The meeting will be livestreamed virtually.
- STATE PARKS -
For the first time, Fort Kearny State Recreation Area will open reservations early to accommodate visitors planning trips to witness the spring sandhill crane migration.
Continuing the celebration of the 100th anniversary of Pokagon State Park, the Land of Lakes Amateur Radio Club, with the support of the Friends of Pokagon, will spread the park’s story by short wave radio to fellow “hams” throughout the United States and even the world on Aug. 23.
- TELEVISION -
Pursuit Media highlights the exceptional and diverse Saturday night lineup of shows airing on its two premier platforms: Pursuit Channel, reaching over 23 million homes via linear TV, and Pursuit UP, engaging 100+ million users through its digital streaming service.
Watch the championship round of 2025 Major League Fishing (MLF) Bass Pro Tour (BPT) Toyota Stage Seven Presented by Ranger Boats LIVE on GAME & FISH TV, powered by Outdoor Sportsman Group, on August 10 at 1 p.m. ET.
- WILDLIFE -
Safari Club International (SCI) is dismayed to report that a federal judge in Montana issued a ruling that may force the U.S. Fish and Wildlife Service to place wolves in Idaho, Montana, and Wyoming back under federal management.
 

For several years, the optic sitting atop my well-worn “field grade” .22 rimfire hasn’t changed. The rifle and the Burris 2-7X Fullfield II atop it have been knocked, banged, drowned, frozen and treated to less than spectacular care for years. In return, neither have given me a minute’s trouble. All in all, I’ve gotten far better treatment than I’ve given.

Sometimes what appears to be a solid resting place for a rifle isn’t. When the fence is barbed wire, gear gets what I call “character marks.” My aging Fullfield II has “character."

Ignoring a couple of scratches from an accidental slide down a barbed wire fence while squirrel hunting a few years ago, and the Fullfield actually looks pretty good. The glass is still pristine and while the crosshairs might have shrunken over the years, they’re still firm and accurate, provided one can see them. Not so simple as it once was for me.

So I decided to retire the scope and (hopefully) give my aging eyes a break. So I’m exchanging my no-frills and very affordable riflescope for a brand-new, equally affordable, and hopefully even more capable 3-12 riflescope. It should be measurably more capable for me because it will be measurably brighter. I’m trading the small 35mm objective of the old scope for the 42mm objective lens of another Burris Fullfield, the 3-12x42mm. Yes, another Burris. Why change a winning combination, right?

The new scope features the Ballistic E3 reticle which seems far easier for my aging eyes to read -especially when zoomed out to maximum magnifications. Admittedly, this scope is capable of far longer distances and much heavier calibers than .22 rimfire, but I like looking closely at tree rats before shooting. I seldom shoot with a magnification of more than 4-5x, but seeing better before shooting allows me to make certain there aren’t small branches or heavier leaves between me and my target. My not seeing them doesn’t mean they won’t be deflecting my longer shots. Besides, all things being equal, the better I can see, the better I should shoot. The larger objective means more light will get to my aging pupils.

I couldn’t think of a less technical way to show the improvement in potential light transmission that simply sitting the old scope atop the new one. A bigger tube, better coatings and larger crosshairs should help compensate for aging eyes.

When I was debating making the switch, it only took a cursory peek down the tubes to actually see the improvement in brightness. I’m told Burris also adjusted the coatings on the new Fullfield for even better light transmission. I’m not going to quibble, because I’m less concerned with the how than I am with what I see. And I see-clearly- a big improvement.

Almost too-much improvement for a scope that can be purchased on Amazon for $259.99 and delivered in a couple of days (or less). And this budget-minded scope is covered by Burris’ Forever Warranty. Their warranty’s pretty simple: No proof of purchase or warranty card required, and no charge for repairs or replacements. And that key word forever means just what it says. If it’s me, or my successors doesn’t matter. Covered is covered.

When mounting optics I always make certain the scope is square inside the rings. There are lots of ways to do that, but none have worked better for me than a low-tech device, the Scope Setter from Inventure Engineering.

This new Fullfield is waterproof, fog proof and shockproof. A step up from my old scope that would sweat whenever I moved to/from A/C to the normal 110% southern humidity. I’m joking about the humidity level, but with my old Fullfield II “sweating” was a real thing.

One of the most obvious operational improvements in riflescopes are the adjustment knobs. These are visible from behind the rifle, making adjustments easy.

At this point, my old Fullfield is all cleaned up and setting in a place of honor in my safe. The new Fullfield 3-12x42 is sitting on my gun bench. It’s square, level and correctly torqued into its rings. I haven’t gotten around to mounting it because I decided to give the decidedly dirty little rifle a good cleaning first. Travel’s kept me from getting that done, but I’m aiming to have everything squared away in time for squirrel season.

As always, I’ll keep you posted.

—Jim Shepherd

 
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