— TOP STORY —
The Second Amendment Foundation is asking the federal court to force the District of Columbia to abide by a May 18 ruling requiring the city to drop its requirement to show a "good reason" before issuing concealed carry permits, or find the city in contempt. | For More...
— CONSERVATION —
The nation's anglers stand firmly behind a new clean water rule that will protect America's headwater streams from unchecked development while still allowing reasonable leeway when it comes to water use by agriculture and industry all across the country | For More...
A highly anticipated rule that would enhance critical fish and wildlife habitat, improve the nation's supply of drinking water and restore clarity to the federal Clean Water Act was finalized Wednesday morning, eliciting praise from business owners and sportsmen's groups, including Backcountry Hunters & Anglers. | For More...
— CONTESTS —
The Recreational Boating & Fishing Foundation (RBFF) and its Take Me Fishing™ campaign announces the launch of "Catch the Magic" sweepstakes, which will turn one family's dream getaway into a "reel" life Walt Disney World Resort vacation filled with fun for all ages. The sweepstakes runs through July 19. | For More...
— EQUIPMENT —
Primos' new Proof Cameras are built for one purpose: To give hunters the most reliable, most simple-to-use camera money can buy with the functions that really matter and none of the extras that don't. | For More...
— EVENTS —
A variety of free activities, from camping and kayaking to archery and geocaching, are being offered during Bass Pro Shops Outdoor Days Saturday, May 30 at the Missouri Capitol in Jefferson City. | For More...
School's almost out so put Maryland's CMM at the top of your list of fun things to do this summer. Programs and activities are planned for all members of the family. Visit the website at www.calvertmarinemuseum.com for a complete listing of events. | For More...
— FISHING TOURNAMENTS —
The Carhartt Bassmaster College Series presented by Bass Pro Shops heads this week to La Crosse, Wis., for its Midwestern Regional bass tournament to be held Thursday through Saturday on the Mississippi River. | For More...
With a single set of the hook in the final hour of competition, Ranger Pro Brent Ehrler erased a final-day, 5.75-pound deficit in the 2015 Toyota Texas Bass Classic with the largest fish he had ever caught during a tournament. Ehrler landed a 10 pound, 11 ounce giant that brought his three-day total to 89 pounds, 12 ounces and carried him to victory at Lake Fork on Memorial Day. | For More...
— HUNTING —
Introducing the North American Waterfowl Identification Guide, a joint effort of Delta Waterfowl and the U.S. Fish and Wildlife Service. Presented in full color with detailed photos of males and females, tops and bottoms of wings, as well as images of bills and feet, this guide serves as the definitive waterfowl identification tool covering 47 species of ducks, geese and swans. | For More...
— INDUSTRY —
The Youth Shooting Sports Alliance (YSSA) recently announced that FNH USA, LLC continued their support of efforts to recruit and retain youth in the shooting sports with a generous donation to the YSSA of rifles, handguns and shotguns. | For More...
Walther Arms is pleased to announce the appointment of Justin Porlier as National Sales Manager. Justin will join Bret Vorhees in the management of all sales activities with current distribution, and retail customers. | For More...
Streamlight®, Inc. has renewed its sponsorship of Concerns of Police Survivors (C.O.P.S.), which provides support to the families and co-workers of fallen officers. | For More...
The NRA Foundation is auctioning off a one-of-a-kind Henry Repeating Arms 2015 Ford F-150 Lariat 4x4 SuperCrew® custom wrapped by SkinzWraps of Dallas, Texas, on GunBroker.com. | For More...
A joint fundraiser by Lew's and the Missouri Fraternal Order of Police to benefit wounded Springfield police officer Aaron Pearson concludes Sunday, May 31. There is still time to support the worthy cause and have a chance to win the fully rigged 2015 Ranger bass boat grand prize or dream fishing trip with Hank Parker or Jason Christie. | For More...
Swab-its®, the makers of Bore-whips™, Bore-tips® and Gun-tips™, will be participating in the Black Bird Shopping Center Annual Parking Lot Sale this weekend, May 29 thru 31, in Medford, Oregon. | For More...
Starline Brass recently kicked off a promotion to support America's Mighty Warriors, an organization whose mission is to honor the sacrifices of our troops, the fallen and their families by providing programs that improve quality of life, resiliency and recovery. | For More...
Gander Mountain is set to open its first location in El Paso at 10 a.m., today, Thursday, May 28. The grand opening celebration for the nation's western-most Gander Mountain store location will include celebrity appearances, family activities and giveaways. | For More...
— NEW PRODUCTS —
Beretta celebrates this year the 100th anniversary of its first semi-automatic pistol – the Beretta Model 1915. To mark this historic occasion the company has produced a limited number of the 92 Centennial collector's edition pistol, which are for sale now through a select network of dealers and the Beretta Galleries in Dallas and Memphis. | For More...
Redding has introduced a pair of innovative, top-adjusting, Micrometer Adjusting Profile Crimp Dies for the 38 Spc/357 Magnum and 44 SPC/44 Magnum, two of the most popular revolver cartridges used in competitive shooting today. | For More...
Weighing less than 7 lbs., this lockable welded steel storage box is designed to secure a tablet or firearm and protect valuables while carrying by hand between locations, during travel, inside a vehicle, home or office. | For More...
Nikon has expanded its line-up of precision .308 WIN riflescopes with the introduction of the all-new P-308 4-12x40 BDC 800, which provides shooters with everything they need to hit their target, including a 4-12 magnification, a 40mm objective and fully multicoated lenses to ensure a clear view. | For More...
Steel Will Knives announces their newest Outdoor Series knife, the Druid 240. Sleek and slim, this blade is perfect for finishing jobs with unmatched precision and control. | For More...
These molded composite trunks are available in three introductory sizes – 56-Quart Model 161, 68-Quart Model 171 and super-sized 108-Quart Model 191. | For More...
— ONLINE —
In the newest video at www.GrowingDeer.tv it's intense cut and run turkey hunting action. Watch online today to see the setup for two different turkey hunts that require two totally different strategies. | For More...
— ORGANIZATIONS —
Steve Chapman, a Certified Forester and a Georgia Registered Forester with 30 years of experience and a reputation of working closely with Georgia Wildlife Division biologists to create wildlife habitat in forested settings, has been selected as the new forestry coordinator for National Bobwhite Conservation Initiative (NBCI). | For More...
"The Habitat Organization" is proud to announce Polaris RANGER, as the exclusive and official off-road vehicle of Pheasants Forever and Quail Forever. | For More...
An anonymous industry partner has pledged to match up to $24,000 worth of national donations and sponsorships received by Farmers and Hunters Feeding the Hungry (FHFH) this year (up to $2,000 per month). Additional donors and sponsors are desperately needed to help FHFH earn these matching dollars. | For More...
— PUBLISHING —
How To Raise a Wild Child: Summer's here and school is out; it's the perfect time to get outside with your young sportsman (or woman). Whether they are fledging woodsmen, anglers or naturalists, use Field & Stream's 16 fun tips and projects to teach kids and kick-start their love of the outdoors. | For More...
MidwayUSA is excited to announce the release of The Short Stories of Larry Potterfield. The hardcover coffee table style book, complete with dust jacket, features 100 short stories written by Larry Potterfield, Founder and CEO of MidwayUSA. | For More...
Sportsmen and women who love the outdoors and require a vehicle to traverse their favorite hunting, fishing or adventure spots will love Outdoor Sportsman Group – Integrated Media's newest magazine – Wheels Afield. | For More...
— RADIO —
It's God, Guns and Guts this week on The Revolution. Get advanced shooting tips from the experts to improve accuracy, firearms safety, breaking bad shooting habits, the latest in concealed carry news and much more. | For More...
— STATES —
Torrential storms that have continued to hammer much of the state for more than a week now are leaving their mark on Texas' State Park system. As of Wednesday, more than 50 state parks report some damage as a result of significant rainfall; about half those sites are currently either closed or partially closed to the public due to flooding. | For More...
DEC spokesperson Lori Severino said the agency would not be ticketing anglers for photographing and then releasing out-of-season fish, as they indicated they would earlier this month. | For More...
Vermont State Parks and the Vermont Fish & Wildlife Department are teaming up this season to promote and enhance fishing opportunities for campers and visitors at state parks across Vermont through the recently created "Reel Fun" program. | For More...
Mike Kuepper, Peru, and Roy Garrett, Indianapolis, have been recognized by American Trails, a non-profit trails advocacy group, for developing and improving non-motorized and motorized recreation opportunities in Indiana. | For More...
— TELEVISION —
It's back to the LS Ranch to hunt predators with Scott Cantu of Spearhead Tactical. Terry and Scott beat the bush with the MOJO Double Trouble searching for coyotes and bobcats. Fur is set to fly in Windy West Texas. | For More...
Beginning today, Benny Spies, the host behind "Gun It with Benny Spies" is introducing this true-to-life concept in a new branding campaign: "EveryOutdoorsMan." | For More...
— YOUTH —
Taking a kid fishing? Pack snacks, put life in the live well, and don't get distracted staring at your electronics. Once on the water start the kids casting right away if they're old enough. | For More...
Looking Back With Sporting Classics: America's Greatest Gun Writers
If you join a gathering of firearm enthusiasts at a hunting camp, shooting range, or gun club, rest assured that, if the topic turns to great gun writers, you'll find opinions as plentiful as scratches in a briar thicket. Everyone has a favorite and will defend that individual with breathless passion and persuasiveness against all comers. You'll not need to listen long to realize the truth inherent in what a good friend of mine who writes about guns and ammunition once said: "There's no nut like a gun nut."
'Snakeproof' Footwear Gets The Boot
Editor's Note: This feature first appeared in our companion service, The Archery Wire (www.archerywire.com).
In the manufacturing business, product-design and engineering fiascos occur with some regularity. But sometimes a product failure emerges that one would swear emanated directly from the mischievous devil himself.
Among public relations professionals and marketing types, the term "damage control," refers to the steps a company spokesperson or leader takes in the early stages of a particularly disruptive incident that could have potential negative impact on the image or reputation of a business. Such incidents come in a variety of forms, including product failures, financial reorganizations, embarrassing personnel or management actions or other unfortunate and unanticipated business-related manifestations.
We don't know what was discussed among the marketing and management team in Rocky Brands Nelsonville, Ohio headquarters in recent days, but we can only surmise they more than likely didn't have a plan in place for the likelihood of the event they faced.
According to a May 19 statement issued by the Consumer Product Safety Commission (CPSC), Rocky Brands is recalling the latest entry in its line of "snake-proof" boots after a contractor hired to demonstrate the footwear's effectiveness was bitten by a snake (also contracted for the demonstration, we assume), sustaining non life-threatening injuries in the process.
Manufactured in China and sold under the Rocky Brands name, the Men's 16 Silent Hunter Snake Boot (product number RKYS153) was offered online and in selected retail stores beginning in March for around $200.
To their credit and giving something of a clinic on how to react under pressure to professionally handle a potentially volatile (not to mention, embarrassing) situation, Rocky Brands moved quickly to address the recall.
"At Rocky Brands, we pride ourselves on providing our customers with quality products that – where applicable – provide consumers with necessary protection," CEO David Sharp said is a company statement released last week. "This is especially true in the snake boot market segment where our Rocky brand has been a leader and innovator. With this particular style, we utilized a vendor whose snake-bite resistant fabric failed when in use in a demonstration. Fortunately, no one was hurt and we immediately pulled the product from the market."
According to the company statement, fewer than 1,000 pairs were sold and approximately 90 percent of those have already been returned.
"We will continue to seek to gather the remaining outstanding pairs," Sharp said. "Internally, we are reviewing our product testing and approval procedures to ensure this does not happen again."
The federal Consumer Product Safety Commission announcement noted that consumers should stop wearing the recalled boots immediately and contact Rocky Brands for a full refund or a free pair of replacement snakebite-proof hunting boots in one of the following models: Lynx Snake, Classic Lynx Snake, Prolight Snake in lace-up, pull-on or side-zip styles.
In retrospect, anyone who has ever been called upon to handle a difficult PR situation for a company, business or municipality can certainly relate to the pressure placed upon the executives in Nelsonville. And, while the incident will be the brunt of smirks, jokes and watercooler discussions across the industry, you have to admire Rocky Brands for its decisive and immediate response – something that experts note as key in any damage control situation.
In case you were wondering, no details were made available regarding when or where the unfortunate testing incident took place, or what kind of demonstration snake chomped through the boot. But if a video ever surfaces on YouTube, we promise Archery Wire readers will be among the first to know!
- J.R. Absher
Hilton City Center, Milwaukee, WI
Heartland Public Shooting Park, Grand Island, NE
Grand Lake, Oklahoma
Augusta Archers, Staunton, Virginia
CrossRoads Shooting Sports, Johnstown, Iowa
World Shooting Complex, Sparta, IL
Hamilton Rod & Gun, Sturbridge, Massachusetts
Coon Hunters Association, Batavia, New York
Straight Thru Archery, Aurora, Minnesota
Capital City Bowmen, Olympia, Washington
World Shooting and Recreation Complex, Sparta, Illinois
NFAA Headquarters, Yankton, South Dakota
Sparta Rod & Gun Club, Sparta, Wisconsin
Bass and Bucks, Wabash, Indiana
Saginaw Field and Stream, Saginaw, Michigan
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