Crimson Trace

SUBSCRIPTION    SUBMIT RELEASES    ADVERTISE    ARCHIVES    CONTACT                                  WEDNESDAY, SEPTEMBER 17, 2014
— TOP STORY
With a win in Junior Standard Pistol at the 2014 World Championships underway outside Barcelona, Spain, USA Shooting Junior Alex Chichkov becomes just the second junior World Champion ever in Pistol for the U.S. along with just the second-ever medalist joining Joseph Gonzalez who won four pistol World Champs medals in 1994. | For More...

— COMPETITION
Team GLOCK's Deon Martin brought home the Master Class win in the Custom Defensive Pistol (CDP) division shooting the G41 Gen4 at the IDPA Nationals in Oklahoma City while Tori Nonaka shot a personal best and came home with another High Lady and Classification win at the GLOCK sponsored Georgia State Championship. Meanwhile, Deon Martin earns the Master Class win with the G41 Gen4. | For More...

— EDUCATION
Educators who want to introduce their students in grades 3-6 to New Hampshire's wildlife and wetland resources - or reinforce related lessons - have until October 1 to request fall 2014 Wonders of Wildlife (WOW) presentations by New Hampshire Fish and Game Department volunteer docents. | For More...

— EVENTS
In celebration of National Wildlife Refuge Week, Cypress Creek National Wildlife Refuge in Illinois will offer free guided canoe tours throughout the day on October 10, 2014. | For More...

As walleye pro anglers gear up for the year-end championship on Lake Winnebago in Oshkosh, Wisconsin, TESTRIDE joins the big event with the Cabela's National Walleye Tour. On Saturday, Sept. 20, the public can enjoy complimentary rides in Evinrude-powered Ranger Boats. | For More...

— FISHERIES
Property owners in Lake, Porter and LaPorte counties can learn about proper septic system maintenance and why it's important during SepticSmart Week, Sept. 22-26. | For More...

— FISHING TOURNAMENTS
Fred Myers, of Panama City, Florida, weighed a three-day total of 44.47 pounds of redfish to win the Lucas Oil IFA Pro-Am Redfish Challenge at Slidell, Louisiana, on Sept. 14. The high-stakes event, presented by Cabela's, featured many of the sport's biggest names and will air nationally on NBC Sports Network, Pursuit Channel, the Texas Channel and Fox Sports Net Southwest later this year. | For More...

Inshore anglers from across Florida and surrounding regions will meet at Sarasota, Florida, on Sept. 27-28 for the final 2014 Florida West Division events of the IFA Redfish Tour and IFA Kayak Fishing Tour Presented. | For More...

— GEAR
There is nothing fun about a cooler full of meat blood, fish slime, spilled milk or leaky leftovers. Cleaning is one thing. Stopping the stink is something else altogether, especially when contents have spoiled. Cooler-D-Funk™ is up to the task, and safe to use. | For More...

The new Williamson Surface Pro is a new and extremely versatile topwater lure ideal for targeting multiple gamefish species whether when worked both fast, or slow. | For More...

The Recoil® iS Crew is the newest all-electric vehicle from Bad Boy Buggies® and is the only model that offers two forward-facing bench seats as well as a cargo bed. This relentless hunting machine is built for the whole team. | For More...

FAB Defense is proud to offer a range of safety-related accessories, starting at under $4, including "No Fire" Safety Rods for .22 pistols, 9mm pistols, AK47/74, AR15/M4, and MP5 rifles, a 9mm Tactical Safety Barrel Blocker, and Flash-Hider-Mounted Bullet Catchers, EOD Prodders, and a hand gripping extension for HAZMAT use that will "keep your fingers off the bomb." | For More...

Midwest Gun Works Inc. announces the Sure Cycle Systems section at MidwestGunWorks.com. Midwest Gun Works now offers Sure Cycle Systems for Benelli, Beretta, Browning, Remington and Winchester. | For More...

— HONORS AND AWARDS
The Bass Federation (TBF), a grassroots fishing, youth and conservation organization that got its start when the first federation club formed in 1968, has been named among the 2015 class of inductees enshrined into the Fresh Water Fishing Hall of Fame | For More...

— HUNTING
Wildgame Innovations' Quick Set 270 holds 270 pounds of feed in a 40-gallon polybarrel design, and the Quick Set 225 holds 225 pounds of feed in its 30-gallon polybarrel design. Both models feature a new rivet hardware system that allows for easy set up and assembly in just 15 minutes. | For More...

After a big, mature buck is harvested they get busy caping him out for the taxidermist. Watch this episode for ideas how to skin out your next trophy buck for the best mount | For More...

— INDUSTRY
LaserMax announces the launch of a new loyalty program to benefit shooting sports retailers. The LaserMax Dealer Rewards Program offers perks to qualifying retail locations for stocking LaserMax products. | For More...

MidwayUSA announces the release of "Computers - Holy Cow!" a short story by Larry Potterfield, Founder and CEO of MidwayUSA. | For More...

Sturm, Ruger & Company, Inc. (NYSE-RGR) announces the third "New Unannounced Product"Flash Sweepstakes to correlate with another new product launching this month. No specifics, but the contest says "entrants must be eligible to possess a handgun in his or her home state. | For More...

Modern Spartan Systems LLC has selected Leisure Sales to be their primary product representative in the Western United States. | For More...

For 2014, Wilson Tactical, the knife and tool division of WILSON COMBAT is offering a limited collection of handmade knives by premier tactical knife makers. The first in the series is the "Dixon" Fighter. | For More...

Arctic Ice, LLC has now partnered with WYNIT for distribution of its current product lines to the wide array of customers supplied by the Syracuse based corporation. | For More...

— JOBS JOBS JOBS
The Archery Trade Association is seeking a Director of Information Architecture to support the ATA's innovative Archery360.com and Archerytrade.org web and social media platforms. | For More...

— LEGISLATION
Representatives of the nation's 11 million saltwater anglers and the industries they support, which collectively have a $70 billion annual economic impact, commended Senator Marco Rubio (R-Fla.) for his work on the Florida Fisheries Improvement Act. | For More...

— NEW PRODUCTS
MG Industries' Hydra Modular Rifle is now New York State compliant and ready to ship. The NY Compliant configuration of MGI's modular, multi-caliber weapon system, also known as the Hydra, is the base system for everything associated with MGI's system. | For More...

Viridian's REACTOR series lasers now includes a model for the hot-selling Glock 42. The R5-G42 is the first and only green laser for the Glock 42. | For More...

The new Buck Commander Extreme (BCX) crossbow from Barnett, with a 13 3/8-inch power stroke, 118 ft. pounds of kinetic energy, 19 7/8-inch Axle to Axle and only weighing 7.1 pounds, the BCX leaves nothing to chance. | For More...

Made with comfort in mind, the new CL Companion Africa binocular from Swarovski Optik North America uses high-precision optics, excellent light transmission and special coatings that guarantee bright, high-contrast images and true- to-life colors. | For More...

The new hunting boot by Muck Boot Company is designed to keep you out there and in pursuit of your game even when terrain and weather are working against you. Muck Boot's new Realtree Xtra® Pursuit Glory hunting boot boasts numerous protective features designed for the active big-game hunter. | For More...

— ONLINE
ScentBlocker® branded hunting clothing and scent eliminating liquids and Tree Spider hunting safety equipment, introduce the SOLA Shield in the Field blog. Designed by women for women, the SOLA site will feature everything hunting and outdoors - and just for the ladies. | For More...

— OPTICS
Inteliscope LLC yesterday announced compelling new visual and interactive tools and content to aid users in the use of Inteliscope and rifle-mounted smartphone technology. See them at www.inteliscopes.com. | For More...

— ORGANIZATIONS
The National Rifle Association is proud to announce Daniel Defense as the Exclusive Guardian Corporate Sponsor of Friends of NRA. Created in 2011, the National Corporate Sponsor program takes Friends of NRA's support of the shooting sports to a national scale. | For More...

Ducks Unlimited (DU) has announced this year'stop regional directors across the nation for their outstanding efforts as staff members of the nation's largest wetlands and waterfowl conservation organization. | For More...

Larry Wilkins, regional director for Ducks Unlimited (DU), was awarded the 2013-14 Regional Director of the Year award for his outstanding efforts as a staff member of Region 7, an area that encompasses the southeastern United States. | For More...

Brand Jensen, regional director for Ducks Unlimited (DU), was awarded the 2013-14 Regional Director of the Year award for his outstanding efforts as a staff member of Region 3, an area that encompasses Minnesota, Wisconsin and Michigan. | For More...

— PUBLISHING
Thirty amazing-but-true stories, each starring a determined hunter and a world-class trophy - most taken without a guide on public land - are the featured attractions in a new book by the Boone and Crockett Club. | For More...

Learn more about how to be prepared for anything from earthquakes, tornadoes, civil unrest, to economic challenges in "The Provident Prepper: A Common-Sense Guide to Preparing for Emergencies," by Kylene and Jonathan Jones. | For More...

— RADIO
With Open Carry yet again in the national spotlight, Student of the Gun Radio is set to discuss a verbiage change. Members of the gun culture have been wrangling with each other for year over this topic. Professor Paul has a suggestion that should bring everyone in the choir together and have them singing from the same sheet. | For More...

— SHOOTING COMPETITIONS
Team BladeTech shooters Nils Jonasson, Brett Russo, Cody McKenna and Danielle Vermeulen took the wins in their respective divisions and classes at the 2014 Washington State IDPA Championships. In addition, Jonasson Nils was high overall shooter and "Enhanced Service Pistol" Division Champion. | For More...

The Remington Great American Shoot kicks-off this Saturday, September 20, 2014 at the Cypress Valley Shooting Preserve just north of Austin. Sponsored by Remington Arms and The Special Forces Charitable Trust (SFCT), the event brings together competitors from all over the country to honor and bring attention to the needs of our finest military warriors and their families. | For More...

Team GLOCK Captain KC Eusebio and Tori Nonaka competed in the last remaining Area Championships where they continued to ramp up for the USPSA Nationals that will be held September 24-28, 2014, in St George, UT. | For More...

The NSSF Rimfire Challenge stopped at Parma Rod & Gun Club, Parma, Idaho on August 30, 2014 for the Idaho State shoot. Sponsored by MGM Targets and Tactical Solutions with steel targets by MGM Targets, 129 shooters competed in 10 stages with .22 rimfire rifles and .22 rimfire pistols. | For More...

— SHOT SHOW
The National Association of Sporting Goods Wholesalers (NASGW) has become a Silver Sponsor of the 2015 SHOT Show University retailer education seminar. | For More...

— SPONSORSHIPS
Aguila Ammunition has become a sponsor of the NSSF Rimfire Challenge at the Gold level. | For More...

— STATES
Washington state fisheries managers are working to limit the spread of invasive New Zealand mudsnails recently found at the Ringold Hatchery, north of Richland. | For More...

The Vermont Fish & Wildlife Department has reinstated a program to stock walleye into Island Pond, a 600-acre lake in the Northeast Kingdom, stocking 14,350 fish into the waters this summer. | For More...

The Louisiana Department of Wildlife and Fisheries (LDWF) is celebrating National Hunting and Fishing Day (NHFD) on September 28 at four separate locations: Monroe, Baton Rouge, Minden and Woodworth. | For More...

The online application service is now available for the 2015 Arizona spring hunt draw for turkey, javelina, buffalo and bear. | For More...

Recent updates to the Iowa Department of Natural Resources fishing web pages feature stocking information for the last 10 years, individual regulations for each lake and the trout stream pages include an automatically generated map. | For More...

A bill called "The Bird Protection Act" drafted by Colorado Republican State Senator David Balmer will be introduced into the states legislature in 2015. It is being praised by the American Bird Conservancy (ABC) for being the first-of-its-kind legislation to require wind and other renewable energy producers to ensure their facilities protect birds and other wildlife resources. | For More...

Educators, small businesses, hunters and anglers, and family farmers are some of 225 endorsers lining up behind Measure 5, which will protect North Dakota's clean water, wildlife and parks. Over the next week, endorsers will be holding events in communities statewide to talk about why the state's conservation legacy is important to them and why they will be voting Yes on 5. | For More...

Michigan's Nonmotorized Advisory Workgroup meeting will take place Tuesday, Sept. 23, and the Equine Trails Subcommittee will hold its meeting Wednesday, Sept. 24. Both meetings will be held at Constitution Hall, Lansing, Michigan. | For More...

— TELEVISION
Airing tonight (Wednesday, September 17) on Outdoor Channel, the exhilarating final episode of the season of "Jim Shockey's UNCHARTED" follows Jim and Corey as they head out on a once in a lifetime trek to document a traditional Inuit polar bear hunt. | For More...

Sportsman Channel's, "Big Game Wednesday" solidified the network's claim as "Home of the Whitetail" with more primetime whitetail programming than any other network and Top 10 rankings in overall ratings for August in advertisers' highly-coveted M25-54 and M18-49 demographics. | For More...

This week on Shooting USA, it's the sport that could save your life, shooting scenarios in the IDPA Indoor Nationals at Smith & Wesson. On Impossible Shots, the Impossible Shots Team, including both Smith & Wesson pros, Jerry Miculek and Julie Golob, is assembled. | For More...

In this week's first episode of a two-part season finale, Commander Rorke Denver, Navy SEAL, author and one of the stars of the hit film "Act of Valor," asks Steven Rinella to teach him to hunt. MeatEater airs Thursday, September 18. | For More...

— TRANSPORTATION
The Yamaha Motor Corp., U.S.A., 2015 Viking Side-by-Side (SxS) is rolling off the U.S. assembly line in Newnan, Georgia, just in time for fall hunting and harvest. With class-leading cab room and comfort, and superior handling and off-road capabilities, the Viking is a tough and hardworking utility-based vehicle that is also fun to drive. | For More...

— VOLUNTEERS
If you have a passion for Michigan or an interest in the state's history, then the Michigan Historical Museum in Lansing needs you. A new training class for volunteers and docents will begin Wednesday, Sept. 24 in the museum. | For More...

— WILDLIFE
The first-ever Whitetail State of The Union is bringing together the brightest minds in the world of white-tailed deer to address the most pressing issues facing deer and deer hunters. Disease, predators, anti-hunting groups and dozens of other issues are looming large over America's most popular game species. | For More...

Biologists with the Utah Division of Wildlife Resources recently flew two chukar helicopter surveys, one over western Box Elder County and one over central Tooele County. The number of chukar partridge in Utah has continued climbing. | For More...

FEATURE
Time to 'Stop the Presses?'
EDITOR'S NOTE: The following feature asks a question publicly that many marketing departments are asking privately: is it time to stop printing materials? We've seen a terrific reduction in the way information moves in every other area, but it seems many companies just can't separate themselves from printed catalogs. Today, Archery Wire editor J.R. Absher asks if it's "Time to 'Stop the Presses?"

Way back in the 1980s and early 1990s, when I worked in the marketing department of a leading U.S. bow and accessory manufacturer, September rarely meant any time off to enjoy days afield or hunting trips to other states like it did (and still does) for company sales reps and many other co-workers.

Instead, the weeks of September and October were spent gathering detailed information on the coming year's new products, obtaining accurate prototypes for use in photography sessions, writing reams of product copy, designing and proofing pages, working with pre-press companies and printers, and ultimately, overseeing the final press run. For most persons involved in the marketing of bows and arrows in those years, treestand time was non-existent - at least until the ink was dry on the pages.

But, as the old saw goes, that was then, and this is now. Today, we're entrenched in the digital age. We can go to just about any bow company's website and download PDF files of every product and press release. Complete annual catalogs are posted online, just as are usable jpg photo files of each product for use by the media.

As I visited with assorted industry marketing and PR types over the past week on the subject of annual catalogs, I discovered the same love/hate relationship for print exists now as it did for me some 25-30 years ago. Apparently no archery company has opted to totally abandon paper catalogs just yet, though most admit they are looking at their options and say they have implemented shorter press runs and other alternatives.

Dan Hawk, who has created ads and catalogs for PSE Archery for more than 20 years, said his company has reduced the number of consumer catalog it produces significantly over the past several years and may eliminate them altogether this year or next. As an alternative, he said that since 2007 PSE has produced a dealer binder containing photos and complete specs on all bows, as well as pricing and programs.

"Dealers and reps love them," Hawk said.

Brandon Hylton, Creative Director for Parker Bows, said his company reduced the number of catalogs it printed five years ago, though it has maintained that level ever since. He said printed catalogs remain popular giveaways at some consumer events.

"It is a subject we review at the end of each year to see how many were left over to gauge if we should decrease or increase the printing for next year," he said.

Jason Pickerill, Marketing Manager for Bear Archery and its family of brands said he doesn't see his company ever completely phasing out printed catalogs, but understands that marketing strategies are always subject to change.

"I don't believe print is dead, I also believe that it will last," he said, adding, "(and) I don't believe we will ever abandon print, at least not anytime soon, but I do believe we will change things."

A spokesperson for one bow company, Elite and The Outdoor Group LLC, said it is actually increasing its production of catalogs from past years.

"We are in a bit of a unique situation," said TOG's Maggie Armstrong. "Because our brands are growing at such a rapid rate, we are actually printing more catalogs for distribution than we did last year. We get requests for catalogs daily from our general consumer base. Its also another sales tool and method of advertising at the local archery shop."

Other companies however, have drastically changed print strategies, including Mathews Archery, which has eliminated its printed Mathews Annual Magazine and instead makes its available in digital form only.

"And although we continue to print the Mathews catalog, the quantity has been significantly decreased," said Mathews' Corrine Bundy.

On the archery accessory front, longtime softgoods, quiver and case manufacturer NEET Products prints about half the catalogs it did in the 1990s.

"We mail one to all of our active accounts at the end of the year in a bulk mailing; and provide them to buying groups to send to their members," said NEET General Manager Fred Grindley. "There are still a lot of 'Retail' people who ask for one to be mailed to them, so we don't print any prices in them.

Few would argue that archery manufacturers and marketers embrace change as enthusiastically as those in some other industries. But, we suspect the trend toward less ink and more digital will expand in coming years, even for those in the bow-and-arrow business.

As always, we'll keep you posted.

- J.R. Absher
Sep 20
Camdenton Memorial Airport, Camdenton, Missouri
Sep 20-21
The Battle House Renaissance Mobile Hotel & Spa, Mobile, Ala.
Sep 21
Airheads of Maine, 404 Plains Rd., Hollis, Maine
Sep 21
St. George, Utah (Southern Utah Shooting Sports Park)
Sep 26
MSSA, 9287 Old Brownsville Rd, Arlington, TN 38002
Sep 26-28
Hyatt Regency O'Hare Airport, Chicago, IL
Sep 27-28
Lead Farm Range, Versailles, Missouri
Oct 2
Albuquerque, NM
Oct 3
Sir Walter Gun Club, Creedmoor, NC
Oct 3
North Versailles, PA
Oct 3
Rolla, MO
Oct 6-8
Turnberry Isle Resort, Miami, Florida
Oct 10
Lefthanders Gun Club, Loami, IL
Oct 11-12
Minneapolis Marriott West, Minneapolis, Minn
Oct 14-17
Statehouse Convention Center Little Rock, Arkansas
Oct 16
Old Fort Gun Club, Ft. Smith, Arkansas
Oct 31-Nov 2
Cops Range at Rolla MO
Oct 31-Nov 2
Hansen Range, Punta Gorda Florida
Nov 2
Rio Salado Sportsmans Club, Mesa Az.
Nov 7
3043 E. SCHOOL ROAD, BELVILLE, TEXAS 77418
Nov 7
Sanners Lake Sportsman's Club
Nov 7-9
South River Gun Club, Covington, GA
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