Crimson Trace

SUBSCRIPTION    SUBMIT RELEASES    ADVERTISE    ARCHIVES    CONTACT                                  FRIDAY, OCTOBER 24, 2014
— BIRDING
Cornell Lab of Ornithology introduces the new All About Bird Biology website, designed to appeal to anyone who's even a little bit curious about what makes birds tick. | For More...

— ENFORCEMENT
The owners of Out of Africa Adventurous Safaris have been charged by federal law enforcement officials with conspiracy to sell illegal rhinoceros hunts in South Africa in order to defraud American hunters, money laundering and secretly trafficking in rhino horns. | For More...

— ENVIRONMENT
Now is the time for anglers, boaters, hunters and conservationists to get involved in recommending how the fines for the Deepwater Horizon oil spill will be spent, says TCRP. | For More...

— EVENTS
Sportsman Channel and Xfinity are joining forces to present Scott Leysath, executive chef and host of The Sporting Chef, at "Taste of Atlanta" - where more than 90 restaurants and top chefs will gather in Atlanta, Georgia on Saturday, October 25, and Sunday, October 26. | For More...

— GEAR
FMG Publications online editor Mark Kakkuri assesses the made-to-order High Noon Public Secret holster for an online-only GUNS Magazine exclusive, explaining why it's virtually never in the proverbial box of unused holsters. | For More...

Front Line offers holsters with a wide variety of security levels, from simple retaining snaps on leather holsters, to Level I and Level II security locking systems. Law enforcement personnel and civilians can choose their preferred degree of carry-security. | For More...

— INDUSTRY
DRT has created a Terminal Shock™ .243 bullet to meet the demands of hunters who require a .243 minimum for their state while hunting big game. DRT's new .243 projectile is lead free, extremely accurate, and has the devastating wound ballistics that DRT's Terminal Shock™ line is known for. | For More...

West Marine yesterday announced the company has launched a full dive program in two Florida stores and an exciting online dive experience on www.westmarine.com. | For More...

Lew's has announced plans for a new $3.5M corporate headquarters and consolidated distribution center in Springfield, Mo. A public groundbreaking ceremony for the 58,000 sq. ft. facility is scheduled for Friday, October 31. | For More...

Leo Maloney was the recipient of the New York State Outdoor Writers Association M. Paul Keesler New York Outdoor Citizen Award at the communicator association's awards banquet on Saturday, October 4, 2014, in Cortland, New York, during its annual conference. | For More...

Honored American Veterans Afield (HAVA) and the National Shooting Sports Foundation (NSSF) announce the election of NSSF Senior Vice President and Chief Marketing Officer Chris Dolnack to the HAVA Board of Directors, joining directors from Smith & Wesson, Mossberg, Leupold & Stevens, Yamaha Outdoors and XS Sights | For More...

ArmaLite of Geneseo, Illinois, announces the appointment of industry veteran Walt Hasser as Vice President of Product Management. | For More...

Texas Parks and Wildlife Department Game Warden John Thorne has been named Boating Law Enforcement Officer of the Year by the National Association of State Boating Law Administrators (NASBLA). | For More...

Crimson Trace has been honored by the Southeastern Outdoor Press Association (SEOPA) with an "Excellence in Craft" award. The award, recognizing Crimson Trace's high standards in media and public relation efforts, was presented to the company's marketing department during SEOPA's annual conference in Fontana Village, North Carolina. | For More...

— MEDIA
Deer & Deer Hunting magazine has contracted Stone Road Media and its experts to contribute featured articles and original column pieces in every issue of Deer & Deer Hunting. | For More...

Captain Bill Miller, host of World Fishing Network's "Fishing with Bill Miller" proudly announces a new advertising and media partnership with OutDoors Unlimited Magazine (www.ODUMagazine.com). | For More...

Read about one of the biggest hunting days in Texas in this issue of Lone Star Outdoor News, available today online at LSONews.com and on newsstands. | For More...

— OLYMPIC SHOOTING
When can a silver medal be as sweet a triumph as winning? Well, in Janessa Beaman's case, there may be no more a significant and hard-fought medal in her growing trophy case than yesterday's second-place finish at the World Cup Finals (WCF) in Gabala, Azerbaijan. | For More...

— ORGANIZATIONS
The Mule Deer Foundation (MDF) has added a second regional director, Michael Kuiper, in Montana to accommodate the growth of Mule Deer Foundation chapters in the Big Sky State. | For More...

The NRA Foundation announces the 15 beneficiaries of the Oregon Friends of NRA 2014 Youth Scholarship Program. Each high-achieving high school senior will receive a $1,000 scholarship to pursue higher education. | For More...

— PLACES TO SHOOT
The Michigan Department of Natural Resources announced that its Dansville shooting range in Ingham County - located at 1819 Kelly Road in Mason, within the Dansville State Game Area - will reopen Saturday, November 1, after extensive renovations | For More...

— PUBLISHING
Ice Fishing Magazine hit newsstands this week and is packed with feature articles from North America's most knowledgeable ice fisherman. The special issue can be purchased at stores everywhere, and is also available as a digital download | For More...

— RADIO
It's mid-term election time, emergency and survival preparedness kits, and more, this week on Tom Gresham's Gun Talk® Radio, the original nationally-syndicated radio talk show about guns and the shooting sports. | For More...

— RETAIL
Arctic Ice, manufacturer of high performance cooler panels is proud to partner with Shedhorn Sports in Ennis, Montana to bring their innovative product offerings to outdoorsmen in southwest Montana. | For More...

Cabela's Incorporated (NYSE: CAB) announces plans to introduce Cabela's unique retail experience and legendary customer service to two new markets: League City, Texas; and Lexington, Kentucky. | For More...

— SHOOTING COMPETITIONS
Kimber, an American company that designs and manufactures premium firearms for sporting, law enforcement and military markets, has joined the growing list of major sponsors supporting the 2014 Smith & Wesson IDPA Back Up Gun Nationals. | For More...

The Safariland Group congratulates Team Bianchi shooter Kenda Lenseigne for another overall win at the 2014 Cowboy Mounted Shooting Association World Championship in Amarillo, Texas last weekend. | For More...

With a strong performance from Team Safariland members - Bob Vogel, Julie Golob and Maggie Reese - special recognition is due for Rob Leatham and Michael Voigt, as both competitors won overall in their respective divisions as individual shooters and as part of their USA Team. (MORE) | For More...

Team Smith & Wesson has made its presence felt in multiple 3-Gun competitions across the nation. Leading the team in individual titles so far this season is rising star Lena Miculek. With 17 High Lady titles in the Tactical Optics Division, including one National Championship (USPSA Multi-Gun Nationals) and two World Championships (Rocky Mountain World 3-Gun Championship & Trijicon World Shooting Championship), Lena is on track for the most successful season of her career. Including Lena's titles along with those of her parents, Jerry and Kay, plus fellow teammates Randi Rodger and David Olhasso, Team Smith & Wesson has claimed over 50 individual, divisional and category wins this season. | For More...

— SPONSORSHIPS
Leupold & Stevens, Inc., is proud to announce its sponsorship of the newly created University of Florida 3-gun shooting team. | For More...

— SPORTS
The 2014 World Series features an intriguing yet contrasting matchup between the Kansas City Royals and San Francisco Giants. Some call it "Destiny versus Dynasty" but for the managers, it's a case of elk hunter versus elk hunter. | For More...

— STATES
The Ohio Department of Agriculture (ODA) and the Ohio Department of Natural Resources (ODNR) today confirmed the first positive case of Chronic Wasting Disease (CWD) in the state in a captive deer herd in Holmes County. There is no evidence that CWD has affected the wild deer population in the state. | For More...

The Ohio Department of Natural Resources (ODNR), has approved $6.1 million in Clean Ohio Trails Fund grants to improve outdoor recreational opportunities for Ohioans. | For More...

The Nebraska Game and Parks Board of Commissioners authorized one lottery and one auction bighorn sheep permit for 2015. | For More...

The shooting range at Pressey Wildlife Management Area will be temporarily closed during the opening weekend of pheasant season, October 25-26. | For More...

As of Wednesday, October 22, 2014, a total of 75 moose had been taken in the 2014 New Hampshire moose hunt (51 bulls and 24 cows). That means that 59% of the 127 hunters holding moose permits had succeeded by the midway point in the state's moose hunt. | For More...

— TELEVISION
Officials from Orion Entertainment have announced that the hit HGTV series Living Alaska has been renewed for another 26-episode run. Likewise, DIY Network has ordered 24 episodes of Building Alaska, one of that network's top performing series. | For More...

This week, Kansas City native Ted Porter, an accomplished mountaineer, recounts his icy cold glacial crevasse survival story on Outdoor Channel's "Fight to Survive," hosted by professional rock climber and motivational force Craig DeMartino. | For More...

This week, the hunting gear is all loaded in the truck, Doug's TenPoint Venom™ Crossbow is safely packed and the GPS is set for due north, the North Woods of Maine. Doug's plan is to hunt the area near Mount Katahdin, the highest mountain in Maine, known for its heavy concentration of Black Bears in dense fir forest. | For More...

Legacy Trails Media, LLC presents "Be Ready for the Unexpected" in this episode of Legacy Trails TV on Sportsman Channel. Tim Potts is bowhunting a big mature buck in Illinois and is able to film the successful hunt himself. | For More...

The guys get their mid-summer shooting fix as they find themselves on spectacular hunts day after day south of the equator. Terry and Ramsey Russell of Getducks.com deploy some Mojos while hunting pigeons and parakeets on a hacienda in Argentina. | For More...

— WILDLIFE
The Dakota skipper is now protected as threatened and the Poweshiek skipperling is protected as endangered under the Endangered Species Act (ESA), the U.S. Fish and Wildlife Service announced yesterday. | For More...

— YOUTH
The Mississippi Department of Wildlife, Fisheries, and Parks (MDWFP) will host a youth fishing rodeo at Lake Bill Waller on Saturday, November 1. The fishing rodeo is open to youth 15 years and under. | For More...

One year after launching its blog, the Michigan Natural Resources Commission Youth Conservation Council is opening up that public platform - http://michiganycc.wordpress.com/ - to young outdoor voices across the state. The NRC is seeking entries primarily from youth 12 to 18 years of age. | For More...

FEATURE
The Art of Appealing
This week, we received a complaint note from a readers complaining about a release announcing new reloading powders. He was irritated because he "couldn't find their old products" and they had the nerve to "introduce new ones." Ordinarily I don't write about those kinds of notes. Not long ago, no one could find ammo; much less reloading components.

But was that still the case? I hit the internet to see. The short answer?

Powder and primers are in stock, although not in every "flavor" used by reloaders. But national retailers are offering-and delivering reloading components. You can get product. A big change from only a couple of months ago.

But ammunition and reloading components being available nationally, does not guarantee the ability to walk into your favorite local shop and get them. I suspect that's why some readers get upset at new product introductions.

Buying local is great -and still works if you're buying fresh produce. But in the gun world, today's "new normal" normally means looking online first. Especially if you live in one of the highly-restrictive places where politicians have made it clear that guns aren't welcome (yes, the email came from one of those places). Rather than getting cranked at us, you'd do well to express your irritation at the ballot box next month.

New products are being introduced -and connecting with retailers looking for something new when the AR-craze has slowed to a crawl.

Companies I've spoken with post-NASGW are more than pleased with responses from NASGW buyers. Smaller companies have told me they have sold out manufacturing capacities. If they can't ramp up production through other manufacturers with excess capacity, they may go to SHOT with new products and an inability to deliver them in 2015.

And innovators are seeing results. From a semi-automatic shotgun that looks like a beefed-up AR-pattern rifle to purpose-designed self-defense ammunition, new products are generating sales.

But the companies I noticed most at NASGW were those that had "wrinkles" in their approaches. Unless you're a "brand name" you need "something" to connect you with buyers.

As I've written before, our newest shooters are disriminating shoppers and smart buyers. They research before buying and don't respond well to shops and ranges that don't appreciate them. If they don't get the answers they expect -or the products they want- they'll move on to the next store or find another sport.

The industry can't afford to disenfranchise our best hope for preserving shooting sports.

That's why innovation is essential through the entire sales cycle - not just to consumers.

In early 2013, I tested ammunition from a new ammunition company. After firing a few hundred rounds of their ammo through rifles and pistols, I had no doubt that HPR's ammo was good. But their approach to the marketplace was most intriguing.

HPR's 2013 ammunition package was bright, clean and featured then-revolutionary QR codes to get the information normally squeezed onto ammo boxes. Jim Shepherd/OWDN photo.
Rather than pitching some exotic technological advantage, HPR was reaching out to consumer via their packaging.

Rather than cramming hard-to-read ballistic tables onto their ammo boxes, a QR-code (a big thing at the time) took smartphones users to ballistic information via the web.

As a result, the packaging was clean, resembling the boxes of high-performance golf balls that routinely go for $50/dozen. The look, I was told at the time, was by design.

But before I could do more research, the "boom" hit - and ammo simply disappeared. Their story got lost in superheated sales.

HPR's 2014 Black Ops ammunition is designed to stop shoppers as well as home invaders. With a black packaging theme that would look appropriate scaled up for missile silos (above), the display of the ammo (below) gives it a dangerously effective appeal as well. Jim Shepherd/OWDN photos

At NASGW, I saw HPR was back- and hadn't lost any of their marketing enthusiasm. They were pushing their new "Black Ops" ammunition, designed specifically for personal defense. They were getting traffic, although I couldn't tell whether it was because of the ammo or their slick looking booth, complete with a tactical utility vehicle and a catch-phrase that caught my eye: "Black is the new hollow".

Huh?

Seems Black Ops ammo is an "Open-Tip Frangible"- a "gee-whiz" ammo capable of straight-line barrier penetration, but created to explode when entering soft tissue, transferring huge amounts of terminal energy into the recipient.

Net-net: high-energy stopping power regardless of the caliber.

That's a sexy mix that should resonate for personal defense. And their lighter-than-normal projectiles should lessen recoil- enhancing control. And Black Ops is California-compliant because it's lead-free.

I'd requested some of their new ammo for testing -and it was there when I got back.

That's when I realized they'd put in a second kind of "stopping power": an eye-catching design.

It caught the eye of a fishing friend who doesn't care a thing about shooting if it's not hunting season. He made a bee-line to the ammo sitting on my tool bench, whistled appreciatively and asked it wasn't "more of that secret, high-tech stuff mortals like me can't get." When I told him he could, he was even more impressed.

After he left, I started looking at the packaging and realized that - while it was a complete reverse of Apple's signature white packaging, Black Ops looked more like art than ammo. But ammunition visible through its clear window -simply put- looked dangerous: like missiles in a launching rack.

Very sexy stuff. Especially since we're talking about what is -for most- a single-use product - with performance pricing (starting with a MSRP of $28.19 for 20 rounds of 9mm and going up to $34.99 for .45Auto or $32.49 for .223 rifle ammo). It's apparent HPR's working to give the consumer another reason to choose their ammunition over other better-known performance brands.

It's clever marketing designed to accomplish several goals, not the least of which is to get consumers to try their ammo.

For a "nearly new" company, it looks like a great idea. And it's one more indication that smart companies in the industry are reaching out to new shooters who are happen to be astute shoppers.

--Jim Shepherd
Oct 25-26
Sarasota Military Academy, Hernando Sportsman's Club and Skyway Trap & Skeet
Oct 31-Nov 2
Cops Range at Rolla MO
Oct 31-Nov 2
Hansen Range, Punta Gorda Florida
Nov 2
Rio Salado Sportsmans Club, Mesa Az.
Nov 7
3043 E. SCHOOL ROAD, BELVILLE, TEXAS 77418
Nov 7
Sanners Lake Sportsman's Club
Nov 7-9
South River Gun Club, Covington, GA
Nov 29-30
Hernando Sportsmen's Club, 16121 Commercial Way (Highway 19), Brooksville, FL
Dec 20
Universal Shooting Academy - Frostproof, FL
Jan 14
Elm Fork Shooting Sports, 10751 Luna Road, Dallas, TX 75220
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