TrueTimber launches its Spring 2026 Officially Licensed Honda apparel collection featuring shirts, outerwear, headwear and accessories from Honda, Honda HRC Progressive and Honda Gold Wing. The collection blends TrueTimber's camouflage patterns with lifestyle designs, available through the TrueTimber online store and select dealers nationwide.

Easton Archery's X10 arrow dominated the 2026 Hyundai Archery World Cup Stage 1 in Puebla, Mexico, with all individual gold medalists using X10 shafts. Winners included Zhu Jingyi, Brady Ellison, Sara Lopez, and Matthias Fullerton across recurve and compound categories.

Team Lapua athlete Nancy Tompkins set multiple national records during the 2026 March Madness smallbore series at Ben Avery Shooting Facility in Phoenix, Arizona, including three women's national records at the Metric Smallbore Nationals and five additional records at the Western Wildcat, with teammate Michele Medige.

The USA Clay Target League's spring season is underway with 40,100 student athletes competing on 2,094 high school and college teams nationwide. Over 100 new teams were started this year, with the high school season concluding May 24th and top athletes eligible for the National Championship in July.

The Mule Deer Foundation and Wyoming Community Foundation announce a $109,000 grant from an anonymous donor for the third consecutive year to support mule deer habitat restoration in Wyoming's Snowy Range. Funding will support forest health and wildfire mitigation efforts in partnership with the U.S. Forest Service, Wyoming Game and Fish Department, and the Saratoga-Encampment-Rawlins Conservation District.

Michigan DNR completed significant land acquisitions in Q1 2026, including a 73,063-acre conservation easement in the Michigamme Highlands funded by the U.S. Forest Service, Michigan Natural Resources Trust Fund, and National Fish and Wildlife Foundation, plus 15 miles of recreational trail easements in the Upper Peninsula secured through the Michigan Permanent Snowmobile Easement Fund.

North Dakota's paddlefish snagging season opens May 1 through May 21, with possible early closure based on harvest levels. The Game and Fish Department requires paddlefish tags and valid fishing licenses for all snaggers 16 and older, available online or at department offices.

Guns.com launches its second giveaway featuring a $5,200 prize package with SIG Sauer firearms, optics, and gear from Walker's, 5.11 Tactical, Birchwood Casey, and TEKMAT. The campaign, presented by Walker's and running through May 10, 2026, includes training content from world champion shooter Max Michel and educational resources on accuracy, dry fire, and gear selection.

ASP, Alien Gear Holsters, Hero's Pride, and Premier Body Armor have partnered on the Ultimate Officer Giveaway, offering over $6,000 in law enforcement equipment including handcuffs, flashlights, holsters, body armor, and duty gear. The drawing runs from April 13th through May 15th.

Moultrie partners with ambassador Sam Soholt, host of "Field & Stream Legends of the Wild" and "Roost" podcasts, to share five expert turkey hunting tips including trail camera scouting with Moultrie EDGE Series cameras, strategic positioning, and patience techniques for spring success.

Nebraska's spring shotgun turkey season opens April 18, with statewide population indices showing an 18% increase from 2024 to 2025, according to Carlie Gizel, wild turkey program manager for the Nebraska Game and Parks Commission. Hunters should be aware of drought conditions and follow fire safety guidelines while hunting.

CZ announced that former U.S. Navy SEAL and trainer Jeff Gonzales has joined as Marketing & Communications Specialist and brand ambassador. Gonzales, founder of Trident Concepts and host of AR15.com's Bulletproof Workshop podcast, will contribute to CZ and Dan Wesson's marketing efforts, product development, and customer engagement.

NSSF filed a Federal Election Commission complaint against Giffords PAC, alleging violations of joint fundraising rules. The complaint claims Giffords PAC and allied candidates failed to comply with FEC filing and disclaimer requirements while soliciting funds for both the PAC and preferred gun control candidates.

The Sporting Arms and Ammunition Manufacturers' Institute (SAAMI) announced the release of the 2026 update to American National Standard SAAMI Z299.1-2026, providing pressure and velocity performance standards for rimfire ammunition and chambers. The standard ensures safety, reliability, and interchangeability of firearms and ammunition.

The Sporting Arms and Ammunition Manufacturers' Institute, Inc. (SAAMI) announced that Supply Energetics, a nitrocellulose manufacturer based in Parsons, Kansas, has joined as an Affiliate Member. Supply Energetics will gain access to SAAMI's firearms and ammunition technical standards and reference ammunition program assessments.

CCW Safe announced its Certified Partner Program achieved 120 partners in its first year since launching in January 2025, with strong engagement on the East Coast particularly in North Carolina. The company hired James Concilio as Senior Manager of Partner Program Training and Jerome Vinet as Director of Field Sales to support expansion across the United States.

Buck Knives is seeking an experienced Operations Manager to drive efficiency, lead teams, and support manufacturing and business operations growth. Interested candidates should contact Tim Keaty, Human Resources Manager, at Buck Knives in Post Falls, Idaho.

The Association of Fish and Wildlife Agencies has released 12 professionally produced videos to help agencies and conservation partners communicate modern regulated trapping. Developed through a Multistate Conservation Grant in collaboration with the Council to Advance Hunting and Shooting Sports, the series emphasizes science-based messaging, animal welfare advancements, and trapping's role in wildlife management.

The HeadHunters NW Podcast features Mark Cherpes, former President and CEO of FN America, discussing his 25-year career in defense manufacturing, leadership strategies, and his Pentagon background. The episode airs Tuesday, April 14th and covers organizational mergers, market expansion, and talent management insights.

Chattanooga Shooting Supplies announced two exclusive colorways of the Smith & Wesson Bodyguard 2.0 Carry Comp: a blue titanium frame with Performance Center Gray Armornite slide and a midnight bronze frame with matching slide. Both models combine premium aesthetics with reliable performance for everyday carry.

UTG Pro, a brand of Leapers, Inc., has released an Extended Cocking Handle for MP5 and MP5K platforms featuring one-piece construction and made in the USA. The product offers improved ergonomics for larger hands and ambidextrous shooting, compatible with UTG Pro Monolithic M-LOK handguards.

Savage Arms announces upgraded 212/220 Harvester and Harvester Woodland slug guns featuring the advanced AccuFit V2 stock system with toolless adjustments for length of pull and comb height. The models include interchangeable grip modules, M-Lok panels, Limbsaver recoil pads, and fully rifled barrels, available in 12-gauge and 20-gauge configurations with MSRPs ranging from $829 to $1,069.

Magpul expands its Enhanced Lever Gun (ELG) M-LOK Hand Guard lineup with a proprietary clamp system to fit Marlin lever guns manufactured by Ruger and Remington, including 1895, 1894, and 336 models. The one-foot-long handguard features six M-LOK slots and an integrated hand stop, available in black, FDE, and ODG.

Ukrainian operators have successfully used Drone Round, a purpose-built 5.56 NATO and 7.62x51 counter-UAS cartridge, to neutralize unmanned aerial systems in viral footage. Developed through a partnership between Unlimited Ammo and Freedom Munitions, the ammunition requires no weapon modifications and works against fiber-optic controlled drones that cannot be jammed.

Ranger Point Precision will showcase new 1913 Folding Stock Adapters for Henry, Marlin, Smith & Wesson, and Rossi lever-action rifles at the 2026 Houston NRA Annual Meeting. The Texas-made adapters feature 1913 Picatinny mounts compatible with Strike Industries, SB Tactical, and JMAC Customs stocks.

Galco introduces the Avenger Belt Holster with Alligator trim, featuring an alligator collar on the holster mouth for enhanced elegance. The premium steerhide holster offers full firing grip accessibility, molded sight rail, and reinforced opening, available in tan with midnight brown or black with black alligator trim.

Taurus USA announces the launch of the Taurus RPC, its first dedicated 9mm PDW built to NATO standards. The compact platform features fully ambidextrous controls, a 4.5" threaded barrel, and is available with or without a Strike Industries folding brace, now shipping to dealers nationwide.

Springfield Armory will attend the 2026 NRA Annual Meetings & Exhibits in Houston, Texas, April 17-19, featuring its latest firearms and an Ace Virtual Shooting Simulator. The company will host a Booth Party giveaway on Saturday, April 18th at 3pm CT, hosted by competitive shooter Julie Golob, offering seven firearms to in-person attendees.

RETAY will showcase innovative firearms at the 2026 NRA Show in Houston, April 16-19, including the new ACE Series shotguns, 724 Patrol Tactical Shotgun, RA1522 rifles and pistols, Asend .22 LR, and Gamelander straight wall rifles at Booth #1033.

HeadHunters NW, an executive search firm specializing in regulated industries, will attend the 2026 NRA Annual Meetings & Exhibits in Houston, Texas, April 16–19. President Shaylene Keiner will be available for strategic meetings with industry leaders, alongside the firm's service dog George Washington.

Umarex Airguns will exhibit at the 155th NRA Annual Meetings & Exhibits in Houston April 16-19, showcasing new products including the Umarex Komplete 25, Umarex Tusk 357, and Notos Gen 2. The interactive booth, partnering with Laser Ammo, will feature Elite Force airsoft replicas engaging drone targets.

Armscor/Rock Island Armory will exhibit at the 2026 NRA Annual Meetings & Exhibits in Houston, Texas, April 16-19, showcasing new products including the RIA-USA Pak-Out, updated 22TCM Bolt Action Rifle, and TAC II Series at Booth #1934.

Andy's Leather, owned by craftsman Andy Langlois, will exhibit at the 2026 NRA Annual Meetings & Exhibits in Houston, Texas, April 16-19, showcasing their Rhodesian™ Sling and Ching Sling. Langlois will offer custom leather belt orders and exclusive on-site discounts at Booth 1855.

Rock River Arms will exhibit at booth #3002 at the 2026 NRA Annual Meetings & Exhibits, showcasing their American-made Modern Sporting Rifles and pistols including 1911 pistols, AR-15 rifles, short-barreled rifles, and bolt-action rifles. The Colona, Illinois manufacturer will demonstrate firearms engineered for accuracy and reliability.

BERSA USA will exhibit at the 2026 NRA Annual Meetings & Exhibits in Houston, Texas, April 16-19, showcasing new BP9 and M2XI pistol variations. Rafael Del Valle, director of sales and marketing, highlighted the event's importance for connecting with firearms enthusiasts nationwide.

Bear & Son Cutlery, an Alabama-based knife manufacturer, will exhibit at the 2026 NRA Annual Meetings & Exhibits in Houston at booth #3202. The company will debut over a dozen new products including the 112A Stainless Steel Frame Lock Assisted Opener, Locking Farmhand series, Slidelock Folder series, and expanded kitchen cutlery line.

Sarsilmaz, a global firearms manufacturer, will exhibit at the 2026 NRA Annual Meetings & Exhibits in Houston, Texas, April 17-19. At Booth #4335, the company will showcase the SAR9 SOCOM series, 7/24 Series, and SAR9 Gen3 family of pistols, highlighting their performance and reliability innovations.

Faxon Firearms, a Cincinnati-based manufacturer, will exhibit at the 2026 NRA Annual Meetings & Exhibits (April 16-19) in Houston at Booth #2317. The company will showcase its new FAXON HARMONIX Ti•CONEL Suppressors, AR upper receiver groups, and award-winning barrels.

VKTR Industries, a manufacturer of piston-driven AR-15 rifles and Double Stack 1911 pistols, announced sponsorship of the TTPOA Conference in Round Rock, TX from April 22-24, 2026. The company will showcase the VK-1 rifle and VKP Pro pistol, offering special program pricing for TTPOA members and attendees.

Havalon Knives renewed its national sponsorship with Whitetails Unlimited, supporting the organization's conservation and education initiatives. WTU President Jeff Schinkten praised Havalon's sharp blades and innovative designs as essential tools for hunters. Havalon, originating from the medical industry, has become the iconic brand in replaceable blade knives for hunting and outdoor use.

Sturm, Ruger & Company continues its longstanding support of the Kids & Clays Foundation, which has hosted 46 events in 2025 and raised five million dollars for Ronald McDonald Houses. Ruger donates firearms to the foundation's annual sporting clays, skeet, and trap fundraising events benefiting critically ill children and their families.

Montana Fish, Wildlife & Parks is seeking public comment on multiple environmental assessments and proposals, including bull trout and westslope cutthroat trout enhancement, Fish Creek Collaborative trail planning recommendations, Makoshika State Park lodging re-establishment, and various stream restoration projects by the Clark Fork Coalition and Madison River Foundation.

Deer & Wildlife Stories with Keith Warren features Daniel Thomas Whitetails, a Louisiana breeding operation owned by Daniel and Brenda Thomas, known for producing large, CWD-resistant whitetails. The episode showcases their young bucks' exceptional antler growth and body structure at just two years of age, highlighting selective genetics and sustainable breeding practices.

MyOutdoorTV launches spring programming featuring new and returning seasons from expert hosts including Bill Dance, Roland Martin, Jimmy Houston, the Lindners, Mark Zona, and Kevin VanDam. The platform offers timely fishing tips, tactics, and expert-driven content across multiple shows available for streaming and offline viewing.

The Utah Division of Wildlife Resources provides guidance on preventing bear conflicts as black bears emerge from hibernation. DWR Game Mammals Coordinator Chad Wilson emphasizes securing food, maintaining clean campsites, and never feeding bears to prevent dangerous situations and unnecessary euthanization.

This past weekend, Shoot Like A Girl came to Glendale, Arizona, as part of its 2026 Grand Safety Tour, stopping at the Bass Pro Shops location within the larger shopping complex surrounding State Farm Stadium, where the NFL’s Arizona Cardinals play.

The event marked the sixth stop on their 2026 Grand Safety Tour. This year’s schedule has a total of 18 stops lined up, 16 of which are hosted by Bass Pro Shops—a major industry partner.

Under the organization’s Safe LivinG brand, there are four additional stops: one at Bristol Motor Speedway in Bristol, Tennessee, and three at Army & Air Force Exchange Service (AAFES) locations at Fort Stewart, Fort Bliss, and Fort Hood.

As Connie Harrison, a team lead for Shoot Like A Girl, explained to me, they aim to schedule roughly two events a month. This year’s tour began in Boulder City, Nevada, at the NSSF Industry Day at the Range.

While Harrison headed up the nine-woman team in Glendale, Shoot Like A Girl’s full team consists of 45 pro staff members—all women—who serve as instructors in firearms, archery, or both.

Their primary focus is to provide women—though many men attend alongside spouses or partners—the opportunity to get hands-on experience with a bow, a pistol, or a rifle inside their state-of-the-art 53-foot trailer.

Shoot Like A Girl is an experiential marketing company, which means they provide an immersive in-person experience designed to create a positive, memorable—and sometimes emotional—connections.

Because it’s women doing the work—women who understand how their audience thinks and why they ask the questions they do—the organization sees its mission less as marketing and more as ‘empowering women to participate in shooting sports with confidence.’

That’s a stark contrast to the predominately male-driven experience many women encounter when entering a gun shop for the first time. Spend enough time in most—thought certainly not all—gun shops, and you’ll notice the difference in how men sell and how women purchase—or don’t.

That’s because women have a different purchase process than men, especially when it’s something new to them, like a firearm or a bow.

Women are often more effective at introducing firearms and archery equipment to other women because they share a critical advantage—shared perspective.

“We speak woman,” said Harrison.

It may sound like a simple, even flippant, three-word phrase. But it speaks volumes. Many industries tailor marketing to female consumers—from beauty products to cold medicine to minivans.

Unfortunately, this is one area where the firearms industry has lagged—highlighting the need for an organization like Shoot Like A Girl.

Its trailer serves as a rolling billboard, logging more than 38,000 miles in 2025 alone. It also functions as both showcase and range, outfitted with deactivated display firearms—similar to those seen at SHOT Show or the NRA Show—alongside bows and related gear.

Inside, the front half houses an archery range to give visitors the opportunity to draw and shoot a bow for the first time. The back half is an indoor firearms range equipped with an adapted FATS shooting simulator from InVeris which eliminates the need for live ammunition.

All of this is designed to invite women into the shooting sports, welcoming them and answering their questions woman-to-woman.

Harrison summed it up this way, “It gives them the opportunity to have a first touch experience and a hopefully positive first touch experience. Take away the mystery, take away the fear, and show them how the things work, and meeting each person, each lady, where she is on her own personal safety journey.”

Watching some of the visitors on Sunday interact with the trailer and the pro staff you understand right away the value in this kind of marketing approach.

I spoke to Jesus Hernandez, who, after visiting Bass Pro Shops on Saturday and discovering the experience was free and geared towards women, brought both his wife, Adriana, and mother-in-law, Maria Fernandez, back on Sunday.

Neither woman had ever shot a bow, and Jesus noted that Adriana had been considering purchasing a firearm. The opportunity to explore both shooting and archery in a safe, women-focused environment made for an ideal introduction.

After watching them and chatting with Jesus, it was hard to say who enjoyed it more—the women or Jesus.

Harrison, who has been with Shoot Like A Girl for the last six years, and worked 15 shows last year, described the appeal and gratification the pro staff finds in each stop.

“We’re not the ones doing it. We just walk alongside them as they do it. We encourage them and get to see them excited that they can handle it.”

Harrison continued, “As females, we can show them what works for us and why, and then they can make their choices based upon what they think works for them and why. So for women, especially, we need the whys.”

What Shoot Like A Girl does better than most is communicate with the female buyer—a skill they bring not only to events, but also to the retailers they support

They speak woman.

– Paul Erhardt, Managing Editor, the Outdoor Wire Digital Network