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FRIDAY, DECEMBER 14, 2018

- AMMUNITION -
SIG SAUER, Inc. is pleased to introduce high-performance M17 9mm +P ammunition. This military-grade ammunition is available in 124gr SIG Elite V-Crown Jacketed Hollow Point personal defense loads, and SIG Elite Full Metal Jacket training loads.
- CONTESTS -
Join Tigress innovators and like-minded anglers in their Facebook and Instagram communities to enter to win some awesome prizes. Winners will be chosen at random on December 17.
- ECONOMY -
Commercial and recreational saltwater fishing in the United States generated more than $212 billion in sales and contributed $100 billion to the country’s gross domestic product, according to Secretary of Commerce Wilbur Ross.

- EVENTS -
The next stop on the Frabill Bro Road Show is Fleet Farm in Germantown, Wisconsin, on December 17.
The folks at Bass Pro of Gumee, Illinois, have invited "Bro," one of the ice fishing industry's most successful guides, out December 16 for Ice Days.
The Michigan Department of Natural Resources is offering a weekend winter sports workshop for women amid the breathtaking beauty of Porcupine Mountains Wilderness State Park, Jan. 25-27.
The Wisconsin Fishing Expo (WFE), will be held February 22-24, at the Exhibition Hall at the Alliant Energy Center, in Madison, WI.

Industry Day is excited to announce that TrueTimber will be the Official Camo and Clothing Sponsor of the 14th annual Industry Day at the Range, the day before the NSSF SHOT Show.
- FIREARMS -
Available on Gen. 4 GLOCK 19 and GLOCK 26 guns only, the Paul Howe Package includes the gunsmith-fit Wilson Combat barrel, starburst grip stippling, 4.5 pound action tune, high visibility sights and smooth, undercut trigger guard -- and more.
- FISHERIES -
At its December meeting in St. Augustine, the Florida Fish and Wildlife Conservation Commission (FWC) directed staff to proceed with a proposal that would set the popular and economically important 2019 Gulf red snapper recreational season.
- GEAR -
The Magellan Outdoors Women's Mesa Scent Control Softshell Jacket in Realtree EDGE Camo boasts a huge list of features designed to keep the female hunter out there hunting even with Mother Nature isn't cooperating.

ALPS OutdoorZ Impact vest is now available in reduced size to accommodate smaller-frame hunters, such as youth and women. The Impact vest offers everything needed for the high-mobility turkey hunter while providing a comfortable sit for those inevitable long call-ins.
- GIFT GIVING -
BookYourHunt.com’s gift card is the perfect present solution for anyone whose spouse, family member, friend or colleague is a die-hard hunter.
- HUNTING -
At its December meeting, Florida's Commission approved draft rule changes related to FWC-managed areas and hunting, including many dealing with deer hunting and management. Draft rule change proposals are based on requests from staff, cooperators and stakeholders.
- INDUSTRY -
Plan to attend the 2019 SCI Hunters’ Convention in Reno, Nevada, Jan. 9-12, 2019 to view Kauffman Knive and Optics' whole gamut of optics from binoculars to thermal optics and related accessories at Booth #’s 808-812.

Davidson’s announced that John Trull has been promoted to the position of Executive Vice President. Trull joined Davidson’s mid-2017 focused on helping define and implement new growth strategies for the company and overseeing key company special projects.
TWN Industries, the pioneer in Water Transfer Printing technology, has been a long-time partner of Moon Shine Camo. Now, the ever-popular Moon Shine Camo brand is getting a new look. Introducing Sirphis, the new iteration of lifestyle apparel that takes surface design to a whole new level.
Callis Integrated Marketing was recently recognized with a 2018 American Graphic Design Award, which was presented to Callis for the agency’s work developing the “Come Home” theme logo for the 2018 Missouri State Fair.
Bass Pro Shops and American Bass Anglers announce a multiyear partnership to provide more avenues for weekend anglers across the country.

Bass Pro Shops will continue its support to Collegiate Bass Fishing Series anglers with a 25% discount on all fishing equipment and marine accessories beginning in January 2019. 
- INTERNATIONAL -
While NMMA is encouraged by some recent updates in the trade war, many of the challenges that plagued marine manufacturers for the better part of this year will carry over into 2019.
- INVASIVE SPECIES -
Thursday, the Florida Fish and Wildlife Conservation Commission (FWC) voted to continue moving forward with proposed rules that would help protect the state from a variety of invasive species including birds, reptiles and mammals.
- MEDIA -
As the official pattern of Ducks Unlimited, Mossy Oak is proud to offer a total of 61 episodes from five seasons of “Ducks Unlimited TV” on Mossy Oak GO (MOGO).

- NEW PRODUCTS -
The new HybridLight Mammoth Multi-LIght is perfect for use in a garage, at a campsite, or on a job site, with 400 lumens, 35 hours of light when used as a 150-lumen flashlight and up to 18 hours as an area light on one full charge.
RISE Armament introduces the all-new Watchman rifle, set to the headliner of RISE Armament’s new Law Enforcement (LE) Division — RISE LE.
For 2019, Summit’s passion for putting hunters in a position to succeed is on display once more in an all-new series of state-of-the-art ground blinds.
- NEWS -
The founders of the Shield Our Schools program didn’t want product selection to be a deterrent to participation, so they sought to partner with other safety device manufacturers to broaden the scope of the initiative and get more people actively involved. That is where Bolo Stick, TeacherLock and Armoured One come in.

- ORGANIZATIONS -
NationalGunTrader, a new online marketplace for buyers and sellers of outdoor goods and firearms, has become a Champion of Delta Waterfowl Corporate Sponsor.
The Mule Deer Foundation applauds the U.S. Congress for the passage of the conference agreement reauthorizing the Farm Bill.
- PEOPLE -
Doug Darr, Aquatic Education Coordinator for the Alabama Division of Wildlife and Freshwater Fisheries (WFF), has been awarded the Steve Campbell Outstanding Aquatic Educator of the Year Award by the Aquatic Resources Education Association.
- PROMOTIONS -
Today is your last chance to take advantage of the incredible savings available during Apex Tactical Specialties’ annual 12 Days of Apexmas promotion. The promotion wraps up this evening, Friday, December 14, at midnight Mountain Time.

- RADIO -
Host Rob Keck will broadcast the entire show live from the home of TEXTRON OFF ROAD in Augusta, Georgia, manufacturer of side-by-sides, UTVs and ATVs and more.
Tune in to The Revolution this week as they talk small game and predator hunting. Joining the show will be Jeff Thomason, host of Predator Pursuit, President and Founder of Horizon Firearms, Derrick Ratliff and Jake Edson from Bushnell.
It’s an African-American gun club in Colorado that specializes in firearms training to the urban community, a magazine capacity law in New Jersey with far-reaching implications, exclusive guns and deals online and more, this Sunday on Tom Gresham's Gun Talk.
- STATE PARKS -
Falls of the Ohio State Park is launching “Marine Life of Today and Yesterday,” a series of programs that will take place at the park’s interpretive center beginning Saturday, Dec. 29 and running until June 2019.

- STATES -
The Florida Fish and Wildlife Conservation Commission (FWC) Thursday approved Species Conservation Measures and Permitting Guidelines for nine of the more than 50 species in the agency’s Imperiled Species Management Plan.
At its December meeting in St. Augustine, the Florida Fish and Wildlife Conservation Commission (FWC) elected Robert A. Spottswood, of Key West, to serve as chairman and Michael W. Sole, of Tequesta, to serve as vice chairman.
In winter we watch nearly 20,000 gray whales from mid-December through mid-January as they travel south to the warm lagoons of Baja Mexico.
Montana Fish, Wildlife & Parks is seeking public review and comment on the following proposals: 2019 elk shoulder seasons, 2019-2020 Biennial Wildlife Management Area Public Use Rules and 2019 mule deer season changes in some districts in Region 5.
The State of Michigan has released for public review and comment proposed agreements related to a planned multi-use utility tunnel in the Straits of Mackinac and the remaining life of Line 5 in the Straits.
The Michigan Natural Resources Trust Fund board this week recommended $26 million in grant awards for outdoor recreation development and land acquisition projects to the state Legislature.
To ensure the study’s success, LDWF needs a wider range of participation from commercial shrimpers throughout each major basin and greater variation in the types of gear being used.
- TELEVISION -
This weekend on Discovery Channel, you’re not going to want to miss new programming from Discovering Water, The Given Right, Anger’s Journal TV and more.
Doug Koenig’s Championship Season visits Doug taking on the role of Match Director at the thirty-first annual Sportsman’s Team Challenge National Championships. More than 50 teams, traveling from three countries and 14 states will compete at Bass Pro Shops Big Cedar Shooting Academy.
Terry packs his Mojos and heads South to Mexico to hunt ducks with Wide Open Outfitters. The location features world-class duck hunting and a top notch lodge. Owner Steve McCain Jr always aims to please. Part 1 of 2
Terry and Mike meet up in Texas for an all-out wingshooting blast fest. Whether, duck, dove or pigeon the shotguns stayed hot through three days of fantastic hunting.
 

Newton’s Third Law of motion says “for every action, there is an equal and opposite reaction”.

As I read reports from retailer Dick’s Sporting Goods’ recent participation in Goldman Sachs Retailing Conference, part if me wonders if Dick’s Chairman Ed Stack had fully considered that concept.

To have taken the kind of “virtue signaling” actions he’d taken regarding the company’s policies on gun sales, he would have needed to have been operating in a vacuum to have expected that not to have kicked off a firestorm.

A vacuum is a requirement for Newton’s laws to work as advertised.

Despite Stack’s continued insistence that Dick’s had considered the certainty of a pushback from outraged customers, he told Goldman attendees that their 3.9 percent drop in same-store sales this year was enough to put the company’s 25 Field & Stream stores across 18 states in jeopardy.

Yep, seems that while Stack doesn’t regret the decision, he’s realized fact that manufacturers and customers aren’t getting over their anger over his having not only changed the store’s policies on gun sales, but having hired gun-control lobbyists to push for stricter gun laws.

Outraged former customers have, indeed, taken their business elsewhere- including places where they can still buy guns Mossberg, Springfield Armory, Inland Manufacturing and others. They’re among several companies that severed relationships with both Dicks and Field & Stream last May, after Dick’s was expelled from the National Shooting Sports Foundation for “conduct detrimental to the best interests of the Foundation.”

According to reports from the Goldman conference, Dick’s will “assess the situation through the holiday season”. At that point, Stack says, “we will make a decision about what we’re going to do with Field & Stream.”

From a business standpoint, what Stack did should have been career suicide. But Stack’s in a unique position- he owns more than half of Dick’s voting stock. Essentially, he can make virtually any move he pleases. Otherwise, this single action would have landed most CEOs in the next day’s dumpster.

But anyone who underestimates Mr. Stack’s business acumen might be looking in the wrong direction. What if he’s seen the upside of the downside and is using guns as the scapegoat for dumping 25 Field & Stream stores he’s already admitted have dragged down overall performance?

In a 2017 earnings call, Stack seemed to be criticizing his decision to open the F&S stores, when he told analysts that “what’s been weighing on this industry has been the hunt business.”

Now, with overall sales lagging, he may once again be using the impact of “virtue signaling” as a way to use a turndown to his long-term advantage.

When he made the announcement to take AR-style rifles out of the stores, I wrote that his ideological decision might actually made good sense for a brick-and-mortar retailer whose survival depended on appealing to as many potential customers as possible.

Guns, from a P&L standpoint, are low-margin products, carrying the obligation of burdensome required paperwork and heavy security requirements. Retailers generally use them to attract shooters and hunters in hopes they’ll lead to more lucrative purchases, including shooting accessories. Guns were, in fact, one of the reasons cited by Mr. Stack for Dick’s success during the “boom” of the Obama years.

In a slower demand time, taking the space dedicated to guns and ammunition - while keeping some of the more broadly-popular accessories, would reduce record-keeping, lower potential liability - and free up space for higher margin products.

There’s very little liability attached to leotards and athletic shoes, and compared to firearms, profit margins are many times higher. Plus, these products don’t alienate “social justice warriors” who quickly take their perceived wrongs onto social media.

Guns, it seems, trigger those responses to near-hysterical levels.

What if you could “virtue signal” to those customers, endure some short-term pain, and turn them into a long-term customers?

After all, there are many more potential customers for yoga pants than rifles, pistols, or shotguns. And those same customers who aren’t the least bit reluctant about making their feelings known to anyone who will listen.

There’s little doubt- by Edward Stack’s own comments- that Dick’s is feeling the impact of their decisions regarding guns. But once you begin peeling away the layers of this business onion, it’s easy to see there may be a long-term game associated with what many have presumed to be a knee-jerk reaction.

Should the decline in sales continue, Stack, who apparently has some political aspirations- could make a compelling case that he’s a man who follows his conscience, despite the personal and processional costs. And he could also get rid of more than two-dozen locations that haven’t met expectations - along with their nettlesome customers.

He’s not talking- nor is anyone at Dick’s or Field and Stream, but we’re watching- and we’ll keep you posted.

—Jim Shepherd

OUTDOOR WIRE
Event Calendar

DECEMBER 6-15
RMEF Hunter & Outdoor Christmas Expo

Las Vegas Convention Center – South Halls
Las Vegas, NV
Website

DECEMBER 21
FINAL WIRES of 2018

JANUARY 4-5
The Ultimate Outdoor Recreation Expo

St George, UT
Website

JANUARY 4-6
The Fly Fishing Show

Denver, CO
Website

JANUARY 7
First Wires of 2019

JANUARY 9-12
Safari Club International (SCI) Ultimate Sportsmen’s Market

Reno Sparks Convention Center
Reno, NV
Website

JANUARY 10-12
Archery Trade Show

Kentucky Exposition Center
Louisville, Kentucky
https://www.atatradeshow.org/2019/

JANUARY 10-19
International Sportsmen's Expo

Colorado Convention Center
Denver, CO
Website

JANUARY 17-20
DSC Convention and Sporting Expo

Kay Bailey Hutchison Convention Center, Dallas, TX

JANUARY 22-25
SHOT Show

Sands Expo Center
Las Vegas, Nevada
https://www.nssf.org/event/shot-show/

JANUARY 25-27
Houston Safari Club Foundation's Annual Worldwide Hunting Expo & Convention

George R. Brown Convention Center 
Houston, TX
hscfdn.org/convention/attendees/ 

FEBRUARY 2-10
Great American Outdoor Show

The annual Great American Outdoor Show will be held at the PA Farm Show Complex in Harrisburg, PA.

FEBRUARY 13-17
National Wild Turkey Federation 42nd Annual Convention & Sport Show

Gaylord Opryland Hotel 
Nashville, Tennessee
http://www.nwtf.org/convention

 
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