SUBSCRIBE    ARCHIVES THURSDAY, JANUARY 15, 2026 - PM Edition

- AWARDS & HONORS -

Krieghoff International announced its 2025 Top Dealer Awards, recognizing duPont/KRIEGHOFF (Gold), Pacific Sporting Arms (Silver), and Paxton Arms (Bronze) for outstanding sales performance and customer service. The three dealers represent over a century of combined experience in the shooting sports industry.

- INDUSTRY UPDATE -

NSSF has partnered with Payroc to offer members a new payment processing platform benefit. Payroc provides customized, industry-specific payment solutions with competitive pricing and dependable service. NSSF members can learn more at the SHOT Show booth 52105 or visit the Member Portal at www.nssf.org.

RetailBI, powered by Gearfire, released its 2025 Shooting Sports Executive Report showing same-store new firearm unit sales declined approximately 13% year-over-year. The report, built on point-of-sale and eCommerce data from over 2,000 U.S. firearms retailers, reveals continued demand compression and inventory correction across the industry.

NSSF and Project ChildSafe will showcase firearm safety resources at the 2026 SHOT Show, offering five ways attendees can promote secure storage and gun safety in their communities through partnerships, social media engagement, and donations to distribute free safety kits.

Murray Road Agency celebrated significant 2025 growth with expanded capabilities in affiliate, paid and organic meta, and content services. President and CEO Tim Brandt highlighted the team's commitment to delivering meaningful results for outdoor industry clients through authentic storytelling and collaborative partnerships.

- OPTICS -

Meprolight announces green reticle options for its MPO F and MPO S micro pistol optics, debuting at SHOT Show. The new green reticles offer faster target acquisition and appear sharper than red, benefiting shooters with astigmatism. Both models feature automatic brightness control, IPX7 waterproof rating, and 20,000+ operational hours per battery.

- PRODUCT NEWS -

Rost Martin introduces the RM1F and RM1F Tactical full-size pistols featuring 4.5-inch barrels and ambidextrous controls. CEO Chris Toomer announced the expansion reflects the company's commitment to innovation. The models will debut at SHOT Show 2026 booth #40331.

Federal Ammunition expands its All-American shotshell product line with thirteen competition-level trap and skeet loads featuring a customized Podium wad, straight-wall hull, and high-antimony lead shot. The new options will be displayed at the 2026 SHOT Show in Las Vegas.

XTech Tactical announced its commitment to supporting California gun owners despite Assembly Bill 1263 regulations. The company implemented a new California-specific shipping policy with increased costs while offering free shipping on orders over $100 and adding 10 compliant products in Q1 2026.

Tekto Knives has released the F4 Echo, a collaboration with Zastava Arms USA featuring a manual flipper with button-lock system. Built with CPM S35VN blade and T6 aluminum handle, the knife incorporates design elements inspired by Zastava's rifle heritage and is available in Serbian Red, American Walnut, and Tactical Black.

1791 Outdoor Lifestyle Group launched their HUNT Line of premium leather knife sheaths, including the Survivor Knife Sheath and Frontiersman Knife Sheath, both crafted from Certified American Heavy Native Steerhide. The sheaths offer modular designs, ambidextrous carry options, and are available for popular fixed-blade knives like Buck 119, Esse 5, Morakniv Companion, and Benchmade Bushcrafter 162.

RETAY announces the RA1522, a .22LR semi-automatic rifle designed for training, recreational shooting, and small game hunting. The lightweight rifle features a blowback system, adjustable stock, and multiple configuration options with MSRPs from $359 to $409. RETAY will showcase the RA1522 at SHOT Show 2026 in Booth #70435.

B.O.S. Lock announced the launch of the B.O.S. Lock Fusion, a biometric slide lock integrating tactical light and laser for authorized-user-only firearm access. The device unlocks in under a quarter second and will be unveiled at NSSF's SHOT Show with Q1 production scheduled.

Franklin Armory partnered with Angstadt Arms to introduce the F22-V series featuring Vanquish 22 integrally suppressed barrels. The new pistols, rifles, and SBRs offer Binary or traditional semiautomatic triggers with prices ranging from $1,249.99 to $1,649.99, debuting at SHOT Show 2026.

- PUBLISHING -

Wolfe Publishing Company is rebranding its long-standing Rifle Magazine to Rifle & Handgun Magazine, effective with the March/April 2026 issue. The expansion reflects the company's commitment to providing comprehensive coverage of both rifle and handgun platforms while honoring over five decades of firearms journalism excellence.

- SHOT SHOW -

Regal Products will exhibit at SHOT Show 2026 (January 20–23) at Booth 42211 in the Venetian Expo Center. The Fairport, NY-based company will showcase safe-storage programs, OEM solutions, new hardware concepts, expanded accessories, and developments in radio communication technology designed for practical, real-world use.

Hornady Reloading, Hornady Security, and SnapSafe will exhibit at the 48th SHOT Show January 20-23, 2026, in Las Vegas. The companies will showcase new products at booths #12446 and #12438 on the main show floor, offering dealers, distributors, and media opportunities to test releases and connect with the team.

Outdoor Edge, a leading knife and tool manufacturer headquartered in Denver, will exhibit at SHOT Show 2026 in Las Vegas from January 20-23 at booth #12464. The company will launch two new knives and showcase its game processing tools and outdoor gear to hunters, outdoor professionals, and industry partners.

Breda will exhibit its luxury hunting and competition shotguns at the 2026 SHOT Show in Las Vegas, January 20-23, featuring patented innovations including the Breda-Bruno Civolani Inertia System and Acciaio Breda precision-drilled barrels. The Italian manufacturer will showcase the Victoria Over and Under, Titano Series, B3.5SM Waterfowl Series, Icaro 20-Gauge, and B12i/T4 competition models.

Zanders is partnering with Ruger for a product launch event on January 20, 2026, at SHOT Show 2026. The event will showcase new Ruger firearms including 10/22 variants, LCP MAX READYDOT, RXM, Hawkeye Hunter, Harrier, and American Gen II models, with dealers eligible to win an exclusive Ruger RXM.

Barnett® will showcase its 2026 product lineup at the SHOT Show January 20-23rd at the Venetian Expo and Caesars Forum in Las Vegas. The crossbow manufacturer will feature expansions to its Raptor, Wildcat, and XPX series at Booth #13273.

Target Sports USA, a Cheshire, CT-based ammunition provider, will exhibit at SHOT Show 2026 (January 21–24, 2025) at Booth #72227. The company offers extensive ammunition selections and the exclusive AMMO+ Business Membership program designed for tax-exempt businesses, ranges, and professionals seeking cost savings and streamlined purchasing.

Winchester Safes will feature Booth #12027 at SHOT Show 2026 with a custom "Steel Wall of Fame" safe, exclusive merchandise, and appearances by ambassadors including Melissa Bachman, Hannah Barron, Cowboy Cerrone, and The Collector. The booth will host product education, giveaways, and a "Combination Keepers Club" Happy Hour on January 21.

Sports South will exhibit at SHOT Show 2026 in Booth 12070, featuring exclusive products, show-only pricing, and inventory planning discussions. The five-generation distributor offers 50,000+ SKUs from 700+ brands with 24/7 live stock data and fast order turnaround.

Pursuit Media TV, LLC will exhibit at the 2026 SHOT Show in Las Vegas at booths VL257 and 10322. Founded 17 years ago and based in Glenwood, Alabama, Pursuit Media delivers hunting, fishing, and adventure content to over 140 million homes through linear, streaming, and VOD platforms, with recent expansions including The Roku Channel and Verizon Fios.

CCW Safe, a self-defense legal coverage provider founded by Mike Darter, Stan Campbell, and Kyle Sweet, will exhibit at the 2026 SHOT Show in Las Vegas January 20-23. The company will showcase its Certified Partner Program and meet with current and potential partners at booths NS-16 and #41326.

Women for Gun Rights invites SHOT Show attendees to wear teal on Wednesday, January 21, to show Second Amendment support. Free 'Educate, Not Legislate' T-shirts will be distributed by Patriot Mobile and Right To Bear/Palmetto State Armory on January 20.

Davidson's, a leading shooting sports wholesaler, will exhibit at SHOT Show 2026 in Las Vegas January 20-23 at Booth #72317 in Caesars Forum. The company will showcase firearms, ammunition, optics, suppressors, and accessories from dozens of manufacturers, offering FFL retailers hands-on product experience and direct ordering capabilities. Davidson's will feature daily giveaways including a Marlin 1895 Dark Series Rifle and shopping spree prizes.

- SPONSORSHIPS -

Ducks Unlimited renewed its National Sponsorship with the USA Clay Target League, supporting youth clay target shooting across nearly 2,000 high schools and colleges. The partnership, ongoing since 2021, includes DU's Team Resource Assistance Program (T.R.A.P) to help teams fundraise effectively.

- STATE AGENCIES -

The Arizona Game and Fish Commission will hold a public meeting on Friday, Jan. 16, at 8 a.m. at the Arizona Game and Fish Department headquarters in Phoenix. Attendees should allow extra travel time due to road work on State Route 74.

- TELEVISION -

Duck Camp Dinners Season 4, hosted by Chef Jean-Paul Bourgeois, will air exclusively on Outdoor America's Broadcast and FAST platforms in Q1 2026. Titled "Duck Camp Dinners: The Texas Tour," the season expands beyond Louisiana to explore Texas's waterfowl hunting, regional cuisine, and outdoor culture across coastal and West Texas locations.

As state legislatures across the country grapple with how to address the criminal misuse of firearms, South Carolina lawmakers have taken a decidedly different path with the introduction of House Bill 4723 — a measure aimed at strengthening legal protections for the lawful manufacture, distribution and sale of firearms and related products. The proposal, known as the “South Carolina Protection of Lawful Commerce in Arms Act (PLCAA),” reflects a proactive effort to block what supporters describe as “opportunistic lawsuits” that seek to hold honest businesses, like South Carolin-based FN America and Palmetto State Armory, liable for criminal misuse of their products.

A Shield Against Frivolous Civil Liability

HB 4723 would amend South Carolina Code to prohibit “qualified civil liability actions” against firearm manufacturers, retailers, sellers and trade associations for harms that flow from the criminal or unlawful use of a firearm or accessory. The bill’s legislative findings explicitly recognize the individual right to keep and bear arms under both the U.S. and South Carolina constitutions and frame robust industry protections as essential to preserving that right and maintaining a vibrant marketplace.

Under the measure, lawsuits premised on public nuisance or similar theories that seek to treat lawful commerce as inherently actionable would be barred, aligning state law with the obvious principle that criminal conduct — not the mere sale or manufacture of a product — is the true cause of harm.

Proponents argue these frivolous “lawfare” suits have goals beyond compensation for injury — namely, to siphon resources from the firearm industry and to effectuate “legislation through litigation.” By erecting statutory walls against such litigation, supporters contend the bill would help prevent antigun activists and municipalities from exploiting civil courts to punish lawful actors for crimes they did not commit. The measure would still allow traditional claims for negligent entrustment, breach of warranty or injuries tied to defective products, as well as actions involving willful violations of statutory sale or marketing laws, ensuring that legitimate accountability remains intact.

Federal and State Law Context

The concept behind HB 4723 is not novel. At the federal level, the PLCAA has, since 2005, limited civil liability actions against firearm manufacturers and retailers when their products are used in crimes. PLCAA’s protections have survived legal challenges and reflect the longstanding legal principle that sellers generally are not responsible for the criminal acts of unrelated remote third parties. States such as Indiana and others have enacted similar state-level protections to reinforce or extend the PLCAA’s framework at the local level.

South Carolina’s proposal mirrors this approach by codifying a strong presumption against liability in cases where a third party’s misuse of a firearm is the proximate cause of harm. In doing so, the state not only reinforces Second Amendment safeguards but also seeks to prevent what many in the firearm community view as a destabilizing trend of litigation targeting the industry.

HB 4723 would offer peace of mind for retailers, distributors, manufacturers and trade associations that operate within South Carolina’s borders. The firearm industry frequently emphasizes the importance of predictable legal environments to facilitate investment, expansion and consumer services. Without such protections, retailers argue, the mere threat of costly litigation — even where they have complied with all laws and safety standards — can chill business activity and jeopardize the availability of firearms and accessories in the marketplace.

Critics of “lawfare” protections contend that robust liability standards help incentivize safer business practices. However, backers of HB 4723 maintain that existing product liability and negligence laws already serve that purpose without exposing law-abiding sellers to novel and expansive and bankrupting theories of liability.

A Stark Contrast: Virginia’s Civil Liability Expansion

While South Carolina moves to close the courthouse door on suits targeting lawful firearm commerce, other states such as Virginia are considering the opposite trajectory. Virginia Senate Bill 27 and its companion House Bill 21 would impose new “standards of responsible conduct” on firearm industry members, with violations potentially deemed a public nuisance. Under the Virginia proposal, injured parties — including the state attorney general or local prosecutors — could pursue injunctions, damages and attorney’s fees against retailers and manufacturers whose lawful conduct is found to “contribute” to harm, even where the proximate cause is the unlawful misuse of a firearm by a criminal.

Such a regime would represent a fundamental shift from traditional tort principles and the protections offered under PLCAA, exposing industry members to broader civil liability for downstream criminal acts. This divergence highlights the battleground on which Second Amendment rights are being fought — in courtrooms and legislatures alike.

South Carolina’s HB 4723 underscores a clear philosophical stance: protect lawful commerce and ensure that federal and state law work in tandem to prevent courts from becoming arenas for policy battles better suited for legislatures.

As similar bills advance or falter across the country, the debate over how best to balance individual rights, public safety and industry certainty will persist in the months and sessions ahead. NSSF will be watching closely.

– Larry Keane

Lawrence G. Keane is the Senior Vice President and General Counsel for NSSF, The Firearm Industry Trade Association.

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