Dead Down Wind™, the trusted leader in scent elimination for hunters and outdoor enthusiasts, is excited to announce its latest triumph awarded at SHOT Show 2025: the brand has once again secured GOLD honors in both Bowhunting World and Predator Xtreme magazines' Reader’s Choice Awards. This achievement marks more than 20 wins in a celebrated tradition of excellence.

This year, Dead Down Wind™ was recognized as the top choice in the Bowhunting World Odor Eliminator and Predator Xtreme Scent Eliminator categories, reaffirming the brand’s position as a cornerstone in the hunting community.

“Our continued streak of winning these awards reflects the trust hunters place in our products year after year,” said Bill Wilson, Category Manager at Arcus Hunting. “More than 20 wins isn’t just a milestone—it’s a testament to Dead Down Wind’s commitment to creating solutions that help hunters succeed in the field.”

At SHOT Show 2025, Dead Down Wind™ also unveiled the future of laundry care with its expanded laundry product line. Featuring three new innovations, including DDW Washer Sheets, DDW BLACK Premium Washer/Dryer Sheet Combo Pack, and the DDW BLACK Premium Washing Machine Cleanout treatments, this collection is setting a new standard for convenient, effective, and sustainable scent elimination and odor control. The Future of Laundry in a Box! Designed to simplify the way hunters and families prepare their gear, these products are tough enough for the dirtiest hunting laundry, yet gentle and effective enough for everyday use.

Click here to learn more about The Future of Laundry or to stay social, connect with Dead Down Wind on Facebook and Instagram.

About Dead Down Wind
Dead Down Wind is owned and operated by Arcus Hunting, an acquisition growth platform with a strong portfolio of leading brands in the hunting and outdoors category. Arcus Hunting owns and operates Tink’s®, Dead Down Wind, Ramcat, Trophy Taker, and Rack One brands. For more information about these brands or products, please contact Arcus Hunting at marketing@arcushunting.com or visit arcushunting.com.