Channel Marketing Specialist - Shooting

Typical Base Salary Range of $65,000 to $90,000 (DOE)

Please Refer to Req #25-052

Leupold & Stevens, a leader in high-performance optics, is seeking a Channel Marketing Specialist – Shooting to drive brand awareness, market share, and consumer engagement within the recreational, personal defense, and competitive shooting community. This role will develop and execute strategic marketing initiatives, manage partnerships, and work closely with internal and external stakeholders to strengthen Leupold’s position as the go-to optics brand for shooters.

A deep understanding of shooting, firearms, and optics applications is essential for this role. The ideal candidate is not only passionate about the shooting industry but is also a self-starter who thrives in a fast-paced, self-managed role. This person must be able to identify key goals, develop actionable plans, and drive execution with minimal oversight while maintaining alignment with business objectives.

Why Join Leupold & Stevens?

For over 100 years, we’ve manufactured high-quality products right here in the USA. We still operate out of our Oregon-based factory to this day, producing innovative, battle-proven optics for the world's most relentless hunters, shooters, law enforcement officers, and military personnel. Regardless of the product, whether it's a red dot or a riflescope, we design and manufacture it with one goal in mind—to ensure it performs for life.

And in this role, you can/will:

• Be part of a company that sets the standard for optics in hunting, tactical, and competitive shooting.
• Work with top-tier athletes, competitive shooters, and industry professionals to shape the future of optics marketing.
• Participate in innovative campaigns that engage the shooting community and drive brand loyalty.
• Enjoy a collaborative, fast-paced work environment while having the autonomy to own and drive marketing initiatives.

If you live and breathe shooting sports and marketing, and you’re ready to take Leupold’s brand presence to the next level, we want to hear from you!

Our benefits package is amazing:

• affordable health and dental insurance
• a strong commitment to training and professional development including an internal skills development program for all manufacturing team members
• a generous tuition reimbursement program
• company contributions up to 8% of base pay into a 401K retirement account
• profit sharing
• and great product discounts (to name a few)

What You’ll Be Doing as a Channel Marketing Specialist – Shooting:

• Develop and execute annual and long-term strategic marketing plans for the shooting channel, aligning with company goals for growth and brand visibility.
• Manage sponsorships, partnerships, and events to maximize brand exposure across disciplines of recreational, personal defense, and competitive shooting communities.
• Represent Leupold at industry events, competitions, and trade shows, building relationships with key influencers, athletes, and media.
• Oversee the development of channel-specific marketing campaigns, including content strategy, advertising, and digital activations, to engage shooting enthusiasts and professionals.
• Partner with product development and sales teams to ensure optics innovation aligns with market demands and shooting community needs.
• Ensure authenticity and consistency of the Leupold brand shooting content across all marketing touchpoints, including social media, digital content, and sponsorship activations.
• Define KPIs and success metrics, using data-driven analysis to optimize marketing effectiveness and drive continuous improvement.
• Leverage market research, consumer insights, and industry trends to identify new opportunities for optics product positioning and category growth.

Skills and Experience You’ll Need as a Channel Marketing Specialist – Shooting:

• Bachelor’s Degree in business, marketing, journalism, communications or a related field preferred.
• 3-5+ years of marketing experience in the shooting sports, firearms, or optics industry (or a related field). A combination of education and experience will be considered.
• First-hand experience with a variety of shooting disciplines and optics applications (e.g., tactical, long-range, personal defense, and recreational shooting applications).
• Proven ability to develop strategic marketing plans and execute results-driven campaigns within a multi-channel sales environment.
• Strong project leadership skills, with experience managing sponsorships, partnerships, and athlete relationships.
• Excellent communication, writing, and presentation skills with the ability to engage technical and non-technical audiences.
• Strong analytical mindset—capable of interpreting data, market trends, and performance metrics to inform marketing strategy.
• Ability to work cross-functionally and influence internal and external stakeholders, from product development to professional shooters.
• Passion for shooting sports, firearms, and optics technology is a must.
• Must be available for travel 25%-30% of the time including weekends for attending events.

Work Environment for a Channel Marketing Specialist – Shooting:

Work takes place in a standard office environment, with occasional exposure to a manufacturing environment. However, requirements also include event attendance at a variety of outdoor locations - travel 25%-30% of the time including weekends for attending events.

For details on positions and to apply, go to: www.leupold.com/careers

Leupold & Stevens, Inc.

14400 NW Greenbrier Parkway

Beaverton, Oregon 97006

* A core business objective at Leupold & Stevens is to maintain a workplace in which each employee can achieve their full potential. The company was founded on the principle of giving customers and our team members ‘A Square Deal’; to us, this means advocating for the employment opportunities and advancements of all individuals regardless of race, color, sex, national origin, age, religion, physical or mental disability, marital status, veteran status, sexual orientation, gender identity, or any other characteristic protected by law. We resolutely believe all aspects and privileges of employment should be determined by skills and behaviors, not personal identities.

* With our commitment to make our application process and workplace accessible for individuals with disabilities, we will provide reasonable accommodations, upon request, for an individual applicant to participate in the job application process. To request an accommodation to the application process, please send an email to HRDept@Leupold.com or call (503) 646-9171 and a Leupold & Stevens representative will contact you.

* Leupold & Stevens, Inc. is a drug free workplace. All final candidates must successfully pass a pre-employment drug screen and background check.

* Leupold & Stevens, Inc. complies with all applicable FAR & DFAR regulations.

* We hire U.S. citizens and persons lawfully authorized to work in the U.S. All new employees must complete an INS Employment Eligibility Verification Form (I-9). Positions may require a deemed export control license for compliance with applicable laws and regulations. Placement is contingent on Leupold & Stevens, Inc.’s ability to apply for and obtain an export control license on your behalf.