|
Wild TV, which is Numeris-rated as the number one outdoor programming provider in Canada*, announces that they have resumed their content partnership with Trax Media to bring Wild TV’s viewership DirtTrax Television’s Season 18 and SnowTrax Television’s Season 30. Trax Media’s two productions are available to Wild TV’s cable subscribers starting this month. They are also currently accessible through Wild TV- LIVE!, a live feed of Wild TV’s linear channel on Wild TV+, the network’s streaming service. Episodes from both of the series’ newest seasons will also be available on-demand after their initial airing via Wild TV+. Both productions, hosted by Trax Media’s owner AJ Lester, promise to bring Wild TV’s subscribers the latest news, reviews, guidance and human interest stories from the worlds of off-roading ATV adventure and snowmobiling, respectively.
AJ Lester comments, “We are very excited to be able to offer DirtTrax and SnowTrax TV to more people in Canada through our recent agreement with Wild TV and their affiliates. We believe in speaking directly to our target market - the outdoor enthusiast - and Wild TV is an excellent avenue for us to be able to do just that here in Canada, broadening our viewership.”
The Wild TV Group of Companies’ Vice President, Scott Stirling, also comments, “We are proud to present Trax Media’s productions to our subscribers. According to the most recent snowmobile sales data, Canadians continue to purchase new snowmobiles at a steady rate and, interestingly, the pandemic caused a 30% increase in new ATV sales in Canada. So, statistically, we have more and more viewers that can really benefit from the education and inspiration that DirtTrax and SnowTrax offers and we’re thrilled our partnership with AJ and his team delivers these values to our subscribers.”
To view air times for DirtTrax TV and SnowTrax TV, go to Wild TV’s schedule.
Visit DirtTrax TV and SnowTrax TV on Wild TV+.
About DirtTrax Television
Hosted by Luke and AJ Lester, DirtTrax Television features in-depth reviews of the latest ATVs and side-by-side off-road vehicles, destination guides, in-shop technical upgrades, and maintenance features, along with human interest stories from the exciting world of off-road adventure.
Instagram @dirttraxtv
Facebook https://www.facebook.com/dirttraxtv
Website www.dirttraxtv.com
About SnowTrax Television
SnowTrax Television features in-depth reviews of the latest snowmobiles, destination guides, in-shop technical upgrades, and maintenance features, along with human interest stories from the exciting realm of snowmobile adventures.
Instagram @snowtraxtv
Facebook https://www.facebook.com/snowtraxtv/
Website www.snowtraxtv.com
About Wild TV Inc.
Wild TV Inc. is entering its 20th year of operation. *The station is rated the number one outdoor programming provider in Canada by Numeris. With over 148,000 hours aired to date, Wild TV partners with Canada’s most prominent television carriers, including Shaw Communications, Shaw Direct, Bell, Rogers, Telus, Videotron, Cogeco, MTS, Sasktel, and Eastlink, as well as to all CCSA members. Wild TV is available 24 hours a day, seven days a week to Canadian households and is open to a growing number of European countries. Wild TV also offers the new Wild TV+ streaming service, launched in the fall of 2022. It features more than 10,000 on-demand episodes. Wild TV+ provides outdoor enthusiasts with the only industry app-user experience where both species and regions categorize content for easy navigation. In addition, Wild TV+ is also set to become the home of the most extensive, curated and sorted video library of hunting tips in the industry.
For more information, go to Wild TV.
To learn more about Wild TV’s streaming service, visit Wild TV+.
*Source: NLogic; Wild TV & Sportsman Channel Canada; 01-01-2022 to 11-30-2022; M-Su 2A-2A; Numeris: AMA, ind2+, Live +28, 1 min con.
For more information:
Destiny Anderson
Marketing & Communications
Wild TV Inc.
780-710-2483