CINCINNATI, Ohio – HOIST® is thrilled to announce its retail expansion with grocery powerhouse Giant Food, also known as Giant-Landover. Beginning January 2025, customers will have the opportunity to purchase HOIST’s refreshing beverage line in Giant Food stores, allowing even more customers to experience the rapid-hydration benefits of HOIST.

This exciting partnership with Giant Food marks a significant milestone for HOIST as the company continues to grow its footprint in the Mid-Atlantic region. This expansion will solidify HOIST’s presence in Delaware, Maryland, Virginia and Washington, D.C., providing Giant Food customers with easy access to HOIST products.

The retail rollout hits more than 170 locations and will include HOIST’s popular flavors Black Cherry, Blue Raspberry and Strawberry Lemonade, all of which are clinically proven to hydrate faster and longer than water. The HOIST hydration formula is isotonic and made to absorb instantly, making it a perfect option for anyone that needs to fight dehydration fast. This is why HOIST is one of three electrolyte sources approved for use by the U.S. Department of Defense.

“This partnership brings HOIST into the heartland of active-duty U.S. Military,” said HOIST Co-founder and VP of Sales Ben Schmidt. “Expanding into Giant Food is an exciting step forward in our mission to make HOIST accessible to all that seek to perform at their best. We’re looking forward to bringing Giant Food customers the same high-quality HOIST hydration that’s utilized by our U.S. Military.”

All of HOIST's products provide three times the electrolytes and half the sugar of traditional sports drinks, without adding artificial sweeteners or dyes. HOIST offers this IV-level hydration across its product line of bottled beverages, powder sticks and liquid pouches. The HOIST lineup is additionally offered at 90% of U.S. Army bases globally.

For more information about HOIST or to see the entire HOIST lineup visit www.drinkhoist.com. Keep up with the latest HOIST news on Instagram @drinkhoist