Irving, TX – Phenix Rods is excited to announce their new Virtus series of rods, featuring American-made craftmanship and attention to detail. Manufactured in the heart of the Ozark Mountains, the Virtus series places an emphasis on technique-specific rods built to the finest standards.

“When Phenix started we were manufacturing in the United States until the late 90’s,” says Phenix brand manager Vince Borges. “This is big for us. We are so excited to offer a domestically-made rod. Our builders will craft these rods one at a time, making sure that no corner is cut to deliver a rod that lasts and performs.”

The Virtus series will feature both a Blue Diamond as well as a Red Diamond line of rods. With 47 rods split between the 2 series, there is a rod built for every type of technique imaginable. When you buy a Virtus series rod by Phenix, you know you’re buying homegrown quality and craftmanship.

For more information on Phenix Rods, please visit their website HERE, or find them on Facebook and other social media avenues.

For any additional questions or inquiries, please email marketing@gsmorg.com. Or, if you’d like to check out the entire family of GSM brands, please visit www.gsmoutdoors.com.

About GSM Outdoors:

Few American outdoor companies enjoy a mutually respected relationship with their customers that span over five generations. GSM Outdoors is among those few! For over 70 years, the GSM family of brands has been helping passionate hunters, shooters, knife enthusiasts and anglers succeed through innovation and the manufacture of high-quality, reliable products that continue to prove themselves in the field, on the range and on the water. GSM Outdoors continues to leverage the latest technology and provide customers with the best products on the market. Tradition, heritage, and loyalty to outdoor enthusiasts of generations past and generations to come...that’s the GSM Outdoors guarantee!