This holiday season, Santa is ready to make an entrance you’ll never see coming. Realtree is proud to unveil the APX Santa Suit, a one-of-a-kind creation blending classic holiday charm with Realtree's cutting-edge camouflage. Conceived and crafted by Realtree pattern artist Claire Stovall, the APX Santa Suit features meticulous attention to detail, from custom-designed camo buttons to a personalized camo belt buckle, capturing the spirit of outdoor adventure with the holiday season’s magic.

Stovall's artistic expertise brings an innovative twist to the holidays, making the APX Santa suit the centerpiece of Realtree’s 2024 holiday campaigns. Set to appear in a variety of ads showcasing must-have products—from hunting apparel to kids' ride-on toys, bags, packs, and accessories—Realtree's “Camo Santa” is here to surprise and delight. Known for blending into the natural surroundings, Realtree camo is now making a bold statement, combining the outdoor lifestyle with festive cheer.

The idea of “Camo Santa” began as a playful experiment three years ago. Since then, Realtree has made this holiday character a tradition, with licensed partners eagerly joining in to have their products featured in the holiday campaign. Leading brands including Otterbox, HeyDude, Crocs, Filson, ScentLok, DSG, SkullCandy, 1888 Mills, and Little Bipsy, and others have all partnered in this year's holiday content, creating an eclectic mix that embodies the spirit of adventure, fun, and functionality.

Realtree’s founder and CEO Bill Jordan commented “For me, this has been lots of fun! Our motto here is “Family, Friends, and the Outdoors”. We’ve been able to make this a tradition, and as a father, and now grandfather, we’re approaching a very special time of year. Getting to see some of our own employees’ children get to meet “Camo Santa” has put some big smiles on faces and, you know what, with everyone so busy and running around, sometimes things like this help you stop and enjoy the moment.” Jordan continued, “Hopefully this puts smile on kids’ faces and sticks with the big kid inside all of us this Christmas.”

The APX Santa suit brings the best of Realtree’s design expertise to life, showing that Realtree can stand out even when designed to blend in. Camo Santa has kept a tight schedule and is scheduled to be seen in around Columbus as Realtree participates with the local “Shop with a Cop” event to be held December 12th, 2024 and followed by a 4th annual First Responder’s luncheon hosted at Realtree’s HQ on December 13, 2024. Unconfirmed reported have also advised camo Santa has been spotted at numerous Waffle House locations in and around town.

Realtree invites everyone to keep an eye out for this exclusive holiday campaign and discover the magic of Realtree’s “Camo Santa” as he showcases an exciting range of products for outdoor enthusiasts and families alike. Visit Realtree’s social media channels and website for a glimpse into the world of Realtree camo-inspired holiday cheer.

About Realtree

Founded in 1986, Realtree, the Official Camo of Christmas, is the world’s leading camouflage designer, marketer, and licensor, with products in thousands of retail stores and a variety of industries. Known for innovation and unmatched attention to detail, Realtree is committed to providing the highest quality camouflage products that empower outdoor enthusiasts to blend seamlessly into natural environments, while making sure all experiences and products tied back to time with family and friends outdoors. Find Realtree on Realtree365, Facebook, Instagram, TikTok, Twitter and at Realtree.com.