WOOX has officially announced the appointment of Ben Fleming as its new Chief Executive Officer and Vice President of Sales, marking a strategic step forward as the company continues to scale its presence in the premium firearms and outdoor gear space.

Fleming brings over a decade of experience in the shooting industry, most notably serving as VP of Sales at Bergara/BPI Outdoors. During his time there, he was instrumental in guiding the company through a phase of significant U.S. market growth, building out distributor relationships, and expanding their dealer network nationwide.

Known for its blend of Italian artisanal heritage and American innovation, WOOX has built a loyal following among hunters, marksmen, and outdoorsmen who value performance without sacrificing style. Fleming’s leadership will further strengthen the brand’s commitment to its core values: authenticity, precision, and functional beauty.

As CEO and VP of Sales, Fleming will lead WOOX’s global sales strategy, accelerate its expansion across dealer and distributor networks, and guide the company into its next chapter of product innovation and market growth.

About WOOX
WOOX is a premium outdoor brand that blends old-world Italian craftsmanship with modern American innovation. Based in Hickory, North Carolina, WOOX designs and manufactures high-performance gear for discerning outdoorsmen—including rifle stocks, knives, axes, and accessories—using natural materials like walnut, steel, and leather. Every product is built with a focus on precision, aesthetics, and lasting quality.
Explore the full collection at www.wooxstore.com.