Las Vegas, NV –– Gearfire, a leading provider of retail technology solutions for the shooting sports industries, is proud to announce the official launch of its latest innovation at SHOT Show 2025. From January 21–24, in booth #11255 at the Venetian Expo, Gearfire will unveil Gearfire eCommerce Essentials, a groundbreaking solution designed to revolutionize the way emerging independent retailers enter the online marketplace.

Crafted with ease of use and affordability in mind, Gearfire eCommerce Essentials is a turn-key e-commerce solution designed to help small and medium-sized firearms retailers confidently launch and grow an online business. Built with over a decade of e-commerce expertise and a deep understanding of the firearms retail industry, Essentials provides the core features shooting sports retailers require to succeed in the modern, competitive marketplace—without the hassle of complicated technology, prohibitive costs, or investment of time.

Key Features of Gearfire eCommerce Essentials:

·Unparalleled Value: An affordable solution offering everything a small business needs to successfully sell online.

·Ease of Use: Streamlined site setup and management, perfect for time-strapped business owners.

·Product Flexibility: Retailers can prioritize their own in-store inventory or integrate with up to two of Gearfire’s 10 distributor partners to stream a vast selection of products.

·Scalable for Growth: Upgradable to the full-featured Gearfire eCommerce Pro as business needs evolve.

·Customizable: Allows retailers to customize the look and feel of their online store to align with their unique brand identity and product focus.

“We recognized a gap in the market for an e-commerce solution that is both powerful and flexible enough to meet the unique demands of online firearms retail yet streamlined for ease-of-use and affordability,” said Chad Seaverns, COO of Gearfire. “eCommerce Essentials was developed to fill that void—offering new and growing shooting sports retailers a low cost and feature-rich platform that goes beyond the underpowered one-size-fits-all solutions found elsewhere.”

SHOT Show attendees visiting Booth #11255 can get a first look at eCommerce Essentials and see how Gearfire’s broader solutions—such as the AXIS Retail Management System (RMS), eCommerce Pro, Gearfire Payments, and RetailBI—empower retailers to streamline operations, manage inventory with precision, process payments securely, and make data-driven decisions to grow their businesses. Attendees will discover how these integrated solutions work together to provide a complete retail technology ecosystem, designed to meet the unique needs of firearms and outdoor sports retailers at every stage of growth.

About Gearfire

Since 2012, GoGearfire has been at the forefront of providing comprehensive software solutions designed to empower firearms retailers and shooting range operators by addressing their complex regulatory challenges and operational needs. Seamlessly integrating e-commerce, point of sale (POS), range management, and firearm-friendly credit card processing, Gearfire provides a true end-to-end retail technology solution for businesses to confidently navigate the modern shooting sports retail landscape with efficiency and profitability. For more information, visit gogearfire.com.