Obviouslee, a full-service, strategic marketing agency, and Certified B Corporation, announced that it has been selected by Huk as its media relations agency of record to amplify national brand awareness - expanding Huk’s leadership within the fishing industry to broader outdoor and active lifestyle segments. This exciting collaboration further underscores Obviouslee’s presence in the outdoor space coupled with top-tier consumer media expertise.

"Huk was created to stoke adventure-filled lifestyles on and off the water, and we're thrilled to partner with Obviouslee to broaden national awareness while reaching new audiences," says Scott Smith, Vice President of Marketing at Huk. "Obviouslee's longstanding partnerships among fishing and outdoor brands will resonate with our core endemic community as our brand continues to innovate within the angling industry. Combined with the team's lifestyle media strategy, we’re confident this partnership will fuel exciting growth in new categories while ensuring that Huk remains anchored in our mission."

Huk delivers innovative performance apparel and footwear to enhance lives centered around the water. The brand’s outdoor-ready styles for men, women, and youth are intentionally designed and technologically focused to maximize movement and comfort for any adventure - from technical fishing outerwear to all-day sun protection and off-water lifestyle. Founded in 2014, Huk is headquartered in Charleston, South Carolina.

“We’re beyond excited to partner with Huk—a brand that’s redefined what it means to live the fishing lifestyle. Their ability to blend performance, style, and passion into their apparel is truly inspiring. We’ve always admired the incredible community they’ve built and the authenticity they bring to everything they do,” said Lee Deas, CEO and founder of Obviouslee. “We’re thrilled to bring our creative energy to this partnership and help tell the next chapter of Huk’s story.”

Founded in 2005, Obviouslee offers full-service marketing including marketing strategy, brand development, event marketing, media relations, digital marketing, social media management, graphic design, media buying, content marketing, and photography/video production. With clients such as Toadfish, Bajio Sunglasses, and Jones Snowboards, Obviouslee has made a name for itself with branding and marketing for products, events, and experiences.

To stay updated on the latest Obviouslee news, visit obviouslee.com, connect on LinkedIn, or follow @obviouslee on Instagram.

About Obviouslee

Obviouslee incubates ideas, builds relationships, and delivers real results for causes, brands, and partners we believe in. As a certified B Corporation, we use business as a force for good and, as a female-founded and led marketing agency, we are a proud member of WBENC. Established in 2005 and headquartered in Charleston, SC, our team spans the nation, collaborating on marketing and creative campaigns with clients ranging from emerging entrepreneurs to iconic brands. We are honored to partner with organizations making a difference in the impact, sports and events, and outdoor industries. To learn more, visit obviouslee.com.

About Huk: Marolina Outdoor Inc. was founded to bring deep-seated product expertise across all outdoor categories. Our innovative designs and technologically focused products create the foundation of our authentic outdoor apparel. Huk clothing represents a fresh take and a unique understanding of angling needs, offering functional styles that appeal to anglers of all ages. Huk is motivated to provide quality apparel so anglers can maximize their fishing adventures and provide quality comfort and style regardless of the size of the fish or where their pursuit leads them. For more information, please visit huk.com.