Mossy Oak, a leader in camouflage and outdoor lifestyle products, is proud to announce a strategic partnership with Rogers Sporting Goods. As the Official Pattern and Camouflage Partner, Mossy Oak will work closely with Rogers Sporting Goods and its strong network of waterfowl dealers to elevate its presence in the waterfowl community.

This partnership highlights the next step in supporting the waterfowl community, a cornerstone of Mossy Oak’s ongoing commitment to waterfowl hunters and enthusiasts. Through this collaboration, both Mossy Oak and Rogers Sporting Goods will provide superior camouflage solutions to waterfowl hunters, taking their waterfowl initiatives to the next level.

Chris Paradise, Sr. Vice President at Mossy Oak, shared the excitement behind the partnership:

“At Mossy Oak there is a deep, authentic passion for waterfowl, waterfowl hunting and conservation with our exclusive partnership with Ducks Unlimited. Over many years we have had the great honor to work with some of the best brands in the category and premier dealers focused on providing the waterfowl consumer the “go to” needs of hunters no matter where you live. Mossy Oak is thankful for the many retail partners that support us making us the premier camo offering in waterfowl products today. From apparel, waders, blinds, accessories, dog products, ammunition and firearms………you can be sure to find your favorite Mossy Oak pattern with the best in class brands and retailers. When it comes to waterfowl, there are some iconic retailers that have stepped up and supported Mossy Oak even further and identify us as their Official Pattern and Camouflage Partner. We acknowledge these great partners and people as they have showcased the Mossy Oak brand on their store fronts, catalogs, online sales and collaboration of countless products with premier manufacturers across the nation. We are honored to highlight Rogers Sporting Goods , Final Flight Outfitters and Mack’s Prairie Wings as three of the “best in Class” partners and friends of Mossy Oak. We are more than humbled and honored to continue to work with these great retailers and people further growing our leading connection with duck and goose hunters everywhere!”

Rogers Sporting Goods, known for its premier offerings in waterfowl products, will carry a range of Mossy Oak patterns, designed to give hunters a cutting-edge advantage in the field. Mossy Oak’s patterns, such as the iconic Original Bottomland, Bottomland, and Shadow Grass Habitat, will be featured prominently in Rogers Sporting Goods’ lineup, offering waterfowlers unmatched concealment in their natural environments.

Stevie Rogers, Head Buyer and Owner of Rogers Sporting Goods, says, "We're excited to partner with Mossy Oak as our official camouflage, a brand that stands for the same family values and heritage we've built our business on. Together, we bring a trusted tradition of quality to the next generation of outdoor enthusiasts."

This partnership reinforces the shared commitment of Mossy Oak and Rogers Sporting Goods to providing top-tier products and supporting the waterfowl community at every level. With Mossy Oak’s industry-leading camo and Rogers Sporting Goods’ dedication to high-quality waterfowl gear, hunters will experience an unmatched combination of function and form in the field.

About Rogers Sporting Goods

Rogers Sporting Goods has deep roots in the outdoor industry, tracing its heritage back to 1959 when Jim Rogers first began crafting and selling his iconic fishing lures. Jim was a pioneer, not just in lure design, but as one of the original members to compete in the first All American Bass Tournament, laying the foundation for a legacy that his son, Steve Rogers, would carry forward. In 1980, Steve opened the first Rogers Sporting Goods store, rooted in the same values of hard work, family, and a passion for the outdoors. Over the years, what started as a small fishing store in Branson has evolved into a destination for outdoor enthusiasts, now located in Liberty, Missouri. While the store has expanded from fishing gear to a wide range of hunting and outdoor products, one thing has remained constant: a dedication to quality and heritage. This commitment makes our partnership with Mossy Oak a natural fit, as both companies share a long-standing tradition of family values, respect for wildlife and conservation, and a passion for preserving the outdoor experience for future generations. Together, we’re continuing a trusted legacy built on the traditions that matter most.

Rogers Sporting Goods is an officially licensed partner of Haas Outdoors Inc. Established in 1986, Haas Outdoors Inc. is headquartered in West Point, Miss., and is home to Mossy Oak. For more than 35 years, Mossy Oak has been a leading outdoor lifestyle brand specializing in developing and marketing modern camouflage designs for hunters and outdoors enthusiasts and helping people get closer to nature. The Mossy Oak Brand and patterns can be found on a multitude of products worldwide. Haas Outdoors Inc. is the parent company of Mossy Oak, BioLogic, Capture Productions, MOOSE Media, Nativ Nurseries, Nativ Living, Gamekeepers, Gamekeepers Kennels, Mossy Oak Properties, and Mossy Oak GO. Mossy Oak is the official camouflage of the National Wild Turkey Federation, Ducks Unlimited, Mack's Prairie Wings, and Bonefish and Tarpon Trust.

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