HOIST®, the beverage industry leader known for its IV-level hydration, is proud to announce its upcoming retail expansion into American supermarket chain, Harris Teeter. This strategic partnership marks a significant milestone for HOIST as it continues to grow its availability in the Southeast and Mid-Atlantic regions of the U.S.

Consumers can expect to find popular HOIST flavors on Harris Teeter shelves beginning in February 2025, all of which contain HOIST’s unique isotonic formula that is clinically proven to hydrate faster and longer than water. This expansion will amplify HOIST’s presence in Delaware, Georgia, Maryland, North Carolina, South Carolina, Virginia and Washington, D.C.

“We’re incredibly excited to be gaining this partnership with Harris Teeter, and this is just the beginning,” said HOIST Co-founder and VP of Sales Ben Schmidt. “This marks an exciting step forward in our long-term vision for the brand. We look forward to bringing HOIST to new shelves and consumers.”

The initial wave of HOIST products will be available in select Harris Teeter locations starting in February 2025, with full store resets expected to be completed by June 2025. All of HOIST's products provide three times the electrolytes and half the sugar of traditional sports drinks, without adding artificial sweeteners or dyes. HOIST offers this IV-level hydration across its product line of bottled beverages, powder sticks and liquid pouches.

In addition to the expansion into Harris Teeter stores, HOIST continues to grow its retail presence within QuikTrip (QT) stores. HOIST can be found QT stores in North Carolina, South Carolina and Colorado and will soon be available throughout QT stores in Georgia. This continued growth is supported by the onboarding of 40+ Anheuser-Busch distributor partners, who will help service these new accounts and ensure that HOIST is readily available to the increased consumer base.

The HOIST hydration formula is isotonic and made to absorb instantly, resulting in a beverage that fights dehydration fast. This is why HOIST is one of three electrolyte sources approved for use by the U.S. Department of Defense. The HOIST lineup is additionally offered at 90% of U.S. Army bases globally.

For more information about HOIST or to see the entire HOIST lineup visit www.drinkhoist.com. Keep up with the latest HOIST news on Instagram @drinkhoist