Outdoor America announces a new partnership with The Fishing Wire and Fishing Tackle Retailer, subsidiaries of Fishinchik Creative, LLC. This collaboration will bring sought after fishing industry content to Outdoor America’s broad audience through the Outdoor America App, FAST Channels, and on The Fishing Tackle Retailer and The Fishing Wire websites. The partnership is committed to providing live coverage on key releases and news as ICAST, available on Outdoor Americas broadcast and FAST channel networks.

The Fishing Wire, a top news aggregator for the fishing industry, reaches thousands of inboxes each morning, keeping retailers, distributors, and consumers updated on the latest in the sportfishing and marine world. By curating essential news, product launches, industry trends, and important announcements, The Fishing Wire has become the go-to resource for staying informed on the pulse of the industry.

As a cornerstone in the fishing and marine industries for 45 years, Fishing Tackle Retailer is the leading B2B platform for manufacturers and retailers. Through its highly regarded magazine and digital content, Fishing Tackle Retailer provides brands with maximum visibility and helps retailers make product decisions. Leveraging a multi-channel approach that spans print, digital, social media, newsletters, and targeted emails, Fishing Tackle Retailer delivers deep insights and expert analysis.

This partnership includes the video series News Break from The Fishing Wire, a fast-paced and visually engaging program that covers the latest industry news, trends, and product launches. Designed to be a go-to source for anglers, retailers, and industry insiders, News Break transforms traditional newswire updates into an engaging, accessible TV show, making it easier than ever for viewers to stay inspired and in-the-know.

“Partnering with Outdoor America to bring News Break from The Fishing Wire and live ICAST coverage from Fishing Tackle Retailer to a broader audience is truly exciting for us,” said Angie Thompson, Publisher and CEO of Fishinchik Creative LLC. “And getting to work with Jamie Wilkinson again? That’s the cherry on top. Jamie and I spent a decade together at ESPN Outdoors when it was the leader in outdoor programming, and I feel like we really cut our chops there during that time. I’m thrilled to team up with him again to deliver the latest news from the sportfishing and marine industries to Outdoor America’s viewers.”

Jamie Wilkinson, Executive Vice President of Programming and Production for Outdoor America, added, “Reconnecting with Angie Thompson is a fantastic opportunity for both of us. Our time together at ESPN shaped our careers and built our shared dedication to top-quality outdoor programming. With News Break and Fishing Tackle Retailer’s insights on Outdoor America, we’re elevating the way industry news reaches our audience, making fishing content more accessible and impactful than ever.”

About Fishing Tackle Retailer
Celebrating over 45 years, Fishing Tackle Retailer is the premier B2B resource for the sportfishing and marine industries, reaching retailers with authoritative articles, product insights, and industry developments through its magazine, website, and targeted digital platforms.

About The Fishing Wire
As the leading daily news aggregator in the fishing and marine industry, The Fishing Wire provides the latest news, trends, and product announcements, ensuring retailers, distributors, and consumers are always informed on the pulse of the industry.

About Outdoor America

Outdoor America is committed to inspiring Americans to spend more time in our nation’s great outdoors. Outdoor America is designed as the authority for people passionate about outdoor sports and recreation. Delivering compelling content across all connected devices, Outdoor America will engage its audience with relevant and local information, motivating them to embrace their love of the outdoors by recreating our country’s many public lands and waterways. Outdoor America is available to user through four key environments, including Broadcast TV, Digital Distribution through FAST TV and Streaming, an easy to use Outdoor America App, and an Online Marketplace with over 800 brands and 50,000 products for outdoor enthusiasts.