SPARTA, IL – March 26th, 2025 – Zanders, a premier national distributor based in Sparta, Illinois, proudly announces the expansion of its product lines with the addition of four renowned vendors: Thompson Center, Winchester Optics, Armasight Thermal, and Rix Thermal. This expansion continues to solidify Zanders’ commitment to providing dealers with the most comprehensive selection of high-quality firearms, optics, and thermal imaging technology.

“We are pleased to bring these exceptional brands into our product lineup,” said Danny Siegler, President and COO at Zanders Sporting Goods. “Our goal is to continuously expand our offerings to meet the ever-growing needs of our dealers, and these brands align perfectly with our mission of delivering top-tier products along with our unmatched customer service.”

Zanders’ new additional to the lineup include:

• Thompson/Center ARMS – has been a cornerstone of the firearms industry since 1967. With a diverse range of products catering to hunters, shooters, and outdoor enthusiasts, Thompson/Center has earned a reputation for excellence.

• Winchester Optics – A trusted brand in the shooting sports industry, Winchester Optics delivers premium rifle scopes and binoculars, engineered for durability and precision in the field.

• Armasight Thermal – A leader in thermal imaging technology, Armasight Thermal provides cutting-edge solutions for hunters, tactical professionals, and outdoor enthusiasts seeking superior visibility in low-light conditions.

• Rix Thermal – Known for its advanced innovative thermal optics, Rix Thermal offers state-of-the-art thermal scopes and imaging systems that deliver accuracy and performance in the field at an affordable price.

With these new product offerings, Zanders continues to uphold its reputation as the go-to distributor for firearms, accessories, and optics. Dealers can expect seamless access to these new product lines through Zanders’ user-friendly website with convenient “Buy Now” button and streamlined interface.

For more information about Zanders Sporting Goods and its product line expansion, please visit gzanders.com

About Zanders
Zanders Sporting Goods is a proudly all-women-owned company based in Sparta, IL, with over 50 years of experience supporting U.S. firearms dealers. Our extensive inventory of more than 40,000 products, housed in our state-of-the-art warehouse facility, includes firearms, archery equipment, accessories, and camping gear. At Zanders, we are committed to serving our dealers, whether you operate a retail storefront, a home-based business, or an e-commerce platform. Supporting our dealers’ growth and success remains our top priority.

"At Zanders, our customers have always been our top priority, and we are dedicated to exceeding their expectations every day," says CEO Stefanie Zanders. "Whether they’re long-time partners or new to our family, customers can count on our expanding inventory of outdoor products and accessories, along with our unwavering commitment to their satisfaction."

Dealers interested in setting up a new account with Zanders please visit:Zanders new dealer signup

For more information about Zanders and their many dealer programs, call (800) 851-4373 or visit www.gzanders.com

MEDIA CONTACTS:

John Kohl, Affilium Marketing, 262-696-4566 john@affilium.com