Winchester Ammunition and White Flyer Targets return to the SHOT Show in 2025 with an exciting lineup of new and featured products including long awaited premium offerings, expanded calibers in popular product lines, as well as anniversary edition ammunition.

Featured products from Winchester Ammunition include:

• Long Beard TSS Turkey Ammunition
• AA 60th Anniversary Edition Target Shotshells
• Last Call TSS Waterfowl Ammunition
• 21 Sharp Rimfire Ammunition for Hunting and Range
• Deer Season XP Deer Hunting Ammunition, 10-Year Anniversary

White Flyer Targets will again showcase its full lineup of shooting sports products.

The Winchester Ammunition and White Flyer booth will be filled with activities throughout the show including:

• Product videos with key Team Winchester and White Flyer members
• Interviews with product managers highlighting key new products
• Featured guests on The Winchester Life Podcast, new for 2025

Among the top 25 trade shows in the United States, the SHOT Show is hosted by the National Shooting Sports Foundation (NSSF) and serves as an important opportunity for brands to showcase new, innovative products that encourage participation in the shooting sports, hunting, and outdoor activities.

To learn more about Winchester Ammunition products, visit Winchester.com. To learn more about the White Flyer Targets, visit whiteflyer.com.

Winchester 2025 Brand Video

Winchester 2025 Catalog