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Fort Worth, TX – Winchester Safes is excited to announce a star-studded lineup of Brand Ambassador appearances at Booth #12028 during the 2025 NSSF SHOT Show in Las Vegas, January 21-24. Attendees will have the opportunity to meet some of the most recognized names in hunting, adventure, and shooting sports, with 2025 SHOT Show Limited-Edition Winchester Safes hats available.
These Ambassadors serve as thought leaders, mentors, and content creators, inspiring the next generation of enthusiasts while championing the growth of the shooting sports and hunting communities. Their passion aligns with Winchester Safes’ commitment to safeguarding these traditions, and ensuring their legacy endures for generations to come.
The Ambassadors will be available for photos, autographs, and to talk shop about hunting, firearms, and Winchester Safes. The appearance schedule includes:
Melissa Bachman – Host of Winchester Deadly Passion
& Guest Host on Winchester Life
Tuesday, Jan. 21, 3–4 PM PST
Follow Melissa on Instagram and Youtube
The Keefer Brothers – Hosts of Dropped & The Season
Tuesday, Jan. 21, 3:30–4:30 PM PST
Follow the Keefer Brothers on Instagram and Youtube
The Collector – Firearm Aficionado and Youtube Sensation
Tuesday, Jan. 21 – Thursday, Jan. 23, 2–3 PM PST daily
Follow The Collector on Instagram and Youtube
Donald "Cowboy" Cerrone – UFC Legend & Outdoorsman
Wednesday, Jan. 22, 3–4 PM PST
Follow Cowboy on Instagram and Youtube
As part of the excitement, Winchester Safes will offer limited-edition hats exclusively at the booth. These collectible hats will only be available during the Ambassador appearance times, making them a must-have keepsake for attendees.
“This year, we’re taking our SHOT Show presence to the next level,” said Greg Walters, VP Sales & Marketing at Winchester Safes. “Bringing together this incredible group of industry leaders and content creators enhances the experience but also underscores the value of collaboration in driving our brand’s growth. We deeply appreciate these partnerships and the role they play in connecting with our audience and expanding Winchester Safes’ reach within the outdoor and shooting sports communities.”
Visit booth #12028 to be part of the Winchester Safes SHOT Show experience.
For additional information about Winchester Safes visit www.winchestersafes.com
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Media Contact
Stevie Barefield | Director of Marketing
stevie.barefield@winchestersafes.com
About Granite Security Products/Winchester Safes
Granite Security Products/Winchester Safes has been a prominent figure in the U.S. gun safe industry for 34 years. Founded in January 1990 by Vietnam veteran Kyle Walters, who serves as the President and Owner, the company boasts a rich history steeped in expertise and dedication. Before establishing Granite, Walters held the esteemed position of President at American Security Products in California for a decade, accumulating invaluable experience within the safe industry. In December 1991, Granite achieved a significant milestone by securing the first prestigious UL Listing of RSC (Residential Security Container) for a gun safe. In 1999, Walters acquired the gun safe product line and Winchester License from Meilink Safe Company in New Albany, IN. By integrating the iconic Winchester brand with our extensive gun safe line, Winchester Safes experienced exponential growth, firmly establishing itself as a leader in the industry. Today, Winchester Safes operates with a remarkable unit capacity of over 600,000 safes per year, demonstrating its dedication to meeting the evolving needs of customers nationwide. Strategically located in Texas, our centralized position offers customers a significant freight cost advantage to any shipping point across the United States.