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The High Road with Keith Warren is known historically for helping create consumer demand for products across various platforms. Whether it’s linear or non-linear exposure, this aggressive grassroots strategy works repeatedly. Pyramyd Air is a prime example of a company that has experienced an increase in brand awareness as well as sales because of the exposure provided by The High Road Group.

This week, a new episode of The High Road with Keith Warren titled “Earn a Buck Challenge” debuts, showing consumers exactly how effective air guns are for hunting big game. This program also informs viewers why challenging themselves with these modern-day air rifles brings more joy to the hunting experience. Host Keith Warren and co-host Johnny Piazza take Seneca .50 caliber Dragon Claw rifles to the field, taking multiple deer and wild boars while using these incredibly reliable and accurate Dragon Claw rifles. These videos will be seen across various platforms, including television, Facebook, YouTube, and more.

Of course, the accuracy of these rifles is taken to the next level thanks to the choice of Vortex Optics used. “These guns are so incredibly accurate and lethal the way we have them rigged out, and it’s obvious viewers will see their effectiveness on this hunt,” says co-host Johnny Piazza. Keith started using these air rifles years ago and made history by being the first hunter to ever take a Cape Buffalo using an air rifle. Keith Warren said, “Let’s face it. We all hunt because hunting is fun. And when you start using these kinds of air rifles, hunting gets a lot more fun, and it’s extremely effective”.

The successful partnership between The High Road with Keith Warren, Pyramyd Air, and Vortex Optics is a testament to the importance of exposing consumers to innovative, high-performance hunting equipment in a manner that helps motivate them to purchase. Through coordinated video projects like the Earn a Buck Challenge, Keith and Johnny demonstrate how these cutting-edge products help hunters effectively manage wildlife through hunting and drive sales in a positive direction.

About The High Road Group:

The High Road Group is a fully integrated, one-stop-shop media production company specializing in outdoor industry content creation. From short-form digital media assets to full-length television programs and documentaries, we create and distribute content across various platforms for more than two dozen outdoor industry brands.

Visit www.highroadhunting.com for more information on opportunities with The High Road Group. Email johnny@highroadhunting.com