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HOUSTON, TEXAS — Primary Arms Optics is proud to announce the transfer of Alex Steier to the role of Senior Manager of International Sales. A seasoned professional with a proven track record in product marketing, Alex’s experience, dedication, and expertise have already made him an essential asset to the success of Primary Arms Optics.
During his time with the Primary Arms Optics Marketing team, Alex has played an essential role in spearheading major optic releases, contributing to the brand’s merchandising, branding, and dealer resources. Working alongside the sales team and product engineers, Alex has continually demonstrated a commitment to his partners and customers, along with key problem-solving skills and field leadership.
In his new role, Alex will leverage this expertise to support Primary Arms’ growing network of international distributors and customers. This position allows him to expand his impact, working closely with partners overseas to ensure their needs are met with the highest level of service and precision.
“Alex’s ability to understand and address the unique needs of our international customers will be invaluable,” said Scott Tirman, Vice President of Sales at Primary Arms Optics. “His capability and passion for excellence align perfectly with our mission to deliver innovative, high-quality optics worldwide. We are excited to see the growth and success that Alex will bring to our international sales team.”
Please join us in congratulating Alex Steier on this well-deserved promotion. We look forward to his continued contributions in advancing Primary Arms Optics’ global reach and reputation.
For more information on Primary Arms Optics, follow Primary Arms on social media channels, including Facebook, Instagram, X, and YouTube.
About Primary Arms Optics
Founded in 2008, Primary Arms® Optics is a leading innovator in tactical optics, offering a comprehensive selection of rifle scopes, prism scopes, red dot sights, binoculars, optic mounts, and accessories. Every Primary Arms Optics product is hand-inspected at their Houston-based headquarters, and all their products come with a Primary Arms lifetime warranty.
For more information on Primary Arms Optics, visit www.primaryarmsoptics.com or contact:
Andy Chen
Brand Marketing Manager