Wednesday, April 16, 2025

Immortology Outdoors to Storm the NRA Annual Meetings in Atlanta

Buckle up, outdoor industry—Immortology Outdoors is rolling into the NRA Annual Meetings & Exhibits, April 24-27, at the Georgia World Congress Center in Atlanta, and we’re here to shake things up. If you’re an exhibitor fed up with the same old marketing drivel that blends into the background faster than a deer in a thicket, we’ve got news for you: your brand deserves better. And we’re bringing it.

Immortology Outdoors, the advertising agency that’s been making waves in the hunting, shooting, and boating world, specializes in crafting integrated campaigns that are impossible to ignore and hard to forget. We’re not here for the cookie-cutter, snooze-fest ads that have been dragging your brand down. We’re talking about Long Ideas—big, bold, enduring concepts that generate an unfair share of attention and revenue, outsmarting your rivals without outspending them. With over 300 seasoned marketing pros in our network, we’ve got the firepower to make your brand the talk of the range, the woods, and beyond.

“We’re tired of seeing outdoor brands settle for marketing that’s as exciting as a busted scope,” says David Smith, Immortology’s founder and a veteran ad man with over 30 years of experience, including campaigns for giants like Smirnoff Ice, Triumph Boats and Lipton. “The NRA Annual Meetings are the perfect place to connect with exhibitors who are ready to ditch the generic crap and build campaigns that actually move the needle.”

In Atlanta will be Chip Hunnicutt, Immortology Outdoors’ resident expert with 20 years in the outdoor industry, from developing an iOS app for scoring game animals to marketing for top-tier brands. “I’ve seen too many companies waste their shot on forgettable ads,” Chip says. “We’re here to meet with clients and exhibitors who want to dominate their market with creative that’s as rugged and real as they are.”

The NRA Annual Meetings will feature over 800 exhibitors and attract upwards of 80,000 Second Amendment supporters, making it the premier event for the firearms and outdoor industry. With 14 acres of the latest guns and gear on display, it’s the ideal setting for brands to stand out—but only if your marketing can cut through the noise. That’s where we come in.

We’ll be meeting with current clients and are scheduling one-on-one sessions with exhibitors who are ready to stop playing small. Want a campaign that turns heads, sparks conversations, and drives sales long after the show ends? Let’s talk. We’ll show you how to create strategic brand platforms that differentiate you from the pack, rally your team, and deliver exponential growth—without wasting your budget on forgettable digital fluff.

Schedule a Meeting with Immortology Outdoors

Don’t let your brand get lost in the crowd at the NRA Annual Meetings. Email us at chip@immortologyusa.com or call 866-343-1805 to book a meeting with David, Chip, and the Immortology Outdoors team. Let’s build a campaign that’s as legendary as the outdoors itself.

About Immortology Outdoors

Immortology Outdoors, a division of Immortology, is a full-service ad agency dedicated to the hunting, shooting, and fishing industries. We create Long Ideas—integrated campaigns designed to last—that deliver higher returns across traditional and digital media while building brands that endure. Learn more at www.immortologyusa.com/outdoors.

About Immortology

Immortology is a full-service agency specializing in creating legendary creative and strategic solutions crafted to integrate across traditional and new media. Everything we do is written and designed to help our clients outsmart, outdo and outlast – not outspend – their competitors. Our approach is evidence-based to maximize effectiveness in both the long and the short-term. Immortology’s secret? We help companies find and articulate their higher business purpose. We then activate it through unforgettable experiences and communications that satisfy their customers’ real wants and needs in impossible to ignore and hard to forget ways their rivals can’t or won’t.