Winchester 21 Sharp Receives 2025 Golden Bullseye Award

Wednesday, January 22, 2025

Winchester 21 Sharp Receives 2025 Golden Bullseye Award

EAST ALTON, IL — NRA American Rifleman has awarded Winchester 21 Sharp with the prestigious Golden Bullseye Award for 2025 Ammunition Product of the Year. Winchester will be recognized and receive the award during a special breakfast at the 2025 NRA Annual Meetings & Exhibits in Atlanta, Georgia.

“Winning the NRA American Rifleman Golden Bullseye is a proud moment for our team,” said Kyle Massanelli, Senior Director of Product Innovation and Strategy for Winchester Ammunition. “This achievement is a direct result of our relentless dedication to pushing the boundaries of ammunition technology. Through intense research and development from our highly skilled engineers, we continue to innovate and refine our products to deliver unmatched performance and reliability to hunters and shooting sports participants.”

Selected by a team of NRA staff with more than a century of collective experience in the shooting and hunting industry, the Golden Bullseye Award recognizes the most innovative and reliable products available for hunting and the shooting sports.

21 Sharp is an evolution in rimfire technology and performance. Built from the ground up for enhanced accuracy and on-target performance with both lead and lead-free projectiles. Ammo manufacturers have tried with little success to incorporate lead-free projectiles into use in the venerable 22 Long Rifle (LR) cartridge. While those products are available, none have ever met the accuracy and performance that a lead projectile can provide due to the original 22 LR design. The 21 Sharp rimfire cartridge from Winchester was purposefully designed to provide top tier performance with lead-free projectiles rather than accommodating them later.

To learn more about 21 Sharp and other Winchester Ammunition products, visit Winchester.com.

About Winchester Ammunition

Winchester is the leading small caliber ammunition brand for hunting, recreational shooting, and law enforcement, and the largest supplier to the U.S. military. The legendary Winchester® brand, with its 159-year history, is founded on principles of integrity, hard work, and a strong commitment to its loyal customers. As a division of Olin Corporation, Winchester shares Olin’s purpose to deliver materials and solutions that enhance and protect lives. Learn more about Winchester and the responsible use of its products by visiting Winchester.com or connecting with us on Facebook at Facebook.com/WinchesterOfficial.

Winchester: Committed to Safe, Legal and Responsible Firearm Use

As a global leader in the shooting sports and hunting industry, and a brand of 159 years, Winchester is committed to safe, legal and responsible firearm use. Winchester works with key groups like the National Shooting Sports Foundation on a variety of topics important to our industry, including training and education, and on specific programs such as Gun Owners Care® and Project ChildSafe®. Winchester will continue to support programs, organizations and individuals who promote hunting and shooting sports activities in a positive and responsible environment. Any use of firearms by youth participants should be done under the direct supervision of a parent, guardian or other responsible adult.

About Gun Owners Care®

Gun owners care. You care about safety. You care about preventing unauthorized access to firearms. You care about bettering your community, helping those in need, and conserving wildlife and wild places for generations to come. It’s time for gun owners to tell their stories and to show how they're making a difference. NSSF®, the trade association for the firearms industry, has established the Gun Owners Care® campaign to unite gun owners and the firearms industry in this common cause. Visit gunownerscare.org for more information.