Sierra Bullets and Barnes Bullets are pleased to announce its attendance at the 2025 Great American Outdoor Show. Taking place February 1-9, 2025 in Harrisburg, Pa., this nine-day event recognizing hunting, fishing and outdoor traditions will feature over 1,000 exhibitors across the industry. Both brands will showcase product lineups in booth #282.

Together, Sierra Bullets and Barnes Bullets have set the standard for quality and performance within the ammunition industry, consistently meeting the demands of consumers worldwide. Sierra Bullets and Barnes Bullets are thrilled by the opportunity to connect with consumers at GAOS, providing them the chance to explore and learn more about both brands’ premium products. Both companies are eager to share its craftsmanship and expertise, while offering show specials to attendees.

“We are excited to attend the Great American Outdoor Show in Harrisburg this year. It’s another great opportunity to meet and talk with all our East Coast consumers and hear about what products they get excited about and what they like to use, as well as what they’re missing and what they think we can do better,” said Sierra Bullets’ and Barnes Bullets’ VP of Marketing and Business Development Andrew Sparks. “Consumer shows are essential for gaining insights into how our brands can evolve to better meet users’ needs.”

Sierra Bullets will be selling a wide variety of its component bullets. Barnes Bullets will offer an assortment of ammunition, ranging from specialized products to its most popular calibers. Additionally, the brands will be selling products at a discount and will offer various show specials. With both brands offering a wide selection to meet the needs of every consumer, attendees are encouraged to stop by Sierra Bullets’ and Barnes Bullets’ booth and take advantage of the show specials.

More information on the latest new products and offerings from Sierra and Barnes is available at www.sierrabullets.com and www.barnesbullets.com.

About Sierra Bullets

Founded in 1947 and headquartered in Sedalia, Missouri, Sierra Bullets has been dedicated to manufacturing one of the highest-quality, most accurate bullets in the world. From local and international shooting competitions to sport and hunting, Sierra offers best-in-class accuracy and precision that hunting and sport shooting enthusiasts have come to depend on. This performance is born from a proprietary manufacturing process that enables the achievement of the tightest tolerances in the industry. Sierra’s bullets are used for precision target shooting, hunting and defense purposes. In addition to a wide base of retailers, Sierra's customers include distributors, law enforcement and industry OEMs. Sierra's products have cultivated a significant consumer following recognized by its iconic "green box" packaging and include globally recognized brands such as Sierra® MatchKing®, Sierra® GameKing®, and Sierra® BlitzKing®. For more information, visit www.sierrabullets.com.

About Barnes Bullets

Headquartered in Mona, Utah, Barnes Bullets has been an industry leader in bullet technology and innovation since 1932. The company manufactures some of the world’s most technologically advanced lead-free bullets and premium hunting, self-defense and tactical ammunition. Barnes has earned its strong reputation through unrivaled performance and results. This reputation is defined by innovative design, advanced manufacturing techniques and a core focus on the end-user. As a result, Barnes has generated a strong consumer following supported by its globally recognized brands Barnes® TSX®, X Bullet®, Varmint Grenade®, Expander®. With its products being sold through its online store, a variety of retailers and international distributors, Barnes’s customers include hunters, range shooters, military and law enforcement professionals around the world. For additional information, visit www.barnesbullets.com.