WEST POINT, MS - DSG Outerwear, a leading name in women’s outdoor apparel, proudly announces the launch of its latest women’s hunting clothing collection in select Rural King stores and online. Designed specifically to meet the needs of female hunters, this new line combines style, functionality, and durability in sizes ranging from XXS to 5XL. Featuring Mossy Oak® camo patterns, DSG Outerwear aims to provide women with the ultimate hunting experience—ensuring comfort, fit, and concealment while embracing the great outdoors.
The collection features a range of premium garments, including foraging leggings, ultra-lightweight shirts, bamboo hooded shirts, Bexley 3.0 pullovers and pants, mesh facemasks, camo trucker caps, and D-Tech 3.0 liner gloves. With prices ranging from $19.99 to $249.99, this line provides both quality and affordability. Available in popular Mossy Oak® patterns like Obsession®, Bottomland®, and Bottomland Original®, these garments are as effective in the field as they are stylish.
DSG Outerwear’s journey began by creating snowmobiling gear for women who needed functional clothing that fit properly. After gaining traction in the outdoor sports market, DSG expanded into hunting apparel to address the significant gap in quality women's hunting gear. With a focus on delivering superior fit, DSG Outerwear emphasizes functional designs—such as the adjustable inseams and functional drop seat—ensuring comfort and ease of use, even in rugged conditions.
“At DSG Outerwear, we strive to make an impact on all women in the outdoors. We understand how important it is to have effective and comfortable gear in the field,” said Wendy Gavinski, Founder and CEO of DSG Outerwear. “We take pride in providing premium apparel for all sizes and body types, ensuring that every woman can enjoy the outdoors in comfort and style.”
Available now at Rural King, both in-store and online, DSG Outerwear’s collection is tailored to meet the needs of women in the field, combining expert craftsmanship with a modern and feminine touch. To shop the collection, visit (https://www.ruralking.com/).
Featured Products Include:
- Foraging Leggings (https://www.ruralking.com/dsg-womens-foraging-leggings-stone-515387-840342515387)
- Ultra Lightweight Shirt (https://www.ruralking.com/dsg-outerwear-womens-ultra-lightweight-hunting-shirt-stone-516513-840342516513)
- Bamboo Hooded Shirt (https://www.ruralking.com/dsg-womens-long-sleeve-hooded-shirt-sedona-517244-840342517244)
- Bexley 3.0 Pullover (https://www.ruralking.com/dsg-womens-bexley-30-ripstop-tech-shirt-realtree-apx-53782-840342537822)
- Bexley 3.0 Pant (https://www.ruralking.com/dsg-womens-bexley-30-ripstop-tech-pant-realtree-apx-53793-840342537938)
- Mesh Facemask (https://www.ruralking.com/dsg-womens-mesh-facemask-mo-obsession-519514-840342519514)
- Camo Trucker Cap (https://www.ruralking.com/dsg-outerwear-womens-camo-trucker-cap-realtree-edge-519682-840342519682)
- D-Tech 3.0 Liner Glove (https://www.ruralking.com/dsg-womens-d-tech-30-liner-glove-realtree-apx-53753-840342537532)
About DSG Outerwear
Founded by Wendy Gavinski, DSG Outerwear is a brand that specializes in high-performing outdoor apparel created for women, by women. With a focus on fit, function, and fashion, DSG has been outfitting women in the outdoors for over 14 years. Whether for hunting, snowmobiling, or any outdoor adventure, DSG Outerwear provides quality gear designed to perform in any condition. From XXS to 5XL, DSG believes in empowering every woman to "Do Something Great."
For more information, visit (https://www.dsgouterwear.com/) or contact customer service at sales@dsgouterwear.com or (608)665-0303.
DSG Outerwear is an officially licensed partner of Haas Outdoors Inc. Established in 1986, Haas Outdoors Inc. is headquartered in West Point, Miss., and is home to Mossy Oak. For more than 35 years, Mossy Oak has been a leading outdoor lifestyle brand specializing in developing and marketing modern camouflage designs for hunters and outdoors enthusiasts and helping people get closer to nature. The Mossy Oak Brand and patterns can be found on a multitude of products worldwide. Haas Outdoors Inc. is the parent company of Mossy Oak, BioLogic, Capture Productions, MOOSE Media, Nativ Nurseries, Nativ Living, Gamekeepers, Gamekeepers Kennels, Mossy Oak Properties, and Mossy Oak GO. Mossy Oak is the official camouflage of the National Wild Turkey Federation, Ducks Unlimited, Mack's Prairie Wings, and Bonefish and Tarpon Trust.
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