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Alliance will promote Field & Stream 1871 Club membership and product offerings.
Southlake, TX (November 6, 2024) - Outdoor America and Field & Stream announced today a strategic alliance for the creation of “Field & Stream TV”, beginning with a curated block of prime time and weekly programming that will launch in January, 2025. This programming will be featured weekdays on prime time as “Field and Stream Fridays” on both Outdoor America’s FAST platforms and within the Outdoor America weekly syndicated programming, distributed to over 86 mm TVHHs.
The creation of Field & Stream TV with Outdoor America will provide a consistent platform to not only showcase best-in-class hunting and fishing content, but also to generate brand awareness, expand the 1871 Club membership community, and promote direct-to-consumer offerings across the Field & Stream suite of products.
Doug McNamee, President of Field & Stream, commented “The alliance with Outdoor America and the creation of Field & Stream TV allows us to bring our 150+ year history to life in a modern context and establishes our relevance in the outdoor space with new audiences. Outdoor content and storytelling have always been the foundation of the Field & Stream brand — it is the through-line that ties our ecosystem together.” McNamee continues, “The unification of our trademark for the first time in the brand’s history enables a unique branding opportunity to blend vintage with modern, and to create a recognizable, even nostalgic, anchor point for both existing and new consumers of Field & Stream. We are excited for the future with Outdoor America.”
Nick Rhodes, CEO of Outdoor America, remarked “Field and Stream is the original outdoor media story teller. It has a great history and is a revered and beloved brand. Outdoor America is excited to introduce Field & Stream to a new generation of outdoor enthusiasts and to be working with their exceptional branding team and resources to create consolidated new offerings for the category.”
The companies may also work together to create and curate fresh video content and package endemic sponsorships across their combined print, TV and digital platform audiences.
ABOUT FIELD & STREAM
Field & Stream is the world's leading outdoor lifestyle brand. With origins dating back to 1871, F&S has taught a nation to hunt and fish, to camp and explore, to survive and thrive in the outdoors—all while leading the charge to conserve and fight for wildlife and wild places. The secret to our longevity is simple: Hunters and anglers love a great story—and nobody tells one better than Field & Stream. In 2024, the legacy brand was unified under the same ownership for the first time in its history, including key investors and country music artists Eric Church and Morgan Wallen. Now embarking on a new chapter, the next generation of Field & Stream includes a return to print, a membership community, new collections of apparel, upholstered furniture and a variety of other products, a music festival, hunting and fishing Excursions, Powered by BirdDog, a lodge in Bozeman, MT opening this winter, and much more. For more information visit www.fieldandstream.com.
ABOUT OUTDOOR AMERICA
Outdoor America is committed to inspiring Americans to spend more time in our nation’s great outdoors. Outdoor America is designed as the authority for people passionate about outdoor sports and recreation. Delivering compelling content across all connected devices, Outdoor America will engage its audience with relevant and local information, motivating them to embrace their love of the outdoors by recreating our country’s many public lands and waterways.
MEDIA CONTACT (OA):
Jamie Wilkinson