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Winchester Safes is pleased to announce the addition of two new key members to its marketing team: Stevie Barefield as the new Director of Marketing and Ainsley Mitchell as the Digital Media Specialist. These strategic hires mark an exciting phase of growth and innovation for Winchester Safes, underscoring the company’s commitment to enhancing its brand presence, customer engagement, and industry leadership.
Stevie Barefield, who joins Winchester Safes with over 15 years of experience in marketing and communications within the outdoor industry, brings with her a wealth of knowledge in driving impactful brand campaigns and fostering collaborative partnerships. As Marketing Director, Stevie will oversee brand and media strategy, campaign development, and customer outreach initiatives. Her expertise will be instrumental in elevating the Winchester Safes brand as a trusted choice for security and peace of mind, helping lead the company into a new era of growth and brand visibility.
Ainsley Mitchell joins the team as a specialist with a focus on creating compelling content that connects with customers and builds brand loyalty. She will drive social media and email engagement, bolstering the brand’s reach and ensuring that Winchester Safes’ digital presence resonates with both new and loyal customers. Ainsley's expertise will strengthen the brand’s footprint and support its mission to make reliable, high-quality safes accessible to many.
"We are pleased to welcome Stevie and Ainsley to the Winchester Safes team," said Greg Walters, VP of Sales & Marketing for Winchester Safes. "Their combined expertise and fresh perspectives align perfectly with our growth goals, and their addition signals our continued commitment to providing our customers and partners with innovative solutions and unmatched value."
Winchester Safes has been a trusted name in security for generations, providing safes that deliver on quality, durability, and peace of mind. With these key hires, Winchester Safes is poised for a new chapter of growth and enhanced brand reach, further solidifying its reputation as an industry leader in secure storage solutions.
For additional information about Winchester Safes visit www.winchestersafes.com
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Media Contact
Stevie Barefield | Director of Marketing
stevie.barefield@winchestersafes.com
About Granite Security Products/Winchester Safes
Granite Security Products/Winchester Safes has been a prominent figure in the U.S. gun safe industry for 34 years. Founded in January 1990 by Vietnam veteran Kyle Walters, who serves as the President and Owner, the company boasts a rich history steeped in expertise and dedication. Before establishing Granite, Walters held the esteemed position of President at American Security Products in California for a decade, accumulating invaluable experience within the safe industry. In December 1990, Granite achieved a significant milestone by securing the first prestigious UL Listing of RSC (Residential Security Container) for a gun safe. In 1999, Walters acquired the gun safe product line and Winchester License from Meilink Safe Company in New Albany, IN. By integrating the iconic Winchester brand with our extensive gun safe line, Winchester Safes experienced exponential growth, firmly establishing itself as a leader in the industry. Today, Winchester Safes operates with a remarkable unit capacity of over 600,000 safes per year, demonstrating its dedication to meeting the evolving needs of customers nationwide. Strategically located in Texas, our centralized position offers customers a significant freight cost advantage to any shipping point across the United States.