WATCH NOW: https://bit.ly/4gIUvky

The High Road with Keith Warren continues to demonstrate the effectiveness of a strategically planned media campaign that positively influences brand awareness and improves sales of sponsors’ products. In this week’s episode, “Part 2” of the two-part series titled “Earn A Buck Challenge” we take viewers to the Texas Gulf Coast prairie where the High Road Team is aggressively taking on a serious wildlife management program that requires extensive elimination of animals. Hosts Keith Warren and Johnny Piazza teamed up with Pyramyd Air to help drive sales of Big Bore air rifles and more.

The episode highlights Pyramyd Air’s high-performance .50 caliber Seneca Dragon Claw, which offers unparalleled precision and reliability at an affordable price. The demand for these air guns is growing at an impressive rate thanks to The High Road’s linear and non-linear distribution of video assets gathered during this hunt. “It isn’t rocket science how we drive sales for our sponsors. It’s just plain common sense and dedication to ensuring we portray these products in a manner that helps viewers engage and want to know more about them. We sit down with every client and discuss exactly what they want in the marketing plan and then we deliver,” says Keith Warren. Viewers will see a variety of hunts on this show that demonstrate the incredible effectiveness of air guns for Big Game Hunting.

Additionally, Vortex Optics supplied the optics for clear, multi-range accuracy. Co-host Johnny Piazza says, “These rifles are amazing. But when you equip them with this type of optics by Vortex, they perform better than anyone could imagine. It’s no wonder more hunters and shooters are wanting to jump into the air gun category”.

Through strategic partnerships like these with Pyramyd Air, Vortex Optics, and our other sponsors, we showcase products across traditional linear and non-linear platforms reaching a wide variety of viewers. These collaborations reflect a shared commitment to build business for our sponsors. We do so by knowing who the customer is AND reaching that customer on multiple platforms. Then we show the customer what they need to get more out of the hunting and shooting experience”, says Keith Warren.

About The High Road Group:

The High Road Group is a fully integrated, one-stop-shop media production company specializing in outdoor industry content creation. From short-form digital media assets to full-length television programs and documentaries, we create and distribute content across various platforms for more than two dozen outdoor industry brands.

Visit www.highroadhunting.com for more information on opportunities with The High Road Group. Email johnny@highroadhunting.com