Swanson Russell has promoted Will Folsom to the position of public relations counsel. In the new role, Folsom will lead PR strategy, content strategy and media relations for brands in the outdoor industry.

“Will has a deep understanding and passion for hunting and shooting, and he’s quickly become an invaluable part of our outdoor rec PR team,” said Patrick Finnegan, executive vice president/group account director at Swanson Russell. “We’re excited for him to make an even bigger impact for clients in this new role.”

Folsom has served on the public relations team at Swanson Russell since early 2021, and during his tenure has worked on brands including Nosler, onX Hunt, Bushnell, RCBS, Hoppe’s, Primos, Blackhawk, Badlands Gear, and Bullet Weights.

Swanson Russell is the nation’s leading advertising, branding and public relations agency for brands that work and play outdoors. Based in Lincoln and Omaha, Nebraska, the agency is on a mission to help brands Make Belief™. Their approach to uncovering a brand’s reality drives creative thinking and helps build trust with audiences everywhere. Visit swansonrussell.com for more information.