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Just as hunting tools and techniques continue to evolve, Buckmasters is introducing fresh ideas to meet the needs of its audience and media partners. In 2023, Buckmasters achieved a remarkable milestone by welcoming more than 240,000 new followers across its social media platforms, extending its digital reach to more than 94 million. This milestone underscores the company’s commitment to engaging and expanding its community.
Buckmasters currently boasts a thriving social community of nearly 800,000 subscribers, resulting in a reach of more than 60 million consumers over the past 10 months. This mind-boggling number is a testament to Buckmasters' dedication to fostering personal connections and positively influencing the outdoor community.
The company’s most recent innovation, the On the Road Influencer Network, is a team of respected and authentic influencers with an impressive social reach of more than 5.5 million. Combining the robust Buckmasters social network with that of the influencers opens the door to even more enthusiasts and creates new opportunities to create targeted and relevant content for Buckmasters’ brand partners.
Alyssa Hall, known on YouTube as Aly of Alabama, manages Buckmasters’ On the Road team. “The Buckmasters partnership has been a significant and exciting opportunity for me and my family,” she says. “Several years ago, thanks to the patience of my husband, I was introduced to the outdoor lifestyle. I quickly came to love the family traditions, conservation principles, camaraderie and the satisfaction of providing food for my family. I’ve been addicted ever since. It’s an honor to promote and advocate for this lifestyle, not only on my personal platforms, but also alongside the esteemed Buckmasters community.”
Cody Hall has taken on the role of Buckmasters’ Social Media Manager. “Since becoming a part of the Buckmasters family, it has been an honor to observe the enthusiasm and participation of our audience,” he said. “Our dedicated community consistently tag us in their photos and videos, showcasing their outdoor adventures, always inspired by our content. It’s fulfilling to witness how our content unites people with a sense of togetherness and shared passion.”
In addition to this ground-breaking influencer network, Buckmasters continues to cultivate touch points with their subscribers and fans. Weekly newsletters featuring educational and entertaining content continue to be an important part of Buckmasters digital profile. Thanks to the diligent efforts of Website and Digital Manager Heather Bass, Buckmasters has elevated its email engagement in a medium that presents new challenges every day.
"We pay close attention and gain valuable insights from our community,” Heather said. “We understand their preferences for the timing, type, and delivery method of content … And that's precisely what we deliver.”
For more information:
Cody Hall
662-706-2999