NORTHBROOK, Illinois – January 15, 2025 – Gun Tote'n Mamas® (GTM) is proud to announce it’s Celebrity Booth Guests, Karen Butler, President, CEO, and Christa Forrester, Vice President, of Shoot Like A Girl ( SLG2, Inc) will appear at the GTM booth at the 2025 SHOT Show, the largest and most influential event for the sport shooting, hunting and outdoor industry.

GTM booth (#43005) from 11 a.m. to 1 p.m. on Tuesday, January 21, 2025.

Shoot Like A Girl is a must-see, one-of-a-kind training, education and marketing company leader in the industry. SLG2, Inc. offers opportunities to empower women in shooting sports and provide hands-on experiences through its nationwide traveling semi-tractor trailer events. In 2024, the organization hosted 6,028 participants across 27 locations. These semi-trailer events, in partnership with Bass Pro Shops / Cabela’s, provide exposure to women who have never shot before in shooting sports across the country while offering them a unique, engaging and confidence-building introduction to firearms.

SLG2, Inc.’s 38 million in digital reach for 2024 with a total of 180,000 followers across socials, says it all about this highly effective marketing method. The organization also had a 45% following increase and a 59% increase in visits over the past month.

“Women are the #1 most important growth demographic in the firearms industry, and retailers who engage with them can expect to see significant returns,” said Claudia Chisolm, president of Gun Tote’n Mamas. “Partnering with Shoot Like A Girl is a must and cost-effective way to dive immediately into this growing market. Their reach and presence directly contribute to gun and accessory sales at each BASS/CABELAS/AAFES stop made across the USA. The ROI for Sponsors is clear.”

Shoot Like A Girl’s events place a strong emphasis on safety and education, creating positive experiences for women of all skill levels while contributing to the promotion of sales in the outdoor industry. In 2024, the organization contributed to over 4,000 gun sales and over 2,200 bow sales. Whether participants are beginners or seasoned shooters, SLG2 works to give women the skills and confidence they need to safely participate in shooting sports and self-defense. This ongoing educational engagement keeps women engaged and coming back for more, making them ideal recurring customers for firearm retailers.

“Sponsorship of women’s organizations like Shoot Like A Girl is the best way for retailers to tap into the full potential of this market,” said Karen Butler, president of SLG2, Inc. “The women we serve are eager to invest in products that help them grow in their shooting skills and personal safety. By connecting with us, retailers gain direct access to a motivated and engaged community that is ready to buy.”

GTM is committed to empowering women through both education and products that promote personal safety. At SHOT Show, GTM will showcase its latest concealed carry solutions, including the highest quality, in the industry, handbags and accessories designed to meet the unique needs of women who carry. The collaboration with Shoot Like A Girl reinforces GTM’s mission to provide women with the tools and knowledge they need to confidently protect themselves.

To experience GTM's latest products and interact with off-body carry experts, visit Booth #43005. The GTM team will be available to answer questions and assist attendees in finding the perfect self-defense solution. Gun Tote'n Mamas is committed to empowering women and ensuring their safety through high-quality products and comprehensive training.

For more information about GTM Original and its services, visit gtmoriginal.com or call 847-446-0700 Ext. 105.

Media contact: Emily Stuchell, Murray Road Agency

E-Mail: emily.stucthell@murrayroadagency.com

About Gun Tote’n Mamas

Since 2009, Gun Tote’n Mamas has been a champion in women’s protection. As an affordable line of concealed carry leather purses and handbags, inspired and developed by women, for women, GTM creates reliable, durable products designed to carry all kinds of self-defense tools. Its parent company, Kingport Industries LLC, is 100% American women owned and operated. Each GTM product is tested by certified instructors in elite training facilities, including CSI, FBI and Navy SEALS. Visit gtmoriginal.com.

Media Contact

Emily Stuchell