Leading Online Retailer Outpaces National Average to Kick-off the Holiday Shopping Season

[Burnsville, MN] — Guns.com celebrated a record-breaking Black Friday and Cyber Monday week as thousands of gun owners chose the leading online retailer to buy firearms, suppressors, ammo, and gear. The record number marks a nearly 15% increase compared to last year. The significant increase year over year is a testament to Guns.com's mission to provide gun owners nationwide with the best online shopping experience in the firearms industry.

"At Guns.com, we're committed to revolutionizing the online shopping experience for our customers," states Jennifer Simunek, Senior Director of Marketing at Guns.com. "Many of our partners, like Colt, FN America, and American Tactical Inc., contributed exclusive deals and doorbusters for our customers. And with our growing network of over 2,000 local brick-and-mortar FFL dealers, local businesses also saw a boost in sales. It's encouraging to see more and more gun owners making the switch to Guns.com to exercise their Second Amendment rights."

Gun owners have an unparalleled shopping experience on Guns.com, which provides a vast selection of fresh inventory of over 40,000 guns and a user-friendly, mobile-first website. With strong partnerships with top firearm manufacturers and a growing network of over 2,000 local licensed firearm dealers and pawnbrokers, customers can easily find their perfect firearm. Customers also appreciate Guns.com's team of experts, who help them complete the necessary paperwork and transfers, making the entire purchase process smooth.

Great deals continue through the Christmas and New Year's holiday season, including a limited-time Buy One, Get One suppressor deal while supplies last. Now through December 31, 2024, gun owners who buy a qualifying BANISH® suppressor will receive a FREE BANISH® 22K-V2 rimfire suppressor, a $465 value. Terms and conditions apply, and customers can find more information on Guns.com. With the fastest ATF approval times ever, now is the best time to buy your next suppressor.

National sales across all industries were up 11% this year during the Black Friday and Cyber Monday week. According to the National Retail Federation, online shopping accounted for 42% of all shopping, and 63% of online shoppers used their mobile device to shop, the highest percentage yet. NSSF, The Firearm Industry Trade Association, reported this week that the FBI's National Instant Criminal Background Check System (NICS) completed 613,380 firearm background checks the week leading up to and including Black Friday, down nearly 10% over the same period in 2023.

Visit https://www.guns.com/ today to shop the largest online inventory of firearms, suppressors, ammo, optics, and gear.

Learn more about selling your firearm and upgrading on Guns.com by visiting https://www.guns.com/we-buy-guns.