Real Avid, the leader in DIY for Guns®, is excited to announce that the company’s latest merchandising concept — billed as a “store within a store” — will debut in the new Tulsa Scheels location. Tulsa Scheels will open Saturday, October 19, 2024. This will be the first Scheels location in Oklahoma and will feature 75 specialty shops within the 240K square foot retail space.

In acknowledgement of Real Avid’s leading position in the firearms cleaning, maintenance, and DIY segment, Tulsa Scheels will host the newest Real Avid merchandising concept in the store’s firearms section. This will include over 30 feet of display space plus Real Avid branded tables and fixtures containing a full range of Real Avid products —from basic gun cleaning kits and chemicals to the many specialty tools and equipment that has made Real Avid the go-to source for do-it-yourself firearms enthusiasts.

“Our goal for this new merchandising approach is to help our valued retail partners give their customers a hassle-free, informative, and convenient experience when purchasing their essential firearm support tools and materials,” said Tom Knudtson, VP of sales at Real Avid. “It can be somewhat confusing for customers to search through a large pegboard display to find the right combination tools they need to keep their guns in top condition. By consolidating everything into one brand-focused area, sales assistants and their customers can easily find what they need and discover products they might otherwise miss in a typical pegboard environment.

“We appreciate Tulsa Scheels taking the lead in being the first retailer to adopt our ‘store within a store’ concept, and we congratulate them on opening what will surely be a standout service center for shooters and outdoors enthusiasts in the greater Tulsa area.”

“Working with Real Avid for 5 years, I am proud to recommend them as a go to for all your MSR tools and maintenance needs.” Said Jaxon Sopp, ASL Hunting Department Scheels-Tulsa

“We have a great partnership going on here with Real Avid and this display has everything you need to build and maintain your firearms.” Said Noah Green, Hunting Manager Scheels-Tulsa

To learn more about Real Avid’s gun cleaning chemicals and tooling solutions designed for the do-it-yourself firearm owner, visit www.realavid.com

Join the Real Avid family and become a dealer! Contact us at info@realavid.com or call 800.286.0567.

About Real Avid:

Real Avid is the leader in Master Grade tools for Gun DIY® and continually develops tools, cleaning equipment and chemicals that upgrade the Gun DIY experience and sets the highest standard for performance and usability. Disruptive products that obsolete old thinking, eliminate workarounds, and ultimately define Best Tool for the Job. Products that empower Gun DIY’rs, professional armorers and gunsmiths to work smarter and master the job of cleaning, maintaining, building, and customizing guns without frustration or compromise. Visit www.RealAvid.com for more information and to see the full line of Real Avid products.

Media Contact: Kim Cahalan

ph: 309.944.5341

Email: kim@mediadirectcreative.com

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