Scottsdale, Arizona — Gearfire RetailBI, a leader in data-driven insights for the shooting sports industry, has released its Q3 2024 Shooting Sports Retail Report, providing key trends and data from over 2,400 retailers. This quarterly analysis reveals notable shifts in consumer behavior, sales, and inventory for firearms, ammunition, and accessories.

In Q3 2024, the shooting sports retail landscape displayed a mixed performance across product categories:

• Firearms: Rifle sales rose by 1.2% year-over-year, led by a 5.2% increase in semi-automatic rifles. Shotguns also saw a 7% sales increase, suggesting a recovery in long guns, while handgun sales dropped by 8.4%.
• Ammunition: Sales volume decreased 6.1%, with significant declines in shotgun ammunition (-19.2%), while rimfire ammunition grew by 3.6%. Overall ammunition inventory increased by 8.8%.
• Optics: Red Dot sales increased by 7.6% year-over-year, contrasting with a 7.8% decrease in scopes, while inventory levels for both categories declined by 9.2%.
• Suppressors: This category continued to see remarkable growth, with sales up by 94% and inventory levels down 40.8% year-over-year, fueled by reduced regulatory approval wait times.

Kaleb Seymour, VP of Data & Analytics at Gearfire, commented, “In today’s competitive environment, data-driven decisions aren’t optional—they’re essential for maintaining market share and capturing opportunities early. RetailBI’s insights enable businesses to adapt to changing market dynamics with precision and confidence.”

RetailBI’s Q3 2024 report underscores the value of actionable data, providing manufacturers, distributors, and retailers with the information needed to fine-tune inventory and pricing strategies. The full report offers further details, including inventory trends, top-performing models, and insights into retailer stocking patterns.

For the full copy of the executive report, find the free download HERE.

To schedule a demo or for more information, please contact:

Kaleb Seymour
VP of Data & Analytics, Gearfire
Email: kalebs@gearfire.com

About Gearfire RetailBI

RetailBI, a flagship product of Gearfire, is a leading business intelligence and data analytics provider in the shooting sports industry. Leveraging a comprehensive database informed by sales and inventory data for 100,000+ UPCs from over 2,500 independent firearm retailers, RetailBI offers unmatched insights into real-world consumer buying behaviors that help firearm manufacturers, distributors, and retailers navigate market trends and optimize their inventory strategies for sustainable growth.