Muddy, Hawk & Big Game Lines Included in Acquistion Further Expanding GSM’s Impressive Brand Portfolio

Grand Prairie, TX – GSM Outdoors, LLC, a multi-brand manufacturer and technology innovator of premium, specialized hunting and shooting products, announces the acquisition of Muddy Outdoors, Hawk, and Big Game Treestands. This monumental agreement joins several of the largest and most respected names in the treestand and elevated hunting platform categories to the GSM family of brands.

“Mainstream’s brand strengths and expansive product offerings pair seamlessly with GSM brands and allows GSM to offer our retail partners almost every major segment of hunting accessory products in the marketplace” states GSM CEO, Eddie Castro. “Mainstream’s rich history certainly compliments our beliefs and values at GSM and we are extremely excited about this new chapter.”

Muddy Outdoors is recognized across the hunting industry as a leader in outdoor lifestyle products. The premier manufacturer of hang-on, climber, and ladder stands, Muddy Outdoors is also the preeminent manufacturer of portable tripod and quadpod elevated platform stands for hunting, as well as the most feature-rich and rugged elevated box blinds on the market today. In addition to the top-quality hunting stands, Muddy Outdoors also produces first-class pop-up and bale blinds for ground hunters, as well a broad range of treestand, game cameras and hunting accessories.

Also sharing the spotlight in the premium hang-on tree stand segment are the distinguished stands by Hawk. Known for their exceptionally lightweight yet robust platform sizes and comfortable, user-friendly features, Hawk hang-on tree stands, ladder stands, accessories and game cameras enjoy a well-earned reputation in the hunting community for solid performance. The innovative Hawk Transformer Hunt-Pod—a combination game hauler and full-seat quadpod elevated stand—redefined hunt stand portability and anywhere setup for the mobile hunter.

“I’m extremely excited about GSM’s acquisition of Mainstream Holdings” states Tod Quiring, CEO of Mainsteam Holdings. “Adding the industry-leading Muddy, Hawk and Big Game brands to the current GSM portfolio of brands will continue to provide best in class innovative products to the outdoor enthusiast.”

For exceptional price-to-performance value, Big Game comes with enviable credentials. From affordable, high-mobility hang-on stands and full-feature ladder stands to ground blinds and 360-degree rotation tripod stands, the Big Game line of hunting products brings reliable performance and leading-edge design at costs all hunters can appreciate.

"Bringing Muddy Outdoors, Hawk, and Big Game brands into the GSM Outdoors portfolio will allow us to leverage GSM's manufacturing and innovation skill sets with the company's streamlined sales and distribution capabilities to deliver even better products and service to our customers” states Zach Henderson, Director of Sales for GSM, “Hunters can expect a continuation of the category-leading innovation and manufacturing quality that have made these companies the go-to brands for bowhunters and rifle hunters across the country."

Vermillion Capital acted as sole financial advisor to Mainstream Holdings.

For more information about the GSM Outdoors family of brands, visit http://www.gsmoutdoors.com/.

About GSM Outdoors

Based in Grand Prairie, TX - GSM provides a wide range of outdoor related products from brands such as Stealth Cam scouting cameras, Walker’s hearing protection & enhancement, Western Rivers game calls, Cyclops portable lighting & power, Boss Buck & American Hunterfeeders, HME hunting accessories (Coyote Light and Scent Slammer), and SME shooting accessories (Bullseye), Crossfire Holsters, and Viking Solutions. GSM goes to great lengths to ensure their products deliver the latest features and the rugged durability you demand. So, whether you’re a seasoned hunter or a weekend outdoor enthusiast, GSM has just what you need to make the most of your outdoor experience! To become a dealer or have a sales representative contact you, please call (877) 269-8490. For more information on GSM brands visit http://www.gsmoutdoors.com. To become a dealer or have a sales representative contact you, please call (877) 269-8490.