Wednesday, July 24, 2024

Hobie Eyewear’s BIG Reveal at ICAST 2024

Hobie® Eyewear, the leading provider of innovative eyewear solutions for life on the water, had a standout week at ICAST 2024. With an impressive product line and unwavering commitment to innovation, Hobie® Eyewear garnered extensive attention and acclaim from the angling media.

"The atmosphere at our booth was electric," said Dylan Coates, Marketing Manager at Hobie® Eyewear. "Seeing so many people engaging with our products and enjoying the fun events was fantastic. The energy and enthusiasm from everyone, from the media to the attendees, made it an unforgettable experience. The buzz around Hobie® Eyewear at ICAST was at an all-time high! The On the Water demo day held a fun big surprise for attendees, and we had renowned anglers Carl Jocumsen and Hank Cherry in the booth to discuss their recent successes on and off the water. The media attention on The Floating Collection was incredible. Our team has worked extremely hard over the past few years to develop the most innovative eyewear solutions for life on the water while keeping our prices affordable for anglers of all levels. I think we firmly delivered that message at the show.”

Hobie® Eyewear's ICAST booth was a focal point of attraction, with attendees eagerly exploring the range of cutting-edge eyewear designed specifically for fishing and outdoor enthusiasts. Hobie® Eyewear’s commitment to delivering superior protection, performance, and style resonated with ICAST attendees.

The new Eddy Float sunglasses, engineered to float in the water, caught the attention of anglers seeking to maximize their time on the water. Attendees were impressed by the exceptional HydroClean™ 360° lens technology that eliminated glare, enhanced color contrast, and provided unparalleled optical clarity, ensuring an unforgettable fishing experience.

Looking ahead, Hobie® Eyewear remains dedicated to pushing the boundaries of eyewear innovation and delivering exceptional products that cater to anglers' unique needs.

For more information, please visit WWW.HOBIEEYEWEAR.COM.