Irving, TX – GSM Outdoors is excited to announce the acquisition of Northland Fishing Tackle. Known as a true multispecies brand, Northland produces premium-quality jigs, live bait rigs, spinnerbaits, and spoons for a variety of freshwater fish.

"We couldn't wait to add Northland to our growing lineup of fishing brands,” says Edward

Castro, GSM Outdoors CEO. “Northland has built a stellar reputation over the course of nearly 50 years, in large part due to their commitment to producing quality lures designed by fishermen, for fishermen. We look forward to carrying on the Northland brand with the same commitment to quality and innovation that began with jigs designed and poured by founder John Peterson during his early days as a fishing guide and built it into the company it is today.”

“Northland is the perfect fit for our strategy of acquiring iconic brands that are meaningful to both anglers and retailers,” says Crispin Powley, GSM Senior VP of Fishing. “Historically, no other brand has been more focused on or meant more to the northern and midwestern regions and the needs of their anglers than Northland. We are extremely excited and honored to steward this incredible brand, to preserve its incredible history, and to add value to its product-rich offerings.”

John Peterson, the Northland Fishing Tackle founder and National & Minnesota Fishing Hall of Fame member said, “After building Northland with a team of dedicated family, friends, prostaffers and coworkers, I am pleased to see GSM acquire the company and help us realize the full potential of Northland Fishing with their capital base and large-scale resources.”

William Hood & Company, LLC served as the exclusive financial advisor for Northland Fishing Tackle.

For more information on Northland, please visit their website HERE, or find them on Facebook and other social media avenues.

For any additional questions or inquiries, please email marketing@gsmorg.com. Or, if you’d like to check out the entire family of GSM brands, please visit www.gsmoutdoors.com.

About GSM Outdoors:

Few American outdoor companies enjoy a mutually respected relationship with their customers that span over five generations. GSM Outdoors is among those few! For over 70 years, the GSM family of brands has been helping passionate hunters, shooters, knife enthusiasts and anglers succeed through innovation and the manufacture of high-quality, reliable products that continue to prove themselves in the field, on the range, and on the water. GSM Outdoors continues to leverage the latest technology and provide customers with the best products on the market. Tradition, heritage, and loyalty to outdoor enthusiasts of generations past and generations to come...that’s the GSM Outdoors guarantee!