Go fast, go light, and go hard. That is the essence of Franchi’s Momentum All-Terrain Elite bolt-action rifle. Built in the spirit of the classic scout rifle, the Momentum All-Terrain Elite has quickly risen to “favorite” status among hunters who appreciate accuracy and do-it-all performance in a more compact design.

For 2025, Franchi expands the Momentum All-Terrain Elite’s field capabilities with an all-new camo pattern that is as all-terrain as the rifle it graces.

The Franchi Verdant™ camo is one of three new patterns created by Franchi designers to offer maximum concealment for conditions most suited to the rifle’s mission. As a go-anywhere, do anything model, the Momentum All-Terrain Elite was a natural choice for the equally capable Verdant™ pattern. With its combination of micro and macro elements to provide visual depth and profile breakup along with a color scheme of bright greens, earthy browns, and dark shadow hues on a subdued tan canvas, Franchi Verdant™ adapts to multiple environments and terrain for those pursuing everything from varmints to big game.

Franchi Verdant™ is available on both Momentum All-Terrain Elite .308 Win. and .223 Rem. models. This pattern works well with the rifles’ Midnight Bronze Cerakote barreled action, muzzle brake, and bolt handle, and is a perfect complement to today’s premium camo clothing. The extended, one-piece Picatinny rail topping all Momentum All-Terrain Elite rifles for expanded optic choices also features this complimentary finish. MSRP: $1479.

To learn more about Franchi’s shotguns and bolt-action rifles, visit FranchiUSA.com.

About Franchi

Known for its high-quality semi-automatic shotguns, over-under shotguns, and bolt-action rifles, Franchi brings over 150 years of craftsmanship and innovation to the gun-making art. Franchi firearms have earned a reputation among dedicated upland hunters, waterfowlers, and big game hunters for their exceptional fit, exquisite handling, fine balance, and proven reliability in the field throughout the world.

Media Contact: Kim Cahalan, kim@mediadirectcreative.com Office: (309) 944-5341