Two Iconic Outdoor Brands Join Forces to Elevate the Hunting Experience

Buckmasters, a leader in the outdoor and hunting industry for over three decades, is proud to announce an exciting new partnership with Rocky Boots, one of the most trusted names in rugged outdoor footwear. As the exclusive boot partner of Buckmasters, Rocky will be showcased across all Buckmasters media platforms and on every adventure as the Buckmasters team—both internally and through the 'On the Road' team— pursues turkey,whitetail, mule deer, elk, and more in their trusted Rocky gear.

“We are thrilled to embark on this exciting new partnership with Buckmasters,” said Shelby Lowe, Marketing Manager of Rocky. “Together, we represent a shared passion for the outdoors and a commitment to providing hunters with top-quality gear and unmatched experiences. We are looking forward to the year ahead.”

For decades, both Buckmasters and Rocky have been dedicated to creating meaningful connections in the outdoor community while providing the tools needed for success in the field. From experienced hunters to newcomers, this partnership ensures that every outdoor enthusiast is equipped with footwear designed to handle the toughest terrains.

“Hunting and outdoor sports enthusiasts are core to our brand, and Buckmasters creates a community built on sportsmanship and a dedication to wildlife conservation,” said Brian Gerrain, General Manager of Rocky. “Together, we are committed to expanding access to the hunting community through engaging events, education, and rugged footwear.”

Buckmasters founder and avid outdoorsman Jackie Bushman expressed his excitement about the partnership: “It’s an incredible feeling to partner with the best boot brand in the game. I’ve spent years in the field putting boots to the test, and Rocky Boots do more than meet my expectations for comfort and durability. They exceed them every time. Rocky Boots have been in this world for a long time, and their unmatched quality continues to set them apart year after year.”

Alyssa Hall, Content and Influencer Marketing Director at Buckmasters, shared her thoughts on the partnership: “I’ve had Rocky Boots on my feet in the field since 2018. These boots have kept me warm in below-freezing temperatures up North, dry while dragging whitetail out of wet terrain down South, safe while corralling rattlesnakes for a rodeo in Alabama, and comfortable through every adventure I’ve tackled over the past seven years. When I joined the Buckmasters team, I immediately saw alignment between a top-quality brand I had trusted for years and the need for an authentic footwear partner. It’s been incredible to bring these two iconic brands together. I’m proud to see this partnership come to life and thrilled to watch it unfold in the years ahead.”

The Buckmasters team and their nationwide network of influencers will rely on Rocky gear throughout 2025 as they travel the country, bringing hunting stories to life through events, TV, and digital media. From the Alabama woods to the mountains out West, Rocky’s footwear
will help hunters stay focused on their pursuits, confident in the comfort and performance of their gear.

This partnership underscores a mutual commitment to fostering sportsmanship, inspiring a love of the outdoors, and ensuring every hunting journey is met with the best equipment available. Together, Buckmasters and Rocky Boots are set to redefine what it means to deliver exceptional outdoor experiences.

About Rocky Boots: Rocky Boots have been a trusted name in outdoor footwear since 1932, offering innovative designs and durable products for outdoor enthusiasts, hunters, and workers. With a commitment to quality and performance, Rocky continues to lead the industry in creating boots that deliver comfort and reliability in any environment.

About Buckmasters: Founded in 1986 by Jackie Bushman, Buckmasters has become a cornerstone of the hunting community, promoting sportsmanship, wildlife conservation, and the outdoor lifestyle. Through events, media, and education, Buckmasters connects hunters across the nation and inspires the next generation to embrace the outdoors.