Monday, January 22, 2024

Orchid to Unveil Live Distributor Feed Integrations with POS at SHOT 

Orchid, the leader in FFL technology, payment processing, and firearm and explosives compliance services, is excited to launch the integration of Orchid POS with Distributor Feeds. This new integration allows Orchid POS users to connect seamlessly with multiple distributors and will start to rollout during the SHOT Show, January 23 – 26, 2024.

The Orchid POS integration with distributor feeds offers numerous benefits for firearms retailers. It streamlines the replenishment of out-of-stock inventory directly from the POS system, enhancing inventory management and ensuring that shelves remain stocked with in-demand products.

In addition to replenishment capabilities, Orchid users can seamlessly feature distributor feed inventory on their e-commerce websites. This integration not only streamlines the online shopping experience for customers but also broadens their options, significantly enhancing the likelihood of completing a sale. Retailers can showcase a diverse array of products without being solely reliant on in-store inventory, leading to a more sales-driven and enticing online storefront.

Orchid empowers retailers by creating channels to dropship directly from distributors once a customer completes the checkout process. At checkout, customers will enter their zip code to see all available FFLs nearest them. Once a customer selects an FFL for pickup and completes the transaction, retailers can review the order and confirm with which distributor to place the order. This drop-shipping capability enhances operational efficiency and enables retailers to expand their product offerings without incurring additional inventory costs.

Eric Wille, VP of Sales & Marketing at Orchid, expressed enthusiasm about the integration, stating, "The Orchid integration with distribution feeds represents a significant leap forward in our commitment to delivering comprehensive solutions for firearm retailers. It empowers retailers to streamline operations, elevate customer satisfaction, increase sales and maintain a competitive edge in the industry."

Explore the rollout plan by visiting Orchid’s SHOT Show booth #72839 or reach out at orchidadvisors.com/contact for more information.