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BIRMINGHAM, Ala. — B.A.S.S. is proud to announce an exciting new partnership with Marathon, the retail brand of Ohio-based Marathon Petroleum Corporation (MPC), naming the brand as the official title sponsor of the Bassmaster Studio Set and the exclusive partner of the Marathon Peak Performance Custom Content Series on the Bassmaster YouTube channel.
As the title sponsor of the Bassmaster Studio Set, Marathon’s branding will be prominently featured in Bassmaster’s in-depth tournament analysis, angler interviews and expert commentary, ensuring fans stay informed and engaged throughout the season.
Additionally, Marathon will power the all-new Marathon Peak Performance Custom Content Series, a dynamic 10-video series on Bassmaster’s YouTube channel that will spotlight the top-performing anglers of the season. This series will celebrate the champions of all nine Progressive Bassmaster Elite Series tournaments and the prestigious Bass Pro Shops Bassmaster Classic presented by Under Armour, delivering exclusive insights and behind-the-scenes stories of their winning performances.
“At Marathon, we’re proud to continue fueling the passion of Bassmaster fans and anglers alike,” said Steven Kammeyer, brand marketing manager at Marathon Petroleum. “This partnership is built on shared values, performance, perseverance and delivering at the highest level, and we’re excited to bring fans even closer to the action through the Bassmaster Studio Set and our new Peak Performance content series.”
“We are thrilled that Marathon continues to be a part of the Bassmaster family,” said Phillip Johnson, B.A.S.S. chief operating officer. “Their commitment to performance and endurance aligns perfectly with the dedication and determination of our anglers. Through the Bassmaster Studio Set and the Marathon Peak Performance Custom Content Series, we’ll bring fans even closer to the action while showcasing what it takes to compete at the highest level in professional bass fishing.”
The Marathon Peak Performance Custom Content Series will launch on Bassmaster’s YouTube channel throughout the 2025 season, giving fans exclusive access to in-depth interviews, on-the-water highlights and expert breakdowns of each tournament-winning performance.
For more information on Bassmaster tournaments, content and sponsorships, visit Bassmaster.com.
About Marathon Petroleum Corporation
Marathon Petroleum Corporation (MPC) is a leading, integrated, downstream energy company headquartered in Findlay, Ohio. The company operates the nation’s largest refining system. MPC’s marketing system includes branded locations across the United States, including Marathon brand retail outlets. MPC also owns the general partner and majority limited partner interest in MPLX LP, a midstream company that owns and operates gathering, processing, and fractionation assets, as well as crude oil and light product transportation and logistics infrastructure. More information is available at marathonpetroleum.com.
About B.A.S.S.
B.A.S.S., which encompasses the Bassmaster tournament leagues, events and media platforms, is the worldwide authority on bass fishing and keeper of the culture of the sport, providing cutting-edge content on bass fishing whenever, wherever and however bass fishing fans want to use it. Headquartered in Birmingham, Ala., the organization’s fully integrated media platforms include the industry’s leading magazines (Bassmaster and B.A.S.S. Times), website (Bassmaster.com), TV show, radio show, social media programs and events. For more than 50 years, B.A.S.S. has been dedicated to access, conservation and youth fishing.
The Bassmaster Tournament Trail includes the most prestigious events at each level of competition, including the Progressive Bassmaster Elite Series, St. Croix Bassmaster Opens Series presented by SEVIIN, Mercury B.A.S.S. Nation Qualifier Series presented by Lowrance, Strike King Bassmaster College Series presented by Bass Pro Shops, Strike King Bassmaster High School Series, Bassmaster Junior Series, Bassmaster Team Championship, Newport Bassmaster Kayak Series presented by Native Watercraft, Bassmaster College Kayak Series, Yamaha Bassmaster Redfish Cup Championship presented by Skeeter and the ultimate celebration of competitive fishing, the Bass Pro Shops Bassmaster Classic presented by Under Armour.