Friday, June 14, 2024

Kryptek, Formalito Announce Strategic Partnership to Expand Outdoor Sporting Offerings in Africa

Kryptek, a global leader in tactical and outdoor gear, and Formalito, a premier distributor of outdoor sporting products in South Africa, are excited to announce a new strategic partnership. This collaboration aims to bring Kryptek’s cutting-edge apparel and gear to the African market, enhancing the outdoor experience for enthusiasts across the continent.

This partnership will leverage Formalito’s extensive distribution network and deep understanding of the African outdoor market to make Kryptek’s high-performance products more accessible to customers in the region. With a shared commitment to quality and innovation, both companies are poised to meet the growing demand for superior outdoor sporting goods.

“We have world-renowned brands in our portfolio, in which we strive to offer our dealers the best quality products at the most affordable prices in the industry, and then back it up with the best service.” said Johannes Coertze, Managing Director of Formalito. “It is an honor for us to join hands with Kryptek, because it is a trusted, tried, and tested brand, created, honed, and perfected by experienced veterans like Butch Whiting and his experienced team.”

Kryptek, known for its unique camouflage patterns and durable outdoor gear, sees this partnership as a significant step in expanding its global footprint. The company’s products, designed with the input of elite military professionals and avid outdoorsmen, are engineered to perform in the most challenging environments.

“Kryptek is excited to collaborate with Formalito to bring our gear to the African market,” said Butch Whiting, CEO and Co-founder of Kryptek. “Formalito’s expertise and established presence in the region make them an ideal partner for us. Together, we are committed to equipping outdoor enthusiasts in Africa with the best gear available.”

The partnership will kick off with a series of product launches and events across South Africa, showcasing Kryptek’s latest innovations in outdoor apparel and gear. Customers can look forward to exclusive promotions and the opportunity to experience the superior performance of Kryptek products firsthand.

For more information about the partnership and upcoming events, please visit www.kryptek.com and http://formalito.co.za/.

For media and writer inquiries, please contact Justin Moore at jmoore@dangersoup.com

About Kryptek®

The concepts that spawn our products are forged in combat. From the mountains of Afghanistan through the desert plains of Iraq and on to places known only by a distinguished few, the employment of Combat Forces has never spanned environments so vast, varied, or punishing. Created from battlefield necessity, innovative technologies, equipment and apparel have emerged. Kryptek Outdoor Group’s concept designers draw their knowledge of what works through actual combat experience. The idea of incorporating proven tactical gear concepts and evolving this technology into the hunting and outdoor adventure markets is the driving force behind what we do. For more information visit Kryptek.com.

About Formalito

Formalito is a leading distributor of outdoor sporting products in South Africa, dedicated to providing high-quality equipment to outdoor enthusiasts. With a comprehensive range of products and a strong distribution network, Formalito ensures that customers have access to the best gear available. For more information visit http://formalito.co.za/