Dealers can list on-hand products directly from their Celerant eCommerce to the Gun Made directory for FFL merchandise

Celerant Technology, a preferred retail software provider for the National Shooting Sports Foundation (NSSF), has announced a new partnership with Gun Made.

Gun Made operates an extensive online search engine for firearms and firearm accessories. With the new integration, FFL retailers can list their products directly from their eCommerce websites and sync inventory. Gun Made currently has integrations with manufacturers like IWI, Taurus, Rossi, Heritage, Kriss-USA, Faxon, and is building new integrations with others. This connection allows Celerant dealers to draw traffic directly from manufacturers' websites.

“We’ve built a platform that provides access to more stores and inventory than any other competitor but does so at zero cost to the dealers,” said Brady Kirkpatrick, Founder of Gun Made. “Consumers can feel confident knowing they’re getting real-time inventory from 4,000 stores, not just a few hundred, and they can also see ratings and reviews right on our site—something that’s often difficult to find on other platforms.”

Custom Search Criteria to Find Specific Products Locally

Gun Made allows FFL retailers to list inventory free. This program connects over 4,000 FFL dealers nationwide, enabling customers to find products where and when needed. The online search model enables gun stores to reach potential new buyers while giving consumers a more comprehensive selection of products from trusted dealers. In addition to browsing store listings, users can set custom alerts for products and categories, with notifications when certain items are back in stock or prices drop. Personalized filters allow users to track brands and models. Gun Made also aggregates industry-wide gun-related giveaways and helps consumers discover and participate in various promotions.

“Celerant’s goal continues to be to empower FFL retailers to grow their customer base using the latest retail technology,” stated Michele Salerno, CGO of Celerant. “This new integration makes it easy for dealers to get their merchandise in front of more potential customers. Our FFL dealers have nothing to lose because it is a free integration on both our and the Gun Made sides. They can sell more products –directly on their eCommerce site or within their local store- and all sent their way from Gun Made.”

Sending On-hand Inventory Data through eCommerce

Getting started with Gun Made is simple. Dealers can display on-hand products and information directly through their Celerant eCommerce system. Dealers using Celerant’s retail software can contact their Celerant account representative to get started, who will then connect their eCommerce system to Gun Made at no cost. From there, consumers can browse merchandise via the Gun Made directory to quickly locate the product they want to purchase on the dealer's eCommerce website or at a nearby store.

Learn More

Discover how Gun Made and Celerant empowers dealers to sell more products online to a larger audience. Learn more by visiting www.celerant.com/gun-made.

About Gun Made:

Gun Made is the largest online search engine dedicated to firearms and ammunition, tracking hundreds of millions of in-stock items and enabling consumers to browse and compare prices across thousands of stores. The platform connects users with major retailers and local gun shops, offering real-time inventory tracking, stock alerts, dealer reviews, and industry-wide gun-related giveaways. Gun Made lists stores for free, supporting small, local businesses while providing the most comprehensive selection. With thousands of stores listed, Gun Made is an indispensable resource for buyers and dealers looking to expand their reach.

About Celerant Technology

Celerant has supported the archery and outdoor sports industries since 1999 with innovative retail software, enabling dealers to expand their business in-store and online. As a preferred ATA, NSSF, NRA and NASGW software provider, Celerant provides point of sale, eCommerce, distributor integrations, A&D/e4473, range and membership management, marketplace integrations, and more. For more information, visit www.celerant.com/firearms.