(Accokeek, MD) Beretta anticipates thousands of visitors later this week at their redesigned SCI booth. The booth (#723) has been revamped to showcase a new look that highlights several unique firearm displays that include our featured premium firearms and demonstrations from master artisans.
Our premium gun section will feature two artisans this year, who will provide demonstrations of their signature crafts. Luca Casari, a master engraver from Italy, and Scott Mays, our senior gunsmith, will be present in the booth as they showcase their expert engraving and wood working skills.
Located in the main tented area of our booth, visitors will find an entire section dedicated to our recently launched premium over-and-under shotgun, the Beretta SL3. Featuring a reliable boxlock barrel locking system for fast, crisp trigger pulls, this premium shotgun blends traditional gun-making techniques with modern technological innovation to create an aesthetically beautiful shotgun that can withstand intensive use in the field.
The Beretta SL3 will also be among the featured live auction items at this year’s Beretta and SCI Foundation Conservation Leadership Award Gala.
Another new feature of this year’s booth will be the addition of the Sako and Tikka cabin display, which will showcase rifle offerings that range from entry level to premium models. A brand-new addition to this area of the booth will be the Sako Bespoke Configurator tower that will present visitors with the opportunity to design a rifle of their choice with specific configurations for their personal shooting style.
In addition to the premium gun selections available in our booth, visitors will also be able to engage with staff members from Beretta and view 32 of our top grade long guns.
Visitors to the Beretta booth will continue to find great deals on quality Beretta clothing and accessories collections. There will be staff on hand for placing orders for our new-to-buy current season items.
A few of the clothing and accessories items that will be featured at the Beretta booth include Rudy Project eyewear, the Beretta Honor Windstop Half-Zip Sweater, and the Beretta Shelter MID GTX® boot.
Designed through a partnership with Rudy Project, Clash eyeglasses are designed specifically with the shooters’ needs in mind. This eyewear line was engineered to provide optimal eye protection and provide unparalleled comfort in any light condition, all while enhancing the shooter’s performance
The Beretta Honor Windstop Half-Zip Sweater is equipped with a BWR- Beretta Wind-Resistant membrane that will keep you warm in the coldest of hunting conditions. With vintage cotton shooting patches on the shoulders, this relaxed fit sweater features two front pockets with microfleece lining and a YKK zipper with a double slider for easy removal.
Found exclusively at the Beretta Galleries, the Beretta Shelter MID GTX® boot is specifically designed for hill and countryside hunting with its Vibram® Tsavo sole that ensures a good grip on all uneven ground and a double density PU wedge, which assures the maximum shock absorption.
From January 9 to January 12, Beretta win also be hosting a giveaway in which participants will have the chance to win a Beretta Silver Pigeon I. Participants can learn more information and enter the giveaway by visiting the Beretta booth (#723) or going to http://promo.beretta.com/sci. One winner will be chosen during the first week of February.
For the duration of the show, Beretta will be offering special pricing on selected merchandise found on our website. So even if you cannot attend this year’s SCI convention, you can still take advantage of special pricing on selected merchandise.
Beretta, established in 1526, is the oldest industrial dynasty in the world tracing its roots through 15 generations of continuous family ownership. Firearms bearing the Beretta name have been sold for almost 500 years. Beretta USA Corp. was founded in 1977 and supplies the standard sidearm to the U.S. Armed Forces. Today, Beretta manufactures, distributes, and markets a complete line of firearms, accessories, and apparel. Beretta also owns and operates six retail Beretta Gallery stores worldwide. For additional information, visit www.Beretta.com.
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USA Contact:
Kimberlee Eveland
301-283-2191 ext. 1384
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