Lyman Products is pleased to welcome Tom Ricks as the Director of Sales & Marketing for Lyman and all of the Lyman family of brands.

Ricks joins Lyman with over 25 years of experience in sales and marketing for consumer products and media companies, most recently at ESPN where he held leadership positions in marketing and leading the ESPN Outdoors and B.A.S.S. business units. At ESPN, Ricks was responsible for developing sales and marketing plans for the ESPN network and the brands that advertised across ESPN digital channels.

He has held prior executive positions in sales and marketing at Pure Fishing Inc where he led product development, marketing and customer development and Kimberly-Clark Corporation where he held marketing and finance roles. At Pure Fishing, Ricks led marketing and sales development for key brands such as Abu Garcia, Fenwick, and Berkley. He called on and developed relationships with outdoor retailers and dealers across the Outdoor industry.

At Lyman, Ricks will lead sales, marketing, and customer service efforts in support of Lyman Brands.

About Lyman Products

Lyman Products has been a leader in developing innovative products for reloaders and shooters since 1878. Lyman’s reloading kits, presses and dies have provided reloaders with all the high-quality equipment they need to start reloading. Mark 7, Pachmayr, TacStar, Trius Traps, A-Zoom Precision Snap Caps, Butch’s Gun Care and Targdots are all under the Lyman brand. For more information please visit us at lymanproducts.com. Connect with Lyman Products on Facebook at Facebook.com/lymanproducts and follow us on Instagram @LymanProducts.