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Greeley, CO – Burris Optics, manufacturers of high-performance, innovative optics for hunting, defense, and competition applications based in Colorado, is excited to announce the appointment of Bruno Beccaria to the position of General Manager.
Beccaria has a long and successful leadership and marketing background in the firearms industry through his work with Beretta Holding S.A. — primarily with Italian manufacturers Benelli Armi S.p.A. and Franchi — where he has served as an executive with those premium firearm brands for nearly 15 years. As the new head of Burris Optics in the U.S., Beccaria brings to bear a host of competencies that will further accelerate the companies’ advanced technology initiatives across the outdoor sports and defense optics segments.
“The innovations in sporting and personal defensive optics, including the growing thermal imaging category, that Burris has brought to market in recent years are both impressive and exciting,” said Beccaria. “That these forward-thinking products are being developed in the heart of the great American West adds not only to their authenticity but also gives the consumer the confidence that their equipment won’t let them down. This blend of heritage and reliable performance sets Burris apart in the firearm optics segment.
“Burris also distributes Steiner, a brand benefitting of a long legacy of producing optics to meet the most rigorous demands of military actions the world over,” Beccaria continued. “The blending of Steiner’s famed German engineering with designs pointing toward the needs of American hunters, sports shooters, law enforcement, and military members have helped moved the brand to a prominent position in the North American marketplace.”
“I’m excited to say that there is more to come from both Steiner and Burris, and I look forward to assisting our teams to bring these legendary brands to the next level.”
Burris Optics and Steiner Optics are leading brands under Beretta Holding S.A. Burris continues its American heritage legacy as a top-tier manufacturer of sporting optics in the rifle, handgun, and archery segments. Steiner, founded in 1947, is an industry leader in high-end precision optics for military, law enforcement, and hunting applications. Burris Optics and the Steiner Optics U.S. division share their headquarters in Greeley, Colorado.
For more information on Burris optical and thermal products, visit BurrisOptics.com. To learn more about Steiner Optics, go to Steiner-Optics.com.
About Burris
Founded in 1971 and headquartered in Greeley, CO, Burris Company offers a complete line of premium optics, including riflescopes, rangefinding riflescopes and bow sights, thermal optics, competition, and law enforcement; plus, handgun scopes, rangefinders, binoculars, spotting scopes, mounts, and accessories. For more information on the complete line of Burris products, visit ?BurrisOptics.com?or?Facebook.com/BurrisOptics.
About Beretta Holding
Led by President and CEO Dott. Pietro Gussalli Beretta, Beretta Holding S.A. is the parent company of the famous industrial Group and recognized worldwide leader in the sector of premium light firearms, premium ammunition, optics, clothing, and accessories dedicated to hunting, sporting, outdoor, defense, and law enforcement.
The Beretta Holding Group is one of the oldest family-owned businesses in the world, with a prestigious heritage of nearly 500 years of experience in the industry. It operates more than 15 manufacturing sites across the globe and is one of the most powerful distributor networks. As of today, Beretta Holding Group employs 6,200 people. Thanks to the vision of the Beretta Family and a global strategy, Beretta Holding Group is a truly global player with more than $1.4 billion in annual revenue, more than 50 subsidiaries, and a broad portfolio of over 20 well-established brands.
Media Contact:
Jacob Eaton
Media Contact – Media Direct
Jordan Egli
Burris Director of Marketing