TrueTimber, the world’s best-selling camo brand, is proud to announce a new product collaboration with Honda at the 2025 SHOT Show in Las Vegas, Nev. The Honda FourTrax Rancher 4x4 is newly available in TrueTimber Atera camo and will be on display throughout the entirety of the show.

Attendees can find Honda’s ATV featuring TrueTimber’s Atera camo on display on the Venetian Expo Lobby Level (VL110). This display will also showcase TrueTimber and Honda co-branded apparel.

Additionally, TrueTimber will be giving away ten Honda generators over the course of the week in a sweepstakes exclusive to show attendees. Attendees should visit the TrueTimber and Honda display for more information on how to enter.

“Our partnership with Honda has resulted in many incredible projects, and we are looking forward to even more opportunities in 2025,” said TrueTimber CEO Rusty Sellars. “Not only do we have the opportunity to showcase our product collaboration to attendees, but we will be giving two lucky winners the chance to win a Honda generator every day of SHOT Show.”

To learn more about the entire TrueTimber product line, and see all available gear and apparel, visit TrueTimber.com. Details about future product launches can be found on TrueTimber’s Facebook and Instagram pages.

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring a variety of distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest-growing camouflage companies in the world. For more information about TrueTimber, visit TrueTimber.com.