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Wild TV, Canada’s leading hunting, fishing, and outdoor lifestyle network*, is proud to announce its expansion into Free Ad-Supported Streaming Television (FAST). With this launch, Wild TV is at the forefront of the rapidly growing FAST channel trend, bringing the outdoors to audiences in a way never seen before. Its flagship channel is now live on STIRR, Dingo TV, Khabriya, and Zone TV, with testing underway on Rewarded TV and Anoki. This expansion provides U.S. manufacturers with a unique platform to reach highly engaged outdoor enthusiasts through targeted advertising opportunities.
Building on this momentum, Wild TV is also excited to announce the upcoming launch of The Wild Nature Channel in 2025. This new FAST channel is dedicated to celebrating the untamed beauty of North American wildlife. Showcasing majestic creatures like deer, moose, elk, and mountain goats in their natural habitats, Wild Nature Channel promises a unique experience that will captivate nature lovers, families, and outdoor enthusiasts alike.
“FAST channels are such an exciting way to share what we love about the outdoors with a global audience,” said Ryan Kohler, CEO of Wild TV. “Launching our Wild TV FAST channel is a big step—it means more people than ever can tune into great hunting, fishing, and outdoor shows for free. And with Wild Nature coming soon, we’re bringing something really special to the table. That channel will showcase the raw beauty of North America’s wildlife in a way that’s going to connect with everyone—not just hunters, but photographers, conservationists, and families who love the outdoors. It’s all about making the wild accessible to everyone while embracing the future of how people watch TV.”
FAST channels operate like traditional TV but are delivered via streaming platforms, offering free, curated content supported by ads. In a streaming landscape dominated by popular platforms, Wild TV is carving out its own unique space by offering unparalleled access to premium hunting, fishing, and outdoor lifestyle content. According to Horowitz Research's 2024 report, 66% of U.S. TV content viewers use FAST platforms monthly, highlighting the growing importance of these channels for reaching engaged audiences. For U.S. manufacturers, Wild TV’s FAST channels offer an innovative way to connect with this niche audience passionate about outdoor activities. FAST channels allow advertisers to connect with audiences at a fraction of the cost of traditional TV advertising while offering measurable engagement metrics. Brands can showcase their products through dynamic ad placements during Wild TV’s highly targeted programming, maximizing engagement and brand awareness.
This initiative builds on Wild TV’s reputation as Canada’s number-one outdoor programming provider. With its flagship channel and the addition of Wild Nature Channel, Wild TV continues to lead the charge in delivering premium outdoor content. For U.S. manufacturers, this means unprecedented access to a highly targeted audience through dynamic, ad-supported programming, creating valuable opportunities to grow their brand within the outdoor market.
For more information on Wild TV and its FAST channel offerings, contact Ryan Kohler, CEO of The Wild TV Group of Companies, at ryan.kohler@wildtv.ca or +1 (780) 619-9453.
About Wild TV Inc.
Wild TV Inc. is Canada’s leading outdoor programming network, airing over 177,000 broadcast hours through major providers like Bell, Rogers, and TELUS. Celebrating 20 years of excellence, Wild TV is the top-rated network in Canada in its category*.
Wild TV’s streaming service, Wild TV+, offers the largest on-demand library of hunting and outdoor content in Canada, with exclusive episodes, curated hunting tips, and immersive short-form series tailored to wildlife enthusiasts. With a global audience tuning in to its premium outdoor programming, Wild TV+ continues to inspire and connect adventurers worldwide.
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*Source: Numeris, Prime (Mo-Su - 18:00 - 23:00), Weekday Prime (Mo-Fr - 18:00 - 23:00), Weekend (Sa-Su - 07:30 - 18:00), Weekday Daytime (Mo - Fr - 15:00 - 18:00 + 23:00 - 00:00), Late Prime (Mo-Su - 00:00 - 02:00), M18+, A18+, A35+, M25-54, Ind.2+, F18+, F25-54, A25-54, F35+, M35+, Total Canada, Wild TV vs Sportsman Channel Canada, Live +28 Days, 2023-01-01 to 2023-11-30, AMA(000), DLYRCH(000).
Media Contact:
Destiny Anderson
Marketing & Communications
Wild TV Inc.
Email: destiny.anderson@wildtv.ca
Phone: 780-710-2483