Shaw Custom Barrels and Rifles has seen a measurable improvement in brand awareness and sales thanks to the unique marketing relationship with The High Road Group. This all-inclusive media partnership provides Shaw Custom Barrels and Rifles with unequaled exposure across various linear and non-linear platforms.

The award-winning hunting show, The High Road, hosted by Keith Warren and co-hosted by Johnny Piazza, has exposed hunters and shooters to the exceptional effectiveness of Shaw’s custom barrels and rifles across their TV and digital platforms. “The relationship has been phenomenal, as Keith and Johnny also help us gather valuable information from the field, which helps assist in the continued improvement of the already outstanding quality product known to the Shaw Rifle and Barrel line,” says Carl Behling Jr. owner and operator of Shaw Custom Barrels and Rifles.

Consequently, Shaw Custom Barrels and Rifles has committed to expanding the sponsorship with The High Road for 2025 and 2026. “We are thrilled to know that our efforts are paying big dividends to Shaw. The future is bright for this partnership as Shaw and The High Road Group continue to work together in educating the hunting and shooting industry on arguably its most important tool, a quality and affordable rifle”, says Keith Warren.

“Keith and Johnny have changed my mind when it comes to working with outdoor TV shows and content influencers. I have been burnt in the past, but when The High Road Group says they will do something, they do it… period. This relationship has been highly beneficial to our brand, and we plan to continue with Keith Warren and The High Road Group long into the future to assist in brand recognition and field research and development. We look forward to a long and mutually beneficial relationship with Keith, Johnny, and The High Road Group.” Says Carl Behling Jr., owner of Shaw Barrels and Rifles.

“Gathering content all over the world for our sponsors and partners is no easy task, but it is surely made easier when your gear works the way it is supposed to. Shaw Barrels and Rifles have been an absolute joy to test and promote, as their accuracy, precision, and customization are unmatched in the custom rifle world. We look forward to continuing to build the Shaw brand together in this partnership as one united front.” Says Johnny Piazza, co-host of The High Road with Keith Warren.

To see more from The High Road, visit highroadhunting.com or follow us on Instagram, Facebook, and YouTube.

About The High Road Group:

The High Road Group is a fully integrated, one-stop-shop media production company specializing in outdoor industry content creation. From short-form digital media assets to full-length television programs and documentaries, we create and distribute content across various platforms for more than two dozen outdoor industry brands.

About Shaw Barrels and Rifles:

Since World War I, Shaw Custom Barrels and Rifles have provided the USA with quality, reliability, and precision with the manufacturing of their renowned barrels. Now, Shaw focuses on providing manufacturers, retailers, and the public with the same quality, reliability, and precision with their barrels and custom rifles. Those who are looking for a quality rifle that is not overpriced, like many custom manufacturers on the market, look to Shaw Custom Barrels and Rifles. Visit www.shawcustombarrelsandrifles.com today!

Visit www.highroadhunting.com for more information on opportunities with The High Road Group. Email johnny@highroadhunting.com.